Real Estate Marketing Ideas to Boost Your 2010 Production

Services for Real Estate Pros with

This cold and bitter first week of 2010 is a great time to create your 2010 Marketing Plan. Most of us hate sitting down and spending time on such an exercise, but putting goals and strategies in writing greatly increases the chances of reaching those goals. The tough real estate markets we have seen in the last couple of years make it even more critical that we evaluate what marketing has worked and not worked to stop spending money with no return on your investment. 

growthGrab a cup of coffee or hot tea along with your laptop or a pad of paper and let's start strategizing how you can increase your production in 2010: 

Print Marketing

  1. Update business cards/stationery/marketing templates with social networking and home buyer tax credit info.
  2. Sponsor a home buyer workshop.
  3. Join a local networking group.
  4. Mail hand written thank you notes to clients, prospects, agents and vendors.
  5. Create a neighborhood newsletter or online networking website for your farm or neighborhood where you live.
  6. Get involved in the Chamber of Commerce.
  7. Join Realtor national networks.
  8. Support a local charity and sponsor a fund raiser. 

Listing Coordination and Marketing

  1. Add to all your websites.
  2. Create virtual/video tour to add to all websites.
  3. Syndicate listing with use of or similar software.
  4. Enhance listing on with headlines, text descriptions, video, additional photos, call to action promotion.
  5. Upload to Craigs List weekly.
  6. Create Facebook page.
  7. Tweet with
  8. Blast email your database.
  9. Post on your blog. 

Email Marketing

  1. Send high quality email birthday and anniversary cards.
  2. Send weekly/monthly email newsletter.
  3. Offer free online Webinar for first time buyers, tax credit, short sales, etc.
  4. Email local Weekend Events tips.
  5. Email local holiday events.
  6. Email home maintenance tips.
  7. Offer raffle or drawing with other local businesses.
  8. Send local interest rate and financing news.
  9. Invitation to your social networking profiles.
  10. Ask for testimonials on your social networks. 


  1. Use a keyword search tool and confirm your keywords and metatags are relevant.
  2. Offer free IDX home search.
  3. Offer free listing alerts.
  4. Offer free market analysis.
  5. Write about other local businesses on your blog.
  6. Comment on other local blogs.
  7. Create niche website or blog.
  8. Add Facebook Connect to your blog.
  9. Create ebook and require name and email to download.
  10. Host a contest with local businesses.
  11. Post to blog 2-3 times per week using relevant keywords. 

Sphere of Influence

  1. Send something of value monthly.
  2. Send hand written birthday and anniversary cards.
  3. Hold client appreciation event.
  4. Give free pumpkins at Halloween.
  5. Give pies at Thanksgiving.
  6. Send Santa letters
  7. Give a calendar.
  8. Hold drawing to get email addresses.
  9. Send monthly or quarterly market reports.
  10. Call and ask for referrals quarterly. 

Social Networking

  1. Join Facebook, Twitter, LinkedIn.
  2. Comment on 3-5 posts daily with links to your blog or website.
  3. Create Facebook page for your business.
  4. Add video testimonials to your business page.
  5. Comment on local business pages.
  6. Update your status daily.
  7. Use software such as to post to all social networks at one time.
  8. Use to connect with local people.
  9. Send birthday wishes to friends. 

Contact us today. Let's put your real estate marketing plan together NOW and make 2010 your best year ever!!

Comments (13)

Pam Crawford
RE/MAX Professional Associates - Auburn, MA
Owner-RE/MAX Prof. Assoc.,MBA, CDPE, CRS, ABR

This is a really good plan

Aug 15, 2010 02:58 PM
Yanira Guzman
IRealty Group - Clifton, NJ



We must be consistent with our marketing efforts.

Sep 03, 2010 04:14 AM
Peachland, BC

This post is AMAZING! I will DEFINITELY be using some of these great tips. Thanks so much!

Sep 05, 2010 03:57 PM
Ken Bryant

Great post Ruth Ann!

I'm a new agent and I was struggling putting my business plan
Thanks for sharing your thoughts and ideas... Ken

Sep 07, 2010 03:51 PM
Pat Wise

Our slow market gives us the "time" to work on new marketing strategies, thanks for the great suggestions.   

Sep 27, 2010 04:02 AM
Dave Halpern
Dave Halpern Real Estate Agent, Inc., Louisville, KY (502) 664-7827 - Louisville, KY
Louisville Short Sale Expert

You are very generous to share this strategy and detail plan with us. Thanks!

Oct 09, 2010 07:26 AM
Tony and Suzanne Marriott, Associate Brokers
Serving the Greater Phoenix and Scottsdale Metropolitan Area - Scottsdale, AZ
Haven Express @ Keller Williams Arizona Realty

Business Planning 101 - In order to follow your Business Plan you must take the time to create it!

Nov 11, 2010 11:33 PM
Tinker Hulsey
Century 21 Wright-Pace Real Estate - Jonesboro, AR
Century 21 Wright-Pace Real Estate

Hi, Ruth Ann

Great post!! Thanks for sharing this great info....I have been doing a neighborhood letter, I love doing that. Good luck in 2011


Jan 13, 2011 03:36 AM
Steven Levengood
Remax Cornerstone - Lebanon, PA

Great Ideas thanks for taking the time to post this

Jan 21, 2011 12:44 PM
Kerina Jessamine
Coldwell Banker United Realtors - Killeen, TX

Great post with some really great information. Thanks for sharing!

Jan 21, 2011 04:09 PM
Brandon Harlee
Notary Now 24 HR Mobile Notary - Killeen, TX

Great post! Thanks for your perspective!

May 02, 2012 12:34 AM
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Jun 04, 2012 01:54 PM
Jason & Amber Gardner
Hasson Company, Realtors - Sherwood, OR
We're Committed to Your Success!

Great information, thank you so much for organizing and sharing these great points!  If you prepare another one for 2013, I'd love to read it!

Happy New Year!

Jan 02, 2013 12:25 PM