Does your new EXERCISE MACHINE make you SKINNY?

Reblogger Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages
Mortgage and Lending with FHA, VA, Conforming, Jumbo - Wells Fargo Home Mortgage

Regina Brown wrote this very pertinent piece about social marketing and it's effectiveness for the sales person. I like her use of the excercise machine as an analogy. I have to admit, I have a machine that's collecting dust as I collect the pounds! LOL! Thanks for the wonderful post Regina!

Original content by Regina P. Brown CalBRE Broker #00983670

In previewing homes for sale, I see exercise equipment in all kinds of stages and uses:  turned into a clothes hanger, used as a play-gym for kids, buried under piles of seen-on-tv gadgets, and cob-webbed in the garage.  If you were to ask the owner, "Does your new EXERCISE MACHINE make you SKINNY?" they would have to respond NO.  Because an exercise machine, whether assembled or in the box, cannot MAKE anyone exercise.  To get "SKINNY", or in shape, the user must USE the machine!!

Often I am asked, "Does online networking make you money?"  And I have to say NO.  Having a Facebook page, setting up a Linkedin profile, and joining ActiveRain do not earn income.  Any more than attending a local Chamber of Commerce meeting earns income.  Any more than buying an exercise machine makes me skinny.  Simply having a TOOL does not produce results.  The tool must be put into USE in order to realize results from that tool.

Networking online, often through social media tools, is similar to attending a Chamber of Commerce meeting.  At a Chamber meeting, I may hand out 50 business cards.  And I may collect 30 business cards.  But simply attending the event and exchanging business cards does not equate to a payday.  Once I get into my office, I must FOLLOW UP with the contacts I met.  The Chamber meeting is simply a TOOL; a method to reach potential business people. 

Putting photos on my Facebook page, tweeting on Twitter, posting videos on YouTube, joining groups on Linkedin, and reading blogs on ActiveRain do NOT earn income.  They are simply TOOLS to meet others and make contacts.  Of course, online profiles and blogs also cement your credibility, and attract new opportunity.  But for the SYSTEM to work, you have to WORK IT!

Just like your fancy new exercise equipment.  Whether it's the Cardio Twister, the Ab Circle Pro, or the Thigh Master.... the machine doesn't make you skinny.... but you can USE IT to make yourself skinny! 

PLAY TO WIN in 2010 

Regina P. Brown
Broker, Realtor®, e-Pro
Author of eBook "Stop Foreclosure Fast: Solutions to Save your House"
Author of forthcoming book, "Virtual Office Guide for Business Professionals:  Work & Profit from Home"
Join & post to my NEW ActiveRain group at


Enjoy my NEW Book:



Text copyright © 2010 R.P. Brown, All Rights Reserved

Page copy protected against web site content infringement by Copyscape 


This entry hasn't been re-blogged:

Re-Blogged By Re-Blogged At

Spam prevention
Show All Comments
Don Wixom
RE/MAX Executives Nampa, ID - Nampa, ID
"Looking out for your next move..."tm

Anthony, definitely worth re-blogging.. Regina has some great points!  How many videos & CD's do we have in our drawers that we have never implemented the "marketing ideas" for.  So True!

Jan 09, 2010 03:24 PM #1
Ruth Vogt
Fairway Independent Mortgage, LLS. Equal Housing Opportunity. Regulated by the Division of Real Estate. - Colorado Springs, CO
719-592-0855 Apply 24/7

Anthony, great post to reblog! Boy! Does this make sense, or what??? I love the analogy... and will most likely use it! Thanks for reblogging, as I missed the original post!

Jan 10, 2010 02:26 AM #2
Show All Comments

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?


Anthony Ebright - NMLSR ID #247647 Purchase and Refinance Mortgages

Ask me a question
Spam prevention

Additional Information