Why Maintaining Internet Visibility is a lot like owning a House

Services for Real Estate Pros with Dynamic Page Solutions

Okay, I know a lot of you can't see the correlation between Internet visibility and owning real estate but I see that they are both substantial investments taking both money and time. This idea came to me when I realized I needed to communicate a total shift in thinking about real estate websites and blogs to my customers in a way in which they could relate. The problem that I personally have with many clients is convincing them of the importance of being active in linkbuilding to drive traffic and to support the real estate technology that they just invested in.

So to connect this back to real estate, an agent would very likely think it strange that a homebuyer would not understand the necessity of home maintenance and upkeep. An understanding that the homebuyer's initial investment will not be the only and final investment of time and money necessary seems obvious. Another example is buying a car. We all know that we have to buy gas, rotate tires and get tune-ups to ensure good performance. The same line can be drawn to developing and maintaining a strong web presence.

GorillaTo have the mentality that a one-time investment should last for eternity without a hand touching it is naïve. Especially when you don't own the land on which the "house" is built, which in the case of Internet visibility is the mighty 800 pound gorilla known as Google.

The platform in which websites and blog sites are found (Google and other search engines) designate that incoming links are a factor in the algorithms that determine placement.

Google loves what you love. If site owners are active in building links, write compelling and useful content and support their sites by being proactive and take note of others that understand aspects of Internet visibility for real estate, they should enjoy a healthy web presence.  Just as a homeowner should enjoy their home for a very long time if the proper care and maintenance is performed routinely.

The most lavish, technologically advanced product needs some attention to make it perform, particularly if it's designed to function on a platform that is not controlled by the creator of the technology. So there you have my abstract perception on how winning on the Internet connects with buying a home.

Posted by

Anita Koppens

Comments (7)

Kathy Opatka
Serving Ocean City, MD, & The Delaware Beaches

Good analogy!  If I just had more TIME (sigh!).....

Jan 08, 2010 05:27 AM
Dynamic Page Solutions
Dynamic Page Solutions - Mesa, AZ

Hi Kathy, some forms of linkbuilding are done just as quickly and easily as the comment you just wrote :)

Jan 08, 2010 06:05 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON


So true and a good thing to keep in mind. Upkeep daily is better than once a year!


Jan 08, 2010 06:42 AM
Nyles Courchesne
Peskin, Courchesne and Allen, P.C. - Springfield, MA
Massachusetts Real Estate Attorney

I think that you are correct.  I have sat on some mild success from the last few quarters.  i stopped blogging and did not improve my web site and now I am worried about this year.  Back to the computer!!!!

Jan 10, 2010 01:47 PM
Rich Cederberg
eXp Realty - Albuquerque, NM
eXp Realty Agent Albuquerque

AR is a great way to manufacture incoming links, right? Then why are so few people utilizing AR to do it? Is it jsut enough to have a link on your profile that's on every post?

Jan 20, 2010 12:18 PM
Dynamic Page Solutions
Dynamic Page Solutions - Mesa, AZ

Ty - Yep, very few website owners can rest on their laurels for very long. Even if you place high for the most competitive keywords, there are other people working to bypass you.

Nyles - Get crackin'! In my opinion, it's worth it to hire someone at least part-time to work actively on improving onsite and offsite SEO.

Rich - My honest opinion is that many people may join AR because they hear a few good things. They may blog once or twice and then decide it doesn't work. This kind of thinking is ridiculous in the realm of Internet visibility. People that are truly savvy to how the Internet works probably start here on AR and then progress to create their own authoritative blogsite. AR will remain a good place to learn and borrow link juice for sure.

If you only rely on the link from you profile that is in every post, you get one link pointing to the same page using the same anchor text every time. While this isn't necessarily bad, it isn't that great either. It depends also on the content of your post, if you go off topic (not real estate) it is difficult to organically work in keywords like "Albuquerque real estate." In this type of instance, you can rely on link embeded in your blog posts. Otherwise, I would take advantage every time of links pointing to my index pages and sub pages especially since your sites are optimized for different keywords on every page.

Jan 21, 2010 01:48 AM
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