Some Random Thoughts as a Newer Agent

Real Estate Agent 9082231

It started off like any other Sunday.  I got off shift at the ambulance company at 7am and headed home.  After a quick shower, changing into some regular clothes, and jumping back into the small grey roller skate as I call it, off to the supermarket I went.  After running around doing the weeks grocery shopping [did I mention I hate this part of life?] I was at the self service check out when a lady walks up to me.   I looked up and said Hello to her, then went on with scanning my groceries.  The lady stood there a moment and then out of the blue says to me:

 "Why do you guys never return calls?"

Nothing more, just this simple question.  Needless to say I was a bit taken aback.   "You guys?" I thought.  After a few minutes conversation I ascertained that it was not someone from my real estate office but an agent she'd tried to call on numerous occasions, and ultimately decided to put her home shopping on hold.  In the few minutes we spoke, I discovered she was not ready to buy today, she had some very specific wants, and she was very frustrated because ‘no one wants to help me.'  We talked a few minutes, I gave her my card, and asked her to call me when she was ready to start looking again.

Sound familiar to any of you?

Well the story above is an illustration, put together from a number of my experiences in the last year.  But as Real Estate agents I'm sure we all have had similar experiences in the past.  And there are some very important lessons to be learned here.

I can be as bad as anyone in following up.  Life gets busy, a ‘hot' prospect gets all our attention, or the 10th deal to fall through this year makes us have an ‘I don't care' attitude.  People expect that you won't call them back.  They expect you won't want to help them because they aren't buying immediately.  By calling them once a week, sending an email, leaving a message at home, you can convert these people into buyers by simply providing GREAT customer service.  And exceeding THEIR expectations makes you stand out from the crowd.

With the real estate market in my part of the country, people can take 6 months to find a home, look at 30+ properties, and take forever to finally write an offer.  But perseverance will pay off in the end.  And may garner you a few referrals down the line.

A few tools that you can use to help with keeping up with people: - a free Microsoft Office clone program. - A service that allows you to send out newsletters easily. - Mail Man Mailing list script for your website.  It's Free!

Keep up with your clients, look for ways to manage your clients easier, and you may earn a few extra deals each year.

This is just my view as a new agent from the trenches.

Good Luck and enjoy your day!


Comments (4)

Brian Schulman
Coldwell Banker Residential Brokerage, Lancaster PA - Lancaster, PA
Lancaster County PA RealEstate Expert 717-951-5552

Richard, I have had many so-called buyers make the same complaint to me about their previous agents.  One of the first things a new agent has to learn is that there is only a limited amount of time in a day, and you have to figure out how to make the best use of it.

Some unmotivated buyers, or buyers with unrealistic goals, can waste your time for months without compensation.  My guess is that the previous agents this lady has dealt with have figured out that they will never be able to get her to a settlement table, and have moved on to more likely candidates.

Jul 09, 2007 01:12 AM
New Jersey Real Estate James Boyer Morris, Essex & Union County NJ Realtor
RE/MAX Properties Unlimited, Real Estate - Morristown, NJ

Hi Richard,

I don't understand it ether.  I have been in business for 4 years now, and there are these agents out there that seem to be successful despite themselves.  Never return calls, people practically have to hunt them down in order to do business with them, and those are the clients, as a Realtor, I cringe whenever I see one of their listings, and very much dislike being in the Real Estate industry when one of my clients wants to buy one of these peoples listings.  It has gotten to the point with some agents that when I am doing a search for homes for my clients, unless one of these bad agents listings is a perfect match I very much hesitate to send the listing to my clients. 

I am not saying I steer my clients, but if I am feeling this way, there have to be other agents who feel even worse, or do steer people away from these agents listings.

Yet these agents continue on, oblivious to the problems they create, the dislike they have generated among their piers in the Real Estate community, and the Attorneys who have to deal with them.

Jul 09, 2007 01:13 AM
Wayne McMullan
Royal LePage ProAlliance Realty - Belleville, ON
Quinte Real Estate

Richard, an experience REALTOR I know received a call from a person who was moving to the area. He had previously attempted to get other REALTORS to return calls but no one had. My friend immediately arranged to meet him and discuss his needs. He turned out to be an owner of a business that was moving into the area - at last count my REALTOR friend had completed 5 deals from this company move.

Just goes to show that you don't know what you could be missing.

Jul 09, 2007 01:17 AM
Paul Moye
Benchmark Realty - Franklin, TN
Broker, GRI, SRES
These situations are a 50/50 deal. Half will turn onto exactly what Wayne states and half will never buy anything even during the offer negotiations they wil always be looking for the door. They love to blame, just smile, qualify and see if they show up on appointments. Welcome to real estate
Jul 09, 2007 01:24 AM