I've been reading High Trust Selling by Todd Duncan, and he poses this question in one of the chapters. I had to stop and ponder a minute, okay, actually for a few days. Not because I didn't know why I'm in real estate but why real estate altogether.
There are a lot of other ways to make a buck, and if you're not certain why you're in real estate, it's a pretty good question to consider.
Without a doubt if you don't know the difference, your clients do, or they'll figure it out in short order. So after a few days of deep thought I came to a conclusion. There's a reason I work the long hours, spend time away from the family, and take a pass on any other job opportunity that comes my way.
I like helping people make sound financial decisions, either making a smart investment, or in the current market, and more often than not, limiting their losses.
It was great to take some time and reexamine what the driving force is behind what I do. It gave me a new found energy to press on.