Local Business Announces SERVPRO System’s Sales Reach $1 Billion

Services for Real Estate Pros with I Am Marketing

Amid the economic turmoil of the current recession, one local business says its franchise system reported solid growth in 2009. SERVPRO of  Norcross, which is part of the nationwide system of more than 1,500 franchises, said 2009 year-end system-wide revenue hit the $1 billion mark for the first time in SERVPRO's 40-year history.

"The SERVPRO franchise system is built around solid core values," said Michael Tokarz, owner of SERVPRO of Norcross. "As long as we provide superior service and focus on saving our clients money, we will continue to earn their business."  Tokarz added that 2009 was the 10th time in 11 years the SERVPRO system experienced double-digit volume growth. "It's reassuring to know that I am part of a company that continues as the leader in the restoration industry."

SERVPRO of Norcross specializes in the emergency cleanup and restoration of fire- and water-damaged homes and businesses, among other services. Disaster restoration can be a messy business, Tokarz says, but the reward is always worth it.

"There's just nothing quite like the look on a homeowner's face after you have helped make it ‘Like it never even happened,'" Tokarz said. "We often see our customers at a very stressful and worrisome time in their lives. It's a great feeling to help put them back in control."

Besides the billion-dollar benchmark, the company also recently ranked among the best of the best from two highly-coveted franchise rankings. Entrepreneur Magazine listed SERVPRO as the No. 1 restoration services franchise system for the sixth consecutive year in its 2010 Franchise 500 ranking. The company jumped 19 places from No. 28 overall in 2009 to No. 9 overall in the 2010 rankings. In addition, - a Dun and Bradstreet subsidiary - ranked the SERVPRO System as the No. 9 franchising opportunity, a 15-place jump over its 2009 ranking. Both lists cited SERVPRO as a growing franchise despite an economy that has taken a serious toll on many small businesses.

According to Rick Isaacson, executive vice president of Servpro Industries, Inc., these achievements are attributed in large part to the franchise owners' dedication to the business.

"We thank our team; we couldn't have accomplished these results without our franchises, including the Norcross business. They have earned this honor with us," Isaacson said. "We also want to thank our customers for their continued support."

These milestones add to the company's history of accomplishment. In 1967, Ted and Doris Isaacson launched SERVPRO as a painting business in Sacramento, Calif. With a background in cleaning and restoration, however, the two decided to transform the company into a cleanup and restoration franchise. After selling its first franchise in 1969, SERVPRO continued to grow, acquiring the Bristol-Myers Domesticare Division and its 175 Franchises in 1979. The company relocated its corporate headquarters from Sacramento to Gallatin, Tenn., in 1988 in a strategic move to place itself within 600 miles of 50 percent of the U.S. population. The corporate office quickly became a key contributor in its community, and in 1991 the Nashville Business Journal named SERVPRO the Small Business of the Year.

At the time of the relocation, the system consisted of 647 franchises. By 2000, the company sold its 1,000th franchise, then set a record of selling 100 franchises in a year in 2002 and was chosen by the Wall Street Journal out of 2,900 franchise brands as one of the 25 High-Performing Franchises.

SERVPRO of Norcross offers services to help local residents quickly recover and restore any damaged property caused by water or fire. For more information about SERVPRO of Norcross, please contact Crystal Leach at770-687-1742.



Founded in 1967, the SERVPRO franchise system is a national leader and provider of fire and water cleanup and restoration services and mold mitigation and remediation. SERVPRO's professional services network of more than 1,500 individually owned and operated franchises responds to property damage emergencies ranging from small individual disasters to multi-million dollar large-loss situations. Providing coverage in 48 states, the SERVPRO System has established relationships with major insurance companies and commercial clients, as well as individual homeowners. All SERVPRO franchises are independently owned and operated.