Print Advertising as Part of Your Business Marketing Mix

Services for Real Estate Pros with Welcome Express, Inc.

Granted--websites, blogs, social media, online magazines & online newsletters all contribute toward
brand credibility. However, print is still the most powerful visual tool for building your brand. Print
proactively "forces" the viewer to at least scan your information as part of the viewing process. Print
can drive a high percentage of online traffic toward your website and that of your advertisers. For a quick review of why "print is still king" click HERE

Comments (2)

Robert May
Robert W May - Lethbridge Real Estate - Lethbridge, AB
Real estate consulting

I am not a fan of print marketing, partly due to the poor service and reach of my local print marketers.  However, I am going to click your link and go read your 'why print is still king' as I am openminded and would love to hear your opinion on it.

Jan 07, 2010 06:46 AM
melinda stone

Thanks for your comment.  Every industry and geog area has it's own differences and it is all a balance.  We are trying to present a bunch of ideas through our blogging efforts.  Hope some might be helpful to you.  I believe you are in Canada, yes?  We are a south Orange County, CA new resident welcome service so our venues are different.  But we do work with realtors here a bit.  Our overview in a nutshell can be seen at "our services" and we welcome your feedback and referrals!  Hope your 2010 is a great year!

Melinda Stone

Welcome Express

Jan 08, 2010 07:41 AM