How's that workin' out for ya?

By
Real Estate Agent with Weichert, Realtors Hometown Real Estate

 January is a time when I like to reflect on the prior years victories and defeats. What's working and what's

not. I know many agents who are cutting back in advertising in print materials.  In my former market in

 Upstate New York, print advertising in local Real Estate magazines was still a viable media.  I

received many calls on my listings and captured buyers who had questions about other agents

 listings.  Not so much here in Indianapolis I am finding.  I am not sure if the print material is becoming 

irrelevant to buyers because there is less content of interest, or is it really dying because of the

 internet shoppers?  

 I find it hard to believe people still don't like to grab those little magazines and read them over a

hot latte, and circle interesting listings. 

I am throwing myself into social media this year and seeing how that works for me.  As with most things,

you get back what you put in.

So my question to you is:  what are you going to continue to do in your business and what have you

decided is not worth it?

 

Comments (8)

Gina Chirico
Lattimer Realty - Fairfield, NJ
Real Estate Agent - Essex County, New Jersey

My office cut back big time in print advertising and has put almost of their money into internet marketing.  I think there are still some people who like to look in the newspaper on Sundays for open houses but I think the majority are searching on the internet and you need to be where they are searching.  For someone like me, who does everything online (even my grocery shopping), I put 100% effort and time into internet marketing, social media, etc.  I found postcard mailings not effective at all.

Jan 11, 2010 09:11 AM
Ted Tyndall
Davidson Realty Inc. - Saint Augustine, FL
I will help You find the Home YOU want to Buy

Beth, we are doing a little of everything. We have a development we farm that has about 700 residents. We mail, advertise in their magazine, and do neighborhood Open Houses.

We also have four websites to drive traffic.

Then, Social Media, is primary for all of it.

Jan 11, 2010 09:13 AM
Jane Cross
Homes By Cross serving Charlotte NC Real Estate Needs - Charlotte, NC

We have firmly decided against print advertising and opted for full Internet marketing...as strong as we can push it. The capture 800 #s used to work fantastic on our print ads, but as time went on, we would come across more leads than not, that were already working with an agent or were not qualifed. That may make me sound naive, but yes, the right questions were employed, plus, the traffic, leads and exposure that we get on the Internet come from a demographic that we aim for. Internet savvy:)

One we will not stop doing, is our monthly newsletter-not emailed-real mail.

Jan 11, 2010 09:14 AM
Yvette Gardner
Keller Williams Realty, Spartanburg, SC - Spartanburg, SC

Welcome to Active Rain and congratulations on your first post.  It looks like you're off to a great start.  We hope you enjoy A/R as much as we do.  There are many opportunities to share your knowledge and learn from others. Take care, Yvette & Dennis

Jan 15, 2010 12:13 PM
Steve and Jan Bachman
RE/MAX Gateway, Reston, Herndon, Ashburn, Sterling, Fairfax - Herndon, VA
Realtors - Northern Virginia

Welcome to Active Rain Beth. Congratulations on joining the game here. This year is social media central for us and this place is one of those efforts.

We joined AR primarily to use the outside blog feature combined with Localism. These two have helped us get better page placement on Google searches within subdivisions. They’re worth checking out.

A side benefit of AR is the ability to learn from other agent’s social media creativity and make friends for future referrals. One good way to learn to use AR fast, is to read the posts of the AR staff and the “Ambassadors”. Good stuff there.

Peace, and Success in the New Year,

Jan 15, 2010 11:55 PM
The Trumm Team Omaha Homes for Sale, Real Estate
Keller Williams Greater Omaha - Omaha, NE

Welcome to ActiveRain!

If you would like a few tips on getting the most out of ActiveRain, simply follow these steps:

1. At the very bottom of this comment click "Omaha Real Estate & Omaha Homes for Sale - The Trumm Team (Keller Williams Real Estate)" which will take you to my profile.

2. Click My Blog

3. On the right hand side click the Tags dropdown menu and select "Welcome to Active Rain"

This will take you to my blog on how to get the most out of ActiveRain.

If you ever have any questions, just let me know.

Troy Trumm, Trumm Team - 402-943-9494, Omaha NE

Omaha Homes For Sale

Omaha Real Estate

 

Jan 17, 2010 12:37 AM
Not a real person
San Diego, CA

I noticed you say that you moved from New York to Indiana. Have you given print media time to work for your there in Indiana? Like everything else in life, success won't come overnight.

Feb 02, 2010 04:32 PM
Letitia Stevenson
BHHS Fox & Roach | www.DelawareValleyRE.com - Greenville, DE
Listing Agent DE/PA/MD, Digital Marketer & Coach

Beth, Welcome to Active Rain! Active Rain is a great place to share your knowledge, expertise and thoughts, as well as network and learn so much from the vast pool of talent already onboard.

Welcome Aboard and Much Success in 2010!

Feb 26, 2010 09:14 AM