The Power of Being Ridiculous

Services for Real Estate Pros with Real Property Management Metro MD/DC


When I saw this, I knew everyone needed to see it.  Great concept, find what works for you!

Thanks Christian.


Original content by Christian Russell

How far do you think your business will go if you don’t stand out? What are you doing to stand out? What are you doing to be ridiculous?

If you live in my town, you know a guy named Bob Rohrman. He sells cars. Lots of them. Lots, and lots of them. And he makes completely ridiculous commercials that everyone hates. And everyone criticizes him. And everyone talks about how much they hate his commercials, and then when anyone wants to buy a car, guess who they think of first? Bob, that’s who. And is it really any surprise? It pays to be ridiculous!

And anyone who’s actually MET Bob Rohrman knows he is as sweet and genuine and nice a guy as you’ll ever meet. But when it comes to marketing, he does what he needs to do to stand out. He is ridiculous, and he’s proud of it. He understands the importance of NOT being mediocre. He understands that mediocrity is death for any small business.

But so many of us do things half-assed. I don’t recommend it. Go all out. Are you going all out? What do you offer your customers that NO ONE ELSE can offer them? What are you doing to stand out? What claims are you making that your competition can claim to offer as well? If the majority of your value is something anyone else can offer as well, how do you expect to monetize that?

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Posted by

BJ McKellar

RPM DC Metro


Comments (4)

Vickie Nagy
Coldwell Banker Residential Real Estate - Palm Springs, CA
Vickie Jean the Palm Springs Condo Queen

BJ, I thank you for the re-blog that tells the 'whole story' of a sweet, professional hard-working person who does ridiculous ads to stand out. It's a unique concept that a 'real person' would do this.

Jan 09, 2010 05:44 AM
Wallace S. Gibson, CPM
Gibson Management Group, Ltd. - Charlottesville, VA

BJ * Great re-blog and thanks for sharing it with your buddies in the Property Management Group!!!

Jan 09, 2010 08:50 AM
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

BJ, interesting statement.  What do you offer that is unique as the article suggests that no one else offers?  Just curious.

Jan 09, 2010 04:13 PM
BJ McKellar
Real Property Management Metro MD/DC - Washington, DC

Robert- I would have to say it's out NO lease up fee. Other companies in Maryland charge 50%-100% of first months rent to place a tenants. We only charge the owner a $250.00 marketing fee.

 I know, not a big WOW, but you would be surprised at how many owners are shocked to hear something different...

Jan 10, 2010 12:40 AM