01/01/10-01/09/10- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies
- Clear Hyperlinks Increase Conversions
A blog post from Todd Follansbee on how not to confuse your visitors with hyperlinks and how to make sure sure your hyperlinks are getting the most mileage. Take his hyperlink text quiz and make sure to check out the tips under "Make Text Hyperlinks Do More". The first one is discusses "Call to Action".
"Call to Action" are my three favorite words in marketing. Good marketing does nothing for sales without a clear call to action.
Tweetpsych is a Twitter application created by Dan Zarella. Tweet Psych provides Twitter psychological profiling for both users and lists. Each factor is represented in a bar graph as a percentage over/under the median of Twitter users with a description listed in the results section under the bar graph.
I learned that most of my tweeting is about work and I tweet the least about media.
Tweet Psych used in tandem with Twittergrader's tweet cloud really lends a clear perspective to your tweeting efforts and could keep you in check and on track.
The 2010 Social Media Marketing Ecosystem
A blog post from Dave Fleet on Social Media Today of the vast ecosystem of social media marketing and what to look ahead to in 2010.
As you start to read it you may want to shy away because of the intricacies in detail (even in the diagrams) and the layers of marketing butplug through. What I would like you to take note of is the first chart which lists the type of media and then the elements mentioned under the "ideal corporate social media system".
Note that the diagram has a corporate website and social media hub as the center of all other Internet marketing activities: Facebook,Twitter, YouTube.
I recommend that you map out your own current social media initiatives and see if they put your corporate website and social media hub at the center. You can use a simple pen and paper or a mind mapping software to help in this task.
Are all of your activities on social media marketing venues directed toward your corporate website and social media hub or do they not have a clear path home and a call to action?
If there's no clear direction home, time to get to work and work on creating an effective social media marketing strategy.
- High Performance Analytics
The website also discusses Video Analytics, social analytics, and CRM analytics. I would bookmark, print, highlight and use this post when planning your analytics and looking at factors that you should be measuring and the tools that can help you with those measurements.
It will be very clear after reading this article that measurement should be part and parcel of all of your marketing endeavors.
Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate professionals. Real estate marketing services include:
- Blogging- See my Blogging Tune-Up Website for Details
- Social Networking
- Niche Marketing
- Marketing Strategy
- Branding- See my Branding Sanity Website for Details
- Offline Marketing
- Online Marketing
- Special Events Promotion and Marketing
- Holiday Marketing
- Marketing Campaigns
- Email Marketing (Content and Design)
- Reputation Management
If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-203-5231 or email email@example.com.