I just posted the following as a comment on a post regarding social media and the waves of the newest and greatest ways of connecting and how overwhelming they all are. . . I loved my own comment so much I turned it into a post. Oh well, tell me if you agree:
I think that social media is great because it allows you to instantly communicate with so many people. The problem is that if you are just another junk email or request to become a fan of ____ then you are definitely wasting your time.
I believe that you need to identify real targets for your marketing. I believe that the most effective way to do this is to develop relationships with the people that you need to know, the people who can refer you business.
If I were a Realtor part of my marketing plan would be to develop a referral relationship with a few loan officers and collections managers at the best banks in town, a divorce attorney, an estate planning attorney, a bankruptcy trustee and an up and coming general civil attorney. All of these professionals regularly have referrals for Realtors.
Web sites can assist you in figuring out who these people are. This is incredibly important. Just making a short list is a big step. Once you identify who your targets are you can search for them through social media and find out what they are like, what you have in common, what events they attend and who you know in common so that you can be introduced to them as the Best Realtor in (your City or Town). Once you develop friendships with the people you need to know, over time, you will yield multiple referrals every year from the same sources. And guess what: When you later send them a quick marketing piece through whatever social media, they will read it and say to themselves, :That (your name here) is so clever, I should give her a call. . . " instead of hitting the ignore button. . .
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