01/01/10-01/09/10- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision

01/01/10-01/09/10- Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

 
 
  • Clear Hyperlinks Increase Conversions
A blog post from Todd Follansbee on how not to confuse your visitors with hyperlinks and how to make sure sure your hyperlinks are getting the most mileage.  Take his hyperlink text quiz and make sure to check out the tips under "Make Text Hyperlinks Do More". The first one is discusses "Call to Action". 

"Call to Action" are my three favorite words in marketing. Good marketing does nothing for sales without a clear call to action.
 
  • Tweetpsych
 
Tweetpsych is a Twitter application created by Dan Zarella.  Tweet Psych provides Twitter psychological profiling for both users and lists.  Each factor is represented in a bar graph as a percentage over/under the median of Twitter users with a description listed in the results section under the bar graph. 

I learned that most of my tweeting is about work and I tweet the least about media. 

Tweet Psych used in tandem with Twittergrader's tweet cloud really lends a clear perspective to your tweeting efforts and could keep you in check and on track.



  •   The 2010 Social Media Marketing Ecosystem

         

 A blog post from Dave Fleet on Social Media Today of the vast ecosystem of social media marketing and what to look ahead to in 2010.

 As you start to read it you may want to shy away because of the intricacies in detail (even in the diagrams) and the layers of marketing butplug through.  What I would like you to take note of is the first chart which lists the type of media and then the elements mentioned under the "ideal corporate social media system".

Note that the diagram has a corporate website and social media hub as the center of all other Internet marketing activities:  Facebook,Twitter, YouTube.

I recommend that you map out your own current social media initiatives and see if they put your corporate website and social media hub at the center.  You can use a simple pen and paper or a mind mapping software to help in this task.

Are all of your activities on social media marketing venues directed toward your corporate website and social media hub or do they not have a clear path home and a call to action?

If there's no clear direction home, time to get to work and work on creating an effective social media marketing strategy.

 

  • High Performance Analytics
       
A Feature article from the February 2010 edition of Website Magazine.  This article is well worth the read as it emphasizes the importance of analytics in your online marketing activities.  The author discusses KPI (Key Performance Indicators) that include Visitors per Conversion, Lead or Order, Cost per Lead, and Stickiness.  It also gives four key tools for measuring website speed and load times.

The website also discusses Video Analytics, social analytics, and CRM analytics.  I would bookmark, print, highlight and use this post when planning your analytics and looking at factors that you should be measuring and the tools that can help you with those measurements.

It will be very clear after reading this article that measurement should be part and parcel of all of your marketing endeavors.

Real Skillz is grateful to have such loyal subscribers, readers, friends, followers and fans.  For more practical tips and how subscribe to the Real to'sSkillz Real Estate Marketing Newsletter.

Get to know me on Facebook as a friend and if you like what you're reading then please do me the honor of becoming a fan.


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Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate professionals.  Real estate marketing services include:

 

  • Blogging- See my Blogging Tune-Up Website for Details
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management

 

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-203-5231 or email rebecca@realestateskillz.com.

 

 

 

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Show All Comments
Rainmaker
63,367
Guy Moreau
ReMax Marathon Vacation Real Estate - Marathon, FL
Florida Keys Real Estate - Duck Key, Key Colony Be

Thank you for the insite Rebecca.  As it is my goal also to provide good information for my friends and clients. I want it to be short, concise, and very informative!

Best Regards,

Guy Moreau

Jan 12, 2010 12:42 PM #1
Rainer
232,345
Sara Woolford & Steve Golson, ALHS
iTexas Realty Co. - San Antonio, TX

Hi Rebecca-

You seem to always have the information that I need.  I am one happy subscriber!

--Sara in San Antonio

Jan 12, 2010 01:14 PM #2
Rainer
75,709
Joel Prince
The Principle Group, Inc - Hixson, TN
Hixson/Soddy Real Estate Broker

Those are some great resources Rebbecca.  Thanks for the post.

Jan 12, 2010 01:17 PM #3
Rainmaker
529,985
Gary Coles (International Referrals)
Venture Realty International - Las Vegas, NV
Latin America Real Estate

Hi Rebecca,  Thank you for another helpful post.  I read and enjoy all of them, but am often to busy to comment,  I'll try to say hi more often.

Jan 12, 2010 03:41 PM #4
Rainmaker
534,844
Liz Moras Migic
Chilliwack, BC
Chilliwack, British Columbia - Realtor

rebecca your posts are always so chock full of such helpful info - thank you!

Jan 12, 2010 03:51 PM #5
Rainmaker
942,398
Kay Van Kampen
RE/MAX Broker, RE/MAX - Springfield, MO
Realtor®, Springfield Mo Real Estate

Thanks Rebecca, these are some great links.  I'm bookmarking to check them out.

Jan 12, 2010 10:43 PM #6
Rainer
173,714
Mary Jo Quay
EXP Realty - Minneapolis, MN
I Move You Home

Really good direction in developing corporate online presence.  What I like about your blogs is that you try to show in simple terms where we need to be going. 

Jan 14, 2010 12:31 AM #7
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Guy- Exactly though I will tell you as a woman I do want the details too:) 

Sara- So good to hear. I am always grateful for your subscribership.  Thank you.

Jan 14, 2010 12:33 AM #8
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Joel- Your welcome thanks for reading.

Gary- Thanks for letting me know.  No worries comment when you can.

Liz- Thank you my friend...glad to be of help.

Jan 14, 2010 12:35 AM #9
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Kay- Awesome:)

Mary Jo- I have found that is the best way to be. 

Jan 14, 2010 12:36 AM #10
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Rainmaker
176,539

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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