Regina Brown wrote this very pertinent piece about social marketing and it's effectiveness for the sales person. I like her use of the excercise machine as an analogy. I have to admit, I have a machine that's collecting dust as I collect the pounds! LOL! Thanks for the wonderful post Regina!
In previewing homes for sale, I see exercise equipment in all kinds of stages and uses: turned into a clothes hanger, used as a play-gym for kids, buried under piles of seen-on-tv gadgets, and cob-webbed in the garage. If you were to ask the owner, "Does your new EXERCISE MACHINE make you SKINNY?" they would have to respond NO. Because an exercise machine, whether assembled or in the box, cannot MAKE anyone exercise. To get "SKINNY", or in shape, the user must USE the machine!!
Often I am asked, "Does online networking make you money?" And I have to say NO. Having a Facebook page, setting up a Linkedin profile, and joining ActiveRain do not earn income. Any more than attending a local Chamber of Commerce meeting earns income. Any more than buying an exercise machine makes me skinny. Simply having a TOOL does not produce results. The tool must be put into USE in order to realize results from that tool.
Networking online, often through social media tools, is similar to attending a Chamber of Commerce meeting. At a Chamber meeting, I may hand out 50 business cards. And I may collect 30 business cards. But simply attending the event and exchanging business cards does not equate to a payday. Once I get into my office, I must FOLLOW UP with the contacts I met. The Chamber meeting is simply a TOOL; a method to reach potential business people.
Putting photos on my Facebook page, tweeting on Twitter, posting videos on YouTube, joining groups on Linkedin, and reading blogs on ActiveRain do NOT earn income. They are simply TOOLS to meet others and make contacts. Of course, online profiles and blogs also cement your credibility, and attract new opportunity. But for the SYSTEM to work, you have to WORK IT!
Just like your fancy new exercise equipment. Whether it's the Cardio Twister, the Ab Circle Pro, or the Thigh Master.... the machine doesn't make you skinny.... but you can USE IT to make yourself skinny!
PLAY TO WIN in 2010
Regina P. Brown
Broker, Realtor®, e-Pro
Author of eBook "Stop Foreclosure Fast: Solutions to Save your House"
Author of forthcoming book, "Virtual Office Guide for Business Professionals: Work & Profit from Home"
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Text copyright © 2010 R.P. Brown, All Rights Reserved