I Used to Love My Website...

By
Home Stager with http://atlantahomestaging.net

Four years ago, I loved my website to pieces. I actually thought that I had the best darn website out there. I loved the color. I loved the layout. Oh heck, there wasn't much about it that I didn't like. However, that was four years ago.

The truth of the matter is that my website became a bit of a pain. Whenever I wanted to make a change, I had to put a request in to my webmaster. And while I like her (and still do), I knew I needed a better alternative.

While surfing around, it became evident that a) I could spend bookoo bucks b) I could pick a theme with pre-loaded photos (this cookie-cutter approach wasn't going to work for me. If my goal is to spearate myself from the other stagers, then it needed to represent ME and ONLY ME) and c) I could spend bookoo bucks (yes, I know. I repeated myself).

The solution was to build one for myself. I knew Michelle Minch (a very well respected home stager in Los Angeles) had recently built hers and so I called her up. 

Here's what my new website looks like. You can click on the picture and be taken directly to the site in a new window.

 

Atlanta Home Staging Website

 

 

When we finished, I couldn't help but think that we could be doing this for other home stagers. I remember that conversation vividly.

Why not give home stagers, everywhere, the same opportunity we just provided ourselves?

 

  • Why not give them the opportunity to have an SEO optimized website which will help get them found in Google.
  • Provide a non-cookie-cutter approach so that they can be assured that their website won't look like others
  • Make it easy for them to change their own content
  • Make them beautiful and eye-catching
  • Make them affordable

 

Michelle agreed. We knew we could assist home stagers everywhere with all of the above and more.

We worked feverishly on finding anything and everything we could on SEO, on WordPress, on designs and spent months doing it. And now with those busy months behind us, we are ready to launch our company called Easy Designer Websites.

As a sponsor of the RESA Convention, being held in Vegas on January 24th - 26th, we'll have a booth. If you're planning on attending, please be sure to stop by.

Feel free to visit our website store any time at Easy Designer Websites - Website Store.

Kathy

 

Posted by

Home Staging Atlanta - Kathy Nielsen - 678 522 8392

 TOP 10 Professional Stager of the Year in the

United States 2013  - RESA


This Atlanta home stager understands what it takes to separate your home or listing from the others on the market. Armed with a massive inventory, we can add the furniture and accessories befitting the style of the home as well as the demographics of the buyer. We also provide our after pictures at no additional charge. 

 

Atlanta Georgia Home Stager Kathy Nielsen

 

Our Atlanta home staging services have helped hundreds of sellers secure a contract quickly. Visit our website at http://atlantahomestaging.net to see first-hand the solutions for selling your home, listing or flipped property. Contact us today to schedule your appointment by emailing Kathy at Kathy@HomeStagingAtlanta.com or by calling 678 522 8392. We've got the furniture and accessories your home needs!

 

 

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Rainmaker
551,712
Lynda Eisenmann
Preferred Home Brokers - Brea, CA
Broker-Owner,CRS,CDPE,GRI,SRES, Brea,CA, Orange Co

Hi Kathy,

Beautifully done, I cruised on over to take a look. Good luck on your new venture, looks like an exciting one.

Jan 11, 2010 12:21 PM #1
Rainmaker
455,517
John Mulkey
TheHousingGuru.com - Waleska, GA
Housing Guru

Kathy - Great look. Of course I'd expect nothing less. So now you have more adventures to share. The best to you in 2010.

Jan 11, 2010 12:23 PM #2
Rainmaker
529,000
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Kathy,  Congratulations.  The website looks great.  Good luck with the new company.

Jan 11, 2010 12:35 PM #3
Rainmaker
325,097
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Pasadena, CA

Kathy: I just checked and your Easy Designer website we tweaked yesterday is on the first page of Google today! Its amazing what the right tweaks will to do get your website found. Congratulations!

Jan 11, 2010 12:58 PM #4
Rainmaker
155,339
Connie Tebyani
Platinum Home Staging, Inc. : RESA-Pro - Calabasas, CA
Platinum Home Staging, Los Angeles and Ventura County

Congrats on the new site! I'm in the process of overhauling mine as well to the same WP format. My concern is that I have pretty good SEO in my area & worried I might lose that if I transfer everything over - guess I just need to do it!

Jan 11, 2010 01:10 PM #5
Rainer
66,883
Marianne Sweet
Home Sweet Home Staging - Rochester Hills, MI
Home Sweet Home Staging, LLC Rochester Hills, MI

Cool!  Good luck!

I created and run my own website, as well as the website for my subdivision.  I have chewed on the idea of offering those services to others also, but decided that I wear enough hats right now.  Besides, I don't think my website skills are GREAT, but merely adequate. 

PS.  I also sell Avon products ... anyone want to order??  LOL!

Jan 11, 2010 10:44 PM #6
Rainmaker
489,750
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Thanks everyone!

One of my favorite features on this site is the lightbox portfolio.  It's a great way to display your photos.

Kathy

Jan 11, 2010 11:08 PM #7
Rainer
58,491
Chrissie Sutherland
Ready Set Stage - Greensboro, NC

Wow, congratulations!!  Your website is gorgeous and what a great side business for you and Michelle.  I spent months surfing the web looking for a website that was specific to designers and couldn't find one.  You should do VERY well with this.  You did a fantastic job.  Lots of luck to both of you. 

Jan 11, 2010 11:09 PM #8
Rainmaker
305,616
Karen Otto
Home Star Staging - Plano, TX
Plano Home Staging, Dallas Home Staging, www.homes

A great resource for the industry and no doubt with both you and Michelle in on the process it's a quality product!  Looking forward to meeting you Kathy even though I feel I already know you!

Jan 11, 2010 11:34 PM #9
Rainmaker
173,214
Cynthia Bartch
Home Stager/Property Stylist & more! Granville, Ohio - Granville, OH
Redesigned Spaces; All Round Nice Gal

Hi Kathy, Wow!!! I know that a lot of time went into your new business to help with website solutions. Your FAQ page was so easy to understand and concise. Congrats on the new business Kathy!

Jan 11, 2010 11:43 PM #10
Rainmaker
489,750
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Chrissie - Thank you for your very kind words.  I too had spent months surfing the Internet for a website that was specific to designers. I then went searching for websites for home stagers. And, no.  I didn't find a thing. It's one of the very reasons why we created Easy Designer Websites. Now, home stagers, interior designers and decorators (or anyone wanting an attractive website) can have one.,

Thanks, Karen. A quality product is exactly what we were after.  Can't wait to meet you!

Cynthia - Yes. We spent LOTS of time (and I loved every minute of it) to ensure we created the website solutions that would work well for our industry. We're super excited. Glad the FAQ page was easy to understand and concise.

Kathy,

Jan 11, 2010 11:51 PM #11
Rainer
20,103
unknown person
Toronto, ON

Excellent site- very clean and easy flow

Jan 12, 2010 01:56 AM #12
Rainer
253,584
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

GREAT idea...best of luck with this new offering.  I did click over and LOVE the looks!!

Jan 12, 2010 02:08 AM #14
Rainer
43,212
Nancy Maurer
Whitehall Interiors & Home Staging LLC - Sparta, NJ
Home Stager - Serving No. NJ

Kathy -- Your post really hit home for me because I'm frustrated with having to go through my webmaster every time I want to make even the simpliest change to my website.  I have a lot of photos to add and other things to my site and have been steeling myself for the bill that will come with these additions.  I'll be in Las Vegas, so I think I'll stop and talk with you and Michelle before I move forward with any changes to my current site.  Looking forward to meeting you both!

Jan 12, 2010 05:27 AM #15
Rainmaker
139,134
Ryan Dressel
Stage Right Design, Inc. - Roseville, CA
Sacramento Home Staging

Thanks for the post Kathy!!  I love it!!

Jan 12, 2010 02:38 PM #16
Rainmaker
489,750
Kathy Nielsen
http://atlantahomestaging.net - Marietta, GA
Atlanta Georgia Home Stager

Thanks, James.

Hi, Kimberley - Definitely keep us in mind. The benefits are endless. Regarding the tech support being here in the States - what this means is that they are not outsourced overseas. And to answer your question more specifically; no, it won't be a problem creating a website for those in Canada.

Kathy - Thanks.  Glad you clicked over to the site.

Nancy - I too was frustrated with not having access to make changes/add or delete photos, etc... Adding photos is a really simple tasks using one of our designs. We look forward to speaking with you at the convention.

Thanks, Ryan.

Kathy

Jan 12, 2010 11:26 PM #17
Rainmaker
268,276
John Thomas
E3 Green HOMES - Boulder, CO
EcoBroker, MSEE, MBA

Wow, congratulations Kathy, very impressive. I think one of the signs of the ability to thrive in this crazy economy is the ability to monetize some of the processes in our primary business. Looks like you are well on your way.

Jan 18, 2010 12:04 PM #18
Rainmaker
272,575
Ross Quintana
Real E Smarter - Spokane, WA
Real E Smarter Real Estate Coach - 509-362-1966

Hey Kathy, I checked out your website. Here is my feedback. i like the changing pictures on the front page, the most clicked button will probably be the easy button as it is prominent, but it went to a blog post. I would change that to the gallery button because the number one thing people will want to see is your gallery. The gallery pics seemed nice, but I think thumbnails are not the way to go, bigger pictures and side by sides so users don't have to click the before and the after. Homestagers websites are critical because how they are presented and feel wil determine at least half of whether the client will hire you or not. Overall pretty good, but I would make some placement and user experience items a little more user friendly and visual.

Jan 29, 2010 05:15 AM #19
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Kathy Nielsen

Atlanta Georgia Home Stager
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