How Would You Describe Twitter

By
Services for Real Estate Pros with Zillow

A post on the Social Media Marketing Institute's Blog recently asked people to make up an analogy to best describe Twitter (without using the word 'network').

Here is my best shot:  

You go to the NAR Annual Convention. There are 500 booths. Each with different conversations happening at each booth at the same time. Some of it could be considered just noise, as you don't care about those companies/products/services/latest news. Some of if could be considered good information, as you do care. You chose which booths you want to pay special attention to. At the convention, you may run into people you know and catch up with them while walking around. Also, as you are walking around, you'll naturally hear other people talking to each other in the aisles.

- The convention = Twitter
- The conversations happening in the individual booths that anyone can join in = Thread or themes tied together by a hashtag (#)
- People talking to each other in the aisle, while everyone walking by can publically hear them = @ replies
- People who go behind the booth curtain for a private conversation = Direct message or DM     

- When you exchange business card with someone = "Following" or giving permission to connect

Anyone got any other ideas? 

Posted by

 

-------------------------------------------------------------------------------------------

 

   Thanks for reading!  Subscribe here to be alerted of blog updates. rss sara bonert blog zillow  

Want to learn how to use Zillow better?  Check out:

 

 

I'm on Twitter too! Follow me at @sbonert

 

close

Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. Hector G. Diaz 01/07/2010 02:08 PM
Topic:
ActiveRain Community
Groups:
The Lounge at Active Rain
WEB 2.0 Marketing on Steroids for Real Estate
Real Estate Technology
Social Media Marketing
Twitter
Tags:
twitter

Spam prevention
Show All Comments
Rainmaker
363,401
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Twitter is that and so much more!! Wish I had more time right now... suffice it to say Twitter is a great place to listen, learn and, reach out, and hopefully add value.... for starters.

Jan 07, 2010 10:51 AM #1
Ambassador
920,701
Missy Caulk
Missy Caulk TEAM - Ann Arbor, MI
Savvy Realtor - Ann Arbor Real Estate

Sara, that is a great illustration. When folks first start on it, they don't get it. So I will pass this along next time someone says that to me. Probably today. LOL

Jan 08, 2010 04:11 AM #2
Rainmaker
563,166
Ken Tracy
Coldwell Banker Residential - Naperville, IL
Helping clients buy and sell since 2005

Hi Sara.  I hear good things about Twitter.  I even have almost 1000 followers.

But I still don't get it!

Does Zillow have a spot to post our real estate blog?  I have been posting on Trulia, and would like my posts on zillow as well.

Thanks,

Ken

Jan 08, 2010 10:48 AM #3
Rainmaker
93,561
Steve Schwartz
AmazingVideoTours.com - Charlotte, NC
Charlottenulls Premier Real Estate Videographer and Photographer

Sara - Your analogy is great.  When I teach Social Media classes, I use a similar one. I tell people to think of Social Media as a cocktail party.  Facebook is the party you have at your house, you invite the guests, and you choose who can listen and who can't.  

Twitter is also a cocktail party, but the whole world is invited.  There's a million conversations going on at once and you have the opportunity to listen or ignore based on the keywords you choose. 

But here is the most important part - you would not go to a cocktail party and shout what your latest promotion is, so don't do it (constant self promotion) on Twitter, or Facebook.  You will just end up alienating the people you're trying to reach in the first place.  Don't sell on social networks, no one wants to hear it.  Listen first, Engage second, establish relationships ... when the time comes to "do business", your loyal followers will know what you do. Just my 2 cents.

Jan 09, 2010 02:16 AM #4
Rainmaker
182,157
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Ken - No, we don't have a blogging platform like you are describing.  There is a field on your profile where you can enter a link to your blog.  Also within the marketing text of your profile, I'd recommend you link to a few of your best posts.  We have Zillow Advice, which is more of a Q and A forum.  You can subscribe to recieve alerts whenever someone asks a question in your area. 

Steve- Perfect, espicially the last sentense about pitching.  That is something that many agents abuse in Zillow Advice that I was just referring to.  Also, with regards to the party analogy, you have to think about what to wear!  Facebook - Come as you are.  Twitter - Business casual.  and LinkIn- Get the suit out. 

Jan 09, 2010 02:41 AM #5
Rainmaker
563,166
Ken Tracy
Coldwell Banker Residential - Naperville, IL
Helping clients buy and sell since 2005

Hi Sara.  Thanks!

Ken

Jan 09, 2010 03:34 AM #6
Rainmaker
334,102
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Sara

Your post and it's comments are teaching me a few things. What it is I don't know yet, but as I experiment with Twitter I am sure I will find out.

Ty

Jan 09, 2010 11:47 PM #7
Rainmaker
93,561
Steve Schwartz
AmazingVideoTours.com - Charlotte, NC
Charlottenulls Premier Real Estate Videographer and Photographer

Sara - LOVE your comment on "what to wear".  Can I use that?  :)

 

Jan 10, 2010 01:13 AM #8
Rainmaker
182,157
Sara Bonert
Zillow - Atlanta, GA
Real Estate Internet Marketing

Steve- Sure!  Ha- I probably stole it somewhere along the lines myself.  Best!

Jan 10, 2010 05:00 AM #9
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?

Rainmaker
182,157

Sara Bonert

Real Estate Internet Marketing
Ask me a question
*
*
*
*

Additional Information