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Social Media ROI

By Jason Romrell

Services for Real Estate Pros with Business Attorney and Success Advisor

January 08, 2010 05:21 AM

I'm helping a client determine how best to measure involvement in social media from an ROI perspective. These are some of the links I've shared...and thought they'd be useful to you as well. It's one thing to be in social media (blogging, tweeting, etc.) spending your time conversing with people. It's quite another to be making money (even if only indirectly) from your time and energy. I hope these links help:

http://www.youtube.com/watch?v=ypmfs3z8esI (SM stats...food for thought)

Look at this short article for some ideas how you might start to quantify SM better. Perhaps special offers that are ONLY available through SM channels might be a start. Monitoring for customer complaints is also a good idea. http://www.seomoz.org/blog/is-social-media-roi-unmeasurable

http://www.pamorama.net/2009/12/21/measuring-social-media-roi/ This excellent article contains the above video and another excellent videom, as well as text that I'm sure you'll enjoy reading.

Best of success!

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Jason Romrell

Business Attorney and Success Advisor - Los Angeles, CA

Jamie,

Thanks for the comment. Your suggestions are good, but they're not in depth or "real world" enough. Do you go in more depth than the high level suggstions of measuring profits, customer retention, customer engagement, public relations, brand metrics, SEO, leads, sales, interaction and traffic? Those all seem obvious...but the real question is HOW do you measure "public relations" or "profit" via social media? How do you quantify it, particularly when you're running 5 different campaigns that all affect profits, and SM may boost (but not directly affect) each one? Practical tips trump over the high level suggestions. I know "white paper" is a marketing piece, but providing even more value will assist in turning people from gawkers to customers. Got more? :-)

Jan 08, 2010 06:52 AM

Harley Wilcox

West Group Real Estate - Victor, ID

sm gives us the opportunity to ask for what we want. go beyond the here is some information, call me if you need me. Do you have any Real Estate buyer leads for me?

Jan 17, 2010 01:10 AM

Social Media ROI

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