A Simple Twitter Cheat Sheet for Real Estate Professionals to Generate Leads, Brand Your Business, Create Referral Partners, and Manage Your Reputation

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

A Simple Twitter Cheat Sheet for Real Estate Professionals to Generate Leads, Brand Your Business, Create Referral Partners, and Manage Your Reputation



 

Why Twitter? The news is in....Twitter users will now have an added advantage of their conversations appearing on the search engine results pages of Google and Bing.  I have seen the indexing of tweets on Google as well as on Bing firsthand.  Twitter can be used to brand your business, lead generation, to create referral partners, and even retain business through responsive reputation management. If you haven't started adding Twitter into your online marketing, it's time to engage. 


When to Tweet



 

You can tweet everyday of the week.  Make sure to to tweet on Wednesdays and Thursdays for maximum effect as they are the most active days of tweets and retweets as found by HubSpot's State of the Twittersphere June 2009.




Where to Find Local Peeps on Twitter

There are many directories and Apps for Twitter to help you find locals.  Submit your twitter handle(s) and follow locals.  Become engaged in local conversations on Twitter.
 
1.  Twellow- Twitter Yellow Pages.
2.  GeoFollow- Location based Twitter Directory.
3.  Local Tweeps- Zipcode level Twitter directory.
4.  twvite- Find and attend a local tweetup(locals who twitter meeting together offline.
5.  Twitter Local- Gives you a feed of tweets based on location.
6.  Nearby Tweets- Find twitter users in locations near to where you live.
7.  Happn.in- Tracks local twitter users near to where you live.



How to Customize Your Background On Twitter


First impressions are important for branding and your background page on Twitter is no exception. Your Twitter background is a great opportunity to brand your business.
Your Twitter followers will look sometimes before they leap. First impressions are important.

Here are 7 free applications you can use to customize your background:
 

1. Twitter Patterns- Abstract twitter patters you can use for free for your Twitter background.
2. Twitbacks- Free customized twitter background with full about section.
3. Twitpaper- Free Twitter themes.
4. Prettytweet- Customize your twitter background.  You can add images, change color and change text.
5. TwitterImage- Free backgrounds grouped in various categories.
6. Freetwitterdesigner-Create custom twitter backgrounds.
7.  Twitrounds- Free Twitter backgrounds.




What to Tweet



Twitter is a great way to prospect for business and engage in conversations
 
Here are a few ways to find some useful things to tweet about and get people's interest.
 
You can join Twitter here.
 
1.  Twitter Lights-Application that lets you highlight information you find interesting and send as a Tiny URL to Twitter.
2 WhatTheHashTag- Tracks trending hashtags and other hashtags on Twitter.
3. Tweetag-Search for topics on Twitter and setup alerts to get notified when your keywords are being talked about on Twitter.
4. Twitlink-What links are being shared and what is being tweeted on Twitter.
5. StufftoTweet- Popular topics on the worldwide web.
6.PlusPlusBot- Karma on Twitter.

7. Twitter Answers- Ask questions and get answers on Twitter.


Use the powerful tools of Twitter to enhance your online marketing strategy



How to Monitor Tweets to Generate Leads and Retain Business


Monitor Keywords Topics, and Links on Twitter...Then EngageThese 6 applications will help you track keywords and topics on Twitter allowing you to monitor your brand and generate leads.
 

1. Tweetbeep- Set up alerts that will be sent to your email when your topics/keywords are tweeted.
2. Tweetscan-Do a search for keywords and get results sorted by most recent tweets.
3.  Samepoint- Tracks conversations across the web based on your keywords.  A must use tool for prospecting and marketing.
4. Tweetmeme- Tracks the most popular links on Twitter.
nces.
5.  Monitter- Allows you to monitor multiple keywords in a grid in real time on Twitter.
6.Twitscoop- Robust application for tracking keywords, topics, and conferences.

Best CRM for Twitter-Hootsuite- Manage your contacts by grouping, manage multiple twitter handles (user accounts), keep searches running, synch up with your Wordpress blog, analyze your twitter traffic and so much more. 


These tools are recommended twitter tools to create an effective strategy for lead generation, reputation management and branding for real estate professionals.  Do not use all the tools.  Choose one or two from each list that will get the job done for you.  I have whittled down the Twitter applications from the worldwide web and there are probably a half dozen new Twitter applications born for every one that already exists every week.  Don't concentrate on that.

Concentrate on the tools that will make your Twittering effective and then just do it.  Stop by and make sure to say hi to me while you tweet.


If you enjoyed these tips then sign-up for the weekly Real Skillz Real Estate Marketing Newsletter which has a static Twitter column with Tips to make your twittering efforts effective.  It's delivered to your Inbox every Tuesday.

For All Real Estate Professionals

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For Real Estate Professionals Who Are RealSkillz Clients

If you're a current RealSkillz client look in your inbox for the debut of the RealSkillz Real Estate Marketing newsletter for clients with tips on how to use Twitter, Facebook, LinkedIn and new how to's.  This newsletter is only for clients and will debut on Tuesday, January 12, 2010.

**************************************************************************


Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate professionals.  Real estate marketing services include

 

  • Blogging- See my Blogging Tune-Up Website for Details
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management

 

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-203-5231 or email rebecca@realestateskillz.com.

 

 

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Re-Blogged 2 times:

Re-Blogged By Re-Blogged At
  1. Sybil Campbell 01/11/2010 02:35 PM
  2. Cheryl Ritchie 01/15/2010 06:18 PM
Topic:
Real Estate Sales and Marketing
Groups:
Realtors®
Real Estate Rookie
e-PRO Internet Technology
Social Media Marketing
Twitter
Tags:
twitter for real estate
twitter backgrounds
when to tweet
local twitter directories
what to tweet
generating leads on twitter
twitter apps

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Show All Comments
Rainmaker
1,398,587
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

I'm bookmarking this to reread. Twitter is really cool. I just added you!

Jan 08, 2010 11:16 PM #8
Rainmaker
1,398,587
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

What do you think of Tweetgrid? They mentioned in at REBAR Camp.

Jan 08, 2010 11:17 PM #9
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Susan- Awesome way to go.

Linda- When I was first on Twitter I can say that I didn't have a "plan" that was about two-three years ago and I was just kind of feeling my way.  Since then Twitter has changed in terms of growth and the number of utilties/apps. to help. 

Gary- It absolutely is- Misty Lackie has a really good post on that.

Liz- You're welcome.  THanks for reading.

 

 

Jan 09, 2010 12:44 AM #10
Rainmaker
334,102
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON

Rebecca

Thank you for the timely post. One of my 2010 goals was to actively start tweeting.

Ty

Jan 09, 2010 05:30 AM #11
Rainer
64,369
Joan Lorberbaum Moore
Lang Realty - Delray Beach, FL

This is a great list!

@realtortweet

Jan 10, 2010 12:37 AM #12
Rainmaker
303,520
Jim Paulson
Progressive Realty (Boise Idaho) www.Progressive-Realty.info - Boise, ID
Owner,Broker

Our MLS has just posted guidelines for posting online including twitter since many Realtors do not post their Company they are licensed with which is a requirement in Idaho since even a tweet is considered advertising if it talks about RE or a specific listing.

Jan 10, 2010 07:38 AM #13
Anonymous
maya garg

Thanks Rebecca,

I am still new on twitter and this post will definately help me.  I will make this a plan for 2010 to tweet and learn more.

Have a great 2010!!!!! Thanks for sharing this useful information.

Jan 10, 2010 10:39 AM #14
Rainmaker
235,050
Haris Dedic
RE/MAX Villager 847-878-2588 - Glenview, IL
Glenview Real Estate - Chicago North Shore

Thanks for sharing such a huge list. I did use only few of them.

Jan 10, 2010 10:46 AM #15
Rainmaker
268,426
John Thomas
E3 Green HOMES - Boulder, CO
EcoBroker, MSEE, MBA

A great collection of Twitter tools and resources for the rest of us...Thanks. My Twitter habits have been on-again, off-again...your post has me back on again and this time I am determined to stick with it.

Jan 10, 2010 11:30 AM #16
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Ty- Glad to hear it.  Hope you are able to make use of this cheat sheet.

Joan- Thanks, I'll have to follow you:)

Jim- Yes I was aware of the profile part and yes Twitter is advertising.  Good that your MLS is posting those guidelines and hopefully sends some type of reminder notices as well.

Jan 10, 2010 03:29 PM #17
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Maya- Cheers to your 2010.  Hope it's a great one also.

Haris- Your so welcome and glad you are not using all of them.

John- That is awesome to hear.  That's the goal....I hope this post "demystifies" Twitter a bit.

Jan 10, 2010 03:31 PM #18
Rainer
55,234
Sherry Siegel, Managing Broker, EcoBroker, ABR
BrokersGroup, serving Sequim and Port Angeles - Sequim, WA

Rebecca, I've been on Twitter for a bit more than a month. Your post comes at a wonderful time for me as I figure out how to integrate Twitter with other parts of my business outreach. And I swear I'll think very carefully before retweeting something that might annoy the people I enjoy following.

Jan 10, 2010 04:06 PM #19
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Sherry,

I'm glad that this is timely advise for you.  Happy to post it up.

Jan 10, 2010 11:58 PM #20
Rainmaker
76,436
Bridget Cella
Re/Max Connection - Sewell, NJ
e-Pro, Realtor

One of my goals in 2010 is to make more contacts with social networking - this is a great "How To"

Thanks for sharing and all that you do!

Jan 12, 2010 01:26 PM #21
Rainmaker
718,163
Ruthmarie Hicks
Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605 - White Plains, NY

Hi Rebecca,

Thank you so much - my tweeting has become too much a back-burner issue and I need to step it up.  So much to do - so little time.  This will really help me.

Jan 21, 2010 05:36 AM #23
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Bridget- Thank you I am always glad to share.

John- Excellent...hope to see you there.  I'm @rebeccalev.

Ruthmarie- Hopefully I have hit the concerns and bases here on Twitter from a rea estate point of view.  That was the goal.  See you on Twitter Ruthmarie.

Jan 21, 2010 02:03 PM #24
Rainer
64,862
Chris Minion
O'Brien Realty - Lexington Park, MD

Hi Rebecca,

Thank you for sharing this useful information.  It will be a huge help!  Have a great week!

Chris

 

Jan 31, 2010 03:16 AM #25
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Bridget- Thank you.  I appreciate your feedback and your thanks.

John- Excellent- please seek me out @rebeccalev.:)

Ruthmarie- There is always so much to do and time never stands still....glad this will be a help to yoyu.

Chris- Thank you Chris, I hope you have a great week also.

Jan 31, 2010 09:44 AM #26
Rainmaker
37,461
Katherine Barclay
Century 21 Ocean - Melbourne, FL
That Realtor Gal
I know this is an old blog post but...Thank you so much to this post! So many great resources and information on twitter. I really appreciate it!
May 09, 2012 02:00 AM #27
Rainer
334,385
Paul Gapski
Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA
619-504-8999,#1 Resource SD Relo

Thank you for sharing your blog; we need Real estate Professionals to share their comments and information regarding their markets and experiences. Thanks again from beautiful Sunny San Diego

Jul 08, 2012 03:00 AM #28
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Rainmaker
176,539

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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