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Ever Fall In Love with Your Own Comment? Social Media

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Springfield MA Real Estate Lawyer Loves Post


I just posted the following as a comment on a post regarding social media and the waves of the newest and greatest ways of connecting and how overwhelming they all are. . . I loved my own comment so much I turned it into a post.  Oh well, tell me if you agree:

I think that social media is great because it allows you to instantly communicate with so many people. The problem is that if you are just another junk email or request to become a fan of ____ then you are definitely wasting your time.

I believe that you need to identify real targets for your marketing. I believe that the most effective way to do this is to develop relationships with the people that you need to know, the people who can refer you business.

If I were a Realtor part of my marketing plan would be to develop a referral relationship with a few loan officers and collections managers at the best banks in town, a divorce attorney, an estate planning attorney, a bankruptcy trustee and an up and coming general civil attorney. All of these professionals regularly have referrals for Realtors.

Web sites can assist you in figuring out who these people are. This is incredibly important. Just making a short list is a big step. Once you identify who your targets are you can search for them through social media and find out what they are like, what you have in common, what events they attend and who you know in common so that you can be introduced to them as the Best Realtor in (your City or Town). Once you develop friendships with the people you need to know, over time, you will yield multiple referrals every year from the same sources. And guess what: When you later send them a quick marketing piece through whatever social media, they will read it and say to themselves, :That (your name here) is so clever, I should give her a call. . . " instead of hitting the ignore button. . .

David Monsour
Keller Williams Keystone Realty - Gettysburg, PA
ABR - www.realty-insights.com

Love the image.  You are definitely on the right track those people will def. produce referrals.  Capturing them is the key.

Jan 12, 2010 01:39 PM
Vickie McCartney
Maverick Realty - Owensboro, KY
Broker, Real Estate Agent Owensboro KY

Hi Nyles~  Since I am a Realtor, I think your ideas are great!!  Thanks for sharing!

Jan 12, 2010 01:41 PM
Sara Woolford & Steve Golson, ALHS
iTexas Realty Co. - San Antonio, TX

Hi Nyles-

There are certainly agents who follow this. How about adding morticians to the list?  Just kidding, but I'd be exhausted by the quest to turn all of my business friendships into referral sources.  To each her/his own.

By the way, posts that I read often inspire me as well.  I think that's a great positive of AR.


Jan 12, 2010 01:42 PM
Nyles Courchesne
Peskin, Courchesne and Allen, P.C. - Springfield, MA
Massachusetts Real Estate Attorney

Thanks David:


It took me a long time to figure out how to really market my services in this industry.   Social media is helping me a great deal!

Jan 12, 2010 01:43 PM
Nyles Courchesne
Peskin, Courchesne and Allen, P.C. - Springfield, MA
Massachusetts Real Estate Attorney

Vickie: Glad that was helpful

Sara: I agree, turning all of my business contacts into referral sources would be difficult. That is the point. Social media allows you to identify the few people that you really ought to know and learn a lot about them. I would love to hear your marketing secrets (of the Sphinx)!

Jan 12, 2010 01:50 PM
Joel Prince
The Principle Group, Inc - Hixson, TN
Hixson/Soddy Real Estate Broker

Nyles -

Good advice.  And I am a firm believer, that some of the best posts start as comments.  Way to go.

Jan 12, 2010 01:57 PM
Jill Schmidt
Aurora, CO

Great picture.  Where do you find them?

Jan 13, 2010 05:59 AM
Jason Crouch
Austin Texas Homes, LLC - Austin, TX
Broker - Austin Texas Real Estate (512-796-7653)

Nyles - I can relate.  I have fallen in love with a few of my own posts and comments over the past couple of years.  Great photo!

Jan 13, 2010 02:42 PM
Dynamic Page Solutions
Dynamic Page Solutions - Mesa, AZ


I never would have thought about a divorce lawyer being a good person to connect with to receive real estate referrals but that is a great suggestion. The pic you chose is exceptional!

Jan 15, 2010 05:51 AM