To Duplicate Or Not To Duplicate

Real Estate Agent with Century 21 APD

That is the question I want to ask everyone today. I have read so many articles about the negative effect of duplicate content it really scares me to do. Even if I wrote the content myself and repost it I'm told it is a bad idea. When I first started my blog on my website I was told I shouldn't repost any of my activerain blog to it.

My question is have any of you done it and what were the effects from it. Did the search engine lay the hammer on you or did you get a boost from it. I ask because there is one other person blogging about real estate in my area. Every time I go to his blog to see what he posted I get a familiar feeling while I read. So I start digging and find that it is an exact reprint of the local paper or a website reporting about a local event. I mean word for word not even a summarization of the report. My deal is a lot of people seem to be reading it.

Now i'm not jealous or anything but it bothers me because I don't feel right doing it myself. I work hard to write a good post and it take something very valuable from me which is my time.  If anything I might write a summary of a report in my own words. That takes time though, and lately I have been to busy to make a regular post every day. I could do like him and copy paste what do you think.

I know this is a sore topic just here on activerain so please give me your opinion.

Here are a few links on the subject:\">




Comments (8)

Judith Clausen
Buyers Advantage Real Estate of Metro Denver - Denver, CO
Judith R. Clausen
Good question.  Those of us who don't devote our lives to this stuff wanna know!
Jul 09, 2007 08:31 AM
Wendy Montoya, REALTOR® Broker Associate, 254-315-4906
Towne Adams REALTORS - Waco, TX
Using someone elses content with permission to make a point is OK, I think. Duplicate content is even OK if not copied word for word and the writer has a different view point or take on the subject. What I have found in the few days that I have been here that there are many similar or nearly exact subjects, but the different writers provide different information on the same subject. I like seeing the different takes on things and it helps me to better learn about and undertand the subject most of the time. Blatant plagarism is to me, not so great. Don't like it much at all.
Jul 09, 2007 08:35 AM
John Rogers
Century 21 APD - El Paso, TX
Wendy that is what some of the posts I have read are. Well another question if he paid the people to repost it is that right. No source is named and it's an exact reprint of the article. Would you let someone repost an article you wrote and take full credit for it with out even acknowledging you as the source.
Jul 09, 2007 08:44 AM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation
If you're referrinng to "duplicate" as a verb meaning cut and paste, that is not appropriate.  However, if you're referring to duplicate as a verb meaning to repeat the same topic, from your own perspective - I think that is appropriate.  The ActiveRain audience is constantly evolving, and today's audience isn't necessarily the same as last month's.  Just because someone wrote about agent safety a month ago, doesn't mean it can/should never be written about again, for example.
Jul 09, 2007 08:53 AM
Wendy Montoya, REALTOR® Broker Associate, 254-315-4906
Towne Adams REALTORS - Waco, TX


If it is a copy paste, the blog should reference it and state that they have permission to use. Otherwise, bad blogging or writing in general...

Jul 09, 2007 10:58 AM
» Bill Burress Nationwide Mortgage Originator
» Bill Burress Nationwide Mortgage Originator - Fort Myers, FL


I can’t believe you wrote a blog about this topic!  This has already been written about, don’t you know?  :)


No seriously, John an old timer once told me when I was a young man that there are no new ideas under the sun.  I am beginning to think he was right.  There is nothing wrong with giving your perspective. Everything has been re-wrapped today.  Maybe, your perspective on an old idea might bring better understanding to someone that reads it.


BLOG ON My friend, BLOG ON!

Jul 09, 2007 11:40 PM
Freddie Aguilar

I found your website that captures my interest while searching the internet for particular keywords related to real estates. This is a very informative blog of yours. Keep up the good work. You may also check Real Estate Investments and TIC Investments if it interest you for additional information's. Thank You...

Jul 11, 2007 07:27 AM
Gomer Pyle
Greenville, TX

Hi John,

Your original post alludes to the fact that there are two different issues.  1) Obviously, it's ethically OK to use your own work as you please.  It only becomes unethical when someone misuses or misrepresents someone else's work.

2)  Your real question is: "How do search engines react to someone who duplicates his/her your own work?"  Search engines aren't people--they're just computer code performing a task.  My guess is that they have a difficult time figuring out that multiple instances of identical text were used by the same person.  My hunch is that search engines will rank multiple copies of the same work lower than one-of-a-kind work, even if all the multiple copies are legitimate.  You are wise to tread carefully even though you obviously have a moral right to reuse your own work.

David Harkness, P.E.

Consulting Engineer / Inspector

Jul 13, 2007 02:52 PM
Steve Prewitt
RE/MAX Advantage - Colorado Springs, CO
Colorado Springs Real Estate

John...very interesting reading for a new person to Active Rain.  Thanks for commenting on my first post, I appreciate it. 

Being here in Colorado Springs where we have so many wonderful men and women serving in the military I wanted to personally thank you for your service to our country.


Aug 13, 2007 01:00 PM