Okay, I know a lot of you can't see the correlation between Internet visibility and owning real estate but I see that they are both substantial investments taking both money and time. This idea came to me when I realized I needed to communicate a total shift in thinking about real estate websites and blogs to my customers in a way in which they could relate. The problem that I personally have with many clients is convincing them of the importance of being active in linkbuilding to drive traffic and to support the real estate technology that they just invested in.
So to connect this back to real estate, an agent would very likely think it strange that a homebuyer would not understand the necessity of home maintenance and upkeep. An understanding that the homebuyer's initial investment will not be the only and final investment of time and money necessary seems obvious. Another example is buying a car. We all know that we have to buy gas, rotate tires and get tune-ups to ensure good performance. The same line can be drawn to developing and maintaining a strong web presence.
To have the mentality that a one-time investment should last for eternity without a hand touching it is naïve. Especially when you don't own the land on which the "house" is built, which in the case of Internet visibility is the mighty 800 pound gorilla known as Google.
The platform in which websites and blog sites are found (Google and other search engines) designate that incoming links are a factor in the algorithms that determine placement.
Google loves what you love. If site owners are active in building links, write compelling and useful content and support their sites by being proactive and take note of others that understand aspects of Internet visibility for real estate, they should enjoy a healthy web presence. Just as a homeowner should enjoy their home for a very long time if the proper care and maintenance is performed routinely.
The most lavish, technologically advanced product needs some attention to make it perform, particularly if it's designed to function on a platform that is not controlled by the creator of the technology. So there you have my abstract perception on how winning on the Internet connects with buying a home.