January is a time when I like to reflect on the prior years victories and defeats. What's working and what's
not. I know many agents who are cutting back in advertising in print materials. In my former market in
Upstate New York, print advertising in local Real Estate magazines was still a viable media. I
received many calls on my listings and captured buyers who had questions about other agents
listings. Not so much here in Indianapolis I am finding. I am not sure if the print material is becoming
irrelevant to buyers because there is less content of interest, or is it really dying because of the
internet shoppers?
I find it hard to believe people still don't like to grab those little magazines and read them over a
hot latte, and circle interesting listings.
I am throwing myself into social media this year and seeing how that works for me. As with most things,
you get back what you put in.
So my question to you is: what are you going to continue to do in your business and what have you
decided is not worth it?
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