Planning for an Effective Social Media Marketing Strategy IS the Shift in 2010. How Does Your Real Estate business stack Up?

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

Planning for An Effective Social Media Marketing Strategy IS the shift in 2010.  How does your real estate business stack up?

Marketing Sherpa has just released the 2010 Social Media Marketing Benchmark Report.  You can download Marketing Sherpa's Executive Summary on Social Media Marketing for free without filling out a form on their website.

The summary is worth the read and provides valuable insights to help you plan your social media marketing strategy. 


Some significant observations noted in the report include:

  • Lack of an effective social media marketing strategy is one of the most significant challenges facing marketers
  • The human factor will account for nearly 60% of social media marketing expenditures next year including staff salaries for blogging, content development, social monitoring, etc.
  • All Business Sectors will be increasing their budgets significantly for social marketing in 2010.  The average hovering around 50% while some sectors will be increasing their budgets for social media marketing by nearly 80%.
  • Lack of an effective social media marketing strategy is one of the most significant challenges facing marketers.

The executive report discuss social media maturation by organizations and the levels of maturation.  It cites that Forty percent of companies are moving toward the transition phase where the emphasis is on planning a social media strategy.

Don't skip past the chart on Aligning Social Marketing Objectives with Corresponding Metrics.  This chart is useful to help you determine the metrics you want to achieve in your social media marketing efforts.

So how can you achieve this experience?  Start by not throwing spaghetti up against the wall and seeing if it sticks.  You need to look at your business goals and your current marketing strategy and see where you can add social media marketing methods to achieve an optimized, competitive, leadership strategy in your marketplace.  You need to become consumer friendly 'cause the consumers are already out and they are talking, with or without your presence or your voice.

Make a decision to commit to consumers and the consumer experience.  Take a look inside your organization....is there someone who can help your company or solo business take these steps, now?  Develop a plan, now?  Transplanting current employees or contractors from one position to another unsuited one to forage into social media marketing might allow you a lucky strike or it could be the pitch that strikes you out.

Just remember, for every 30-60-90-120 days it takes to get it done, your customers are 30-60-90-120 days ahead of you. 

Some will just be gone.


If you enjoyed this post learn more about creating an efficient social media marketing strategy by reading,


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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate professionals.  Real estate marketing services include,

 

  • Blogging- See my Blogging Tune-Up Website for Details
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management

 

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-203-5231 or email rebecca@realestateskillz.com.

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Show All Comments
Rainer
2,873
George Cabrera
New Beginnings Realty - Thousand Oaks, CA
Agent of Change

Great points for the new year! Have a prosperous one!

Jan 07, 2010 03:41 AM #1
Rainmaker
1,062,207
Fred Carver Personal Real Estate Corporation
RE/MAX Camosun Victoria BC Real Estate - Victoria, BC
Accredited Real Estate Consultant

Great Post Rebecca...Mike Ferry says a sale is three months away from the time you start prospecting...Hello if you took a month off in December you better get on the phone to past clients soon, if you want to eat this Spring.

Jan 07, 2010 03:43 AM #2
Rainmaker
210,106
Marzena Melby
Coldwell Banker Burnet Realty - Richfield, MN
Realtor, Twin Cities Minnesota Real Estate

Rebecca,

I agree.  STrategy is the key.  I am workling on mine for this year. I'm sure it will help me with time management, too.

Jan 07, 2010 04:05 AM #3
Rainmaker
177,210
Leander McClain
North East, MD
Cecil & Harford County Realtor

Rebecca,

Excellent information. Thanks for sharing and providing a link to the report.  I am going to get it right now.

Have a great day

Leander mcClain

Jan 07, 2010 04:21 AM #4
Rainmaker
272,675
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Hey Rebecca,

I think you hit it on the head in that you need to analyze where you can add social media. It has to have a purpose and you have to know what that purpose is and ewhat tools would work best for that purpose.

Jan 07, 2010 05:44 AM #5
Rainmaker
317,573
Liz Loadholt
Liz Loadholt- AgentOwned Realty- Covering SC - Mount Pleasant, SC
Realtor--Broker-in-charge - Trainer--Relocation Director Covering SC

Rebecca ---- I know that you are correct -- we, at AgentOwned, are looking into how to better get to our consumers --even if it means replacing some staff.

                                                     
                                                                    

Jan 07, 2010 07:01 AM #6
Rainmaker
164,698
Rhonda Burgess
Southern Living Realty Partners - Smyrna, TN
Moving to Nashville TN Real Estate Specialist

I'm taking a step each day.  There is so much to put in place.  I finally finished my LinkedIn profile after a year or so.  I'm getting there.

Jan 07, 2010 09:38 AM #7
Rainmaker
1,398,687
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

I like the way you ended your post. I feel like every time I attend a RE/MAX Convention that I am 6 months ahead of the learning curve so it's the same concept.

Jan 07, 2010 11:48 AM #8
Rainmaker
180,116
Heather Fitzgerald
REALTY WORLD-Harbert Company, Inc. - Greenwood, IN
REALTOR Greenwood Indiana Real Estate

Rebecca,  this is so important and I need to embrace some of the newer social media asap!

Jan 07, 2010 11:53 AM #9
Ambassador
535,424
Kate Elim
Dockside Realty - Spotsylvania, VA
Realtor 540-226-1964, Selling Homes & Land a

Hi Rebecca...I still have to develop a Facebook business page and I certainly need to re-evaluate my social media marketing.

Kate

Jan 07, 2010 11:57 AM #10
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Jorge- I hope you have a prosperous New Year also.

Fred- Yup part of those ABC's- Always be calling/Always be closing.

Marzena- Yes if you have a plan in place than you are able to manage your time better.  That is for sure.

Leander- You're welcome I think you'll really enjoy the report.

Jan 08, 2010 01:13 AM #11
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Ross- Very well said.  Exactly right.

Liz- It's an important exercise for an organization even if the choices are tough ones to make.  Glad to see you are in the process of making those choices.  Let me know if you need any guidance along the way.

Rhonda- Excellent and remember LinkedIn extends well beyond creating a profile, though that is an important step.

Jan 08, 2010 01:17 AM #12
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Cheryl and Heather- Thank you...yes it's so important to be ahead, but also to be steady and only add as you have your foundation solid.  Many times, reworking the foundation can provide ample opportunities.

Jan 08, 2010 01:19 AM #13
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Kate- It's an important exercise and I would definitely encourage that you do so as well as build a Facebook fan page.

Jan 08, 2010 01:27 AM #14
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Rainmaker
176,539

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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