Blogging is something that many of you are either actively engaged in now, or you are considering.
You wonder, of course, if it is worth it.
Do I have the time to do it?
Is the ROI there to make up for the money and time? And don't forget the time. Time is your biggest opportunity cost, because you may be able to engage in more productive lead generation than sitting and write blog posts.
In the meantime, check this post out: http://ttblogs.typepad.com/my_weblog/2006/07/ben_told_me_thi.html
The Biggest Take-Away: Business Blogs can lead to Business Opportunities. Don't use them as ways to "game the system," because people may read what you write. Let your blog profoundly and un-equivocably state WHO YOU ARE. Don't be slick or smarmy -- people can read the difference.