Are You A Realtor® Who Blogs Or A Blogger Who Sells Real Estate On The Side?

Real Estate Agent with Redfin AB95346

Are you a Realtor® who blogs on the side?  Or have you turned into a blogger who manages to sell a house or two between writing posts?

When Bob Stewart asked this question, it turned into the underlying theme of yestreday's Rain Camp.  And I had to boink myself on the head and think about for a moment.

There's no doubt about it.  I spend a lot more time selling real estate than I do blogging, at least on most days.  But I did have to ask, is my blogger persona is starting to impinge on my Realtor® self?  And the answer, "No," did not just fall out of my brain!  I mean, I do go to Active Rain to read comments before I sign onto MRIS to check out new listings!

I've been to many seminars and conferences about real estate technology, including three Inman Real Estate Connects and a bunch of REBar Camps.  While I've learned great stuff all these places, I have to say that Rain Camp was the first of these to focus closely on how to create a better blogger persona - and use it to make us better and more productive Realtors. 

One of the major presenters was Ben Kinney, a top agent in Washington State with a firm grip on the technology that helps him sell a couple of hundred houses each year.  Ben totally gets how to use all types of social media to drive prospects to his web site.   Then he totally gets how to use all kinds of clever little apps to turn these clicks from an email address to a real person, and how to turn himself from the proprietor of a great web site into a human being - one who people will decide is the best choice as the agent to represent them in their next move.

If there is a Rain Camp coming to a city near you, you're lucky!  It's a very different experience that REBar Camp.  Not that REBar isn't terrific.  I just really, really liked Rain Camp.

  • There was a single presentation in a single place throughout the day.  You didn't have competing presentations, so you didn't have to choose among which sessions you get to miss!  
  • The presenters at REBar Camp are not screened, and I've found the quality of the presentations to be really hit or miss.  The Rain Camp was a full day of very useful, well presented information.  It was very high quality stuff.
  • My favorite RainGods were all there, Bob Stewart, Jon Washburn and Brad Andersohn.  And hanging out with these guys is totally fun!
  • There were tons of blog buddies who I got to meet in person - also great fun.
  • I came away from Rain Camp knowing a lot more than I did when I walked in the door in the morning.  I even now get the basics of the SEO stuff, which has always made my eyes glaze over.
  • The after party was really, really fun!
  • It's cheap - at least it can be.  For starving agents, you can sign up for a totally minimal amount of money - it's up to you.

When I checked the list, I saw that there is a Rain Camp scheduled for Washington, DC in May.  I immediately issued invitations to blog buddies to check out my pull-out couch or bring sleeping bags - of course, if there are pet allergies, all bets are off.  The Willie the Labradoodle is hypo-allergenic.  The cats are not.

But seriously, it was worth a trip from Washington to New York. 

It was worth a whole lot more than that!

Thanks again to Jon and Bob and Brad!



Re-Blogged 1 time:

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  1. Harry F. D'Elia III 01/14/2010 10:57 AM
Real Estate Best Practices
Club Chaos
Addicted to Active Rain
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Coleen DeGroff
Coldwell Banker M.M. Parrish Realtors - Gainesville, FL
Haile Plantation Real Estate - Gainesville FL

Pat - Thanks for sharing this! I seem to fluctuate between being a blogger who sells real estate and a realtor who blogs.....being a blogger who sells real estate when I'm tilling the soil and planting the seeds; then switching over to a realtor who blogs when the seeds take root and need to be harvested.


I don't see a way to be one or the other.  There is a time to sow, and a time to reap....and blogging plays a HUGE part during sowing, and LESS of a part in my business when I'm reaping.


Until I find a way to clone myself, that is....


I'd LOVE to get to a Florida RainCamp....sounds like it's well worth it.

Jan 14, 2010 12:48 PM #152
Sharon Alters
Coldwell Banker Vanguard Realty - 904-673-2308 - Fleming Island, FL
Realtor - Homes for Sale Fleming Island FL

Great question. I am definitely a Realtor first - my blogging doesn't bring in enough $$ yet to qualify me as a blogger who sells on the side. I totally, totally think Rita has the best of all possible jobs!

Jan 14, 2010 01:00 PM #153
Wayne B. Pruner
Oregon First - Tigard, OR
Tigard Oregon Homes for Sale, Realtor, GRI

I wonder how much property people actually sell when they blog all the time. I can only blog when I am not busy.

Jan 14, 2010 01:04 PM #154
Carly Gonzalez
eXp Realty - Austin, TX
Carstin Team

I'm just getting started on blogging, so I'm a Realtor first! 

Jan 14, 2010 02:30 PM #155
Jenny Durling
L.A. Property Solutions - Los Angeles, CA
For Los Angeles real estate help 213-215-4758

Definitely an agent who blogs, but doesn't blog enough.  Now i really wish I'd gone to Rain Camp in Seattle- it's not THAT far from L.A. Certainly closer than D.C. would be!

Jan 14, 2010 04:13 PM #156
Matthew Patrick
Bailey Properties Inc. - Scotts Valley, CA

Matthew Patrick

As a newer Activerainer, I can really see how blogging really gets you to know your town and surrounding areas.  Even if have lived there all your life, there are still some places that you may have never known existed until you started to research your own backyard.

Jan 14, 2010 06:49 PM #157
MichelleCherie Carr Crowe Just Call...408-252-8900
Get Results Team...Just Call (408) 252-8900! . DRE #00901962 . Licensed to Sell since 1985 . Altas Realty - San Jose, CA
Family Helping Families Buy & Sell Homes 40+ Years

Realtor first; ActiveRain blogger 2nd. But when I'm on a story I'm passionate about, I'm blogging (it probably helps I was a freelance writer for years first).

Jan 14, 2010 07:18 PM #158
Caroline Gosselin
Prominent Properties Sotheby's International Realty - Short Hills, NJ

Very good question! I remember Ben Kinney making that point at the conference. It is so easy to get caught up in the blogging world which is full of information, tips and camaraderie .. but we have to keep our eye on the ball - which is helping clients buy and sell real estate!


Jan 14, 2010 09:54 PM #159
Karen Pannell
Real Living / Home Realty - Owensboro, KY
Owensboro KY Real Estate -270-903-2167 Homes, Cond

I am a REALTOR who blogs - still learning!  Hope to make it to a rain camp soon!


Jan 15, 2010 01:53 AM #160
Jeff Belonger
Social Media - Infinity Home Mortgage Company, Inc - Cherry Hill, NJ
The FHA Expert - FHA Loans - FHA mortgages - USDA loans - VA Loans

Pat... late to the party as ussual.... but it was great to see you again. Maybe in DC next...

Active RainCamp 2010 - the power of networking and friendships

jeff belonger

Jan 15, 2010 06:32 AM #161
Vivian Gilbert
Home Staging by Vivian LLC - Potomac, MD

It was great to meet you. A fellow Washintonian in NYC. You are a great blogger and real estate agent. Great ton see you found a balance.

Jan 15, 2010 01:04 PM #162
Lee & Pamela St. Peter
Berkshire Hathaway HomeServices YSU Realty: (919) 645-2522 - Raleigh, NC
Making Connections to Success in Real Estate

Wow Pat, this looks like a topic that got a lot of bloggers attention!  Someone had asked this same question at our barcamp last November.  I think that the two are running hand in hand these days.  Blogging and Real Estate - go together like...  Glad to hear your experience at Rain Camp was a success.  We're looking forward to one here in the Triangle maybe...

Jan 16, 2010 11:14 PM #163
Katerina Gasset
Get It Done For Me Virtual Services - Wellington, FL
Get It Done For Me Virtual Services

WOW I came back to see all these comments! What a turnout! 

Jan 17, 2010 01:41 PM #164
Tracy Santrock
Fonville Morisey/Santrock Realty Group, Inc. - Cary, NC
Raleigh - Cary Realtor/Broker In Charge

Pat- It was great meeting you in New York and a great job on your post!  I am so energized by Raincamp and Inman! It's just amazing!  I met w/clients today and they were incredibly impressed by the "crowd" at Inman!  Take care and keep up the good work!

Jan 19, 2010 11:54 AM #165
Dana Devine
Charles Rutenberg Realty - Apollo Beach, FL

how find a schedule of cities

Jan 26, 2010 12:19 PM #166
Beverly of Bev & Bob Meaux
Keller Williams Suburban Realty - West Orange, NJ
Where Buying & Selling Works

Thank goodness I'm a realtor who blogs, but there was a time last year for a few weeks when I thought I was a blogger who imagined sellng real estate.

Jan 28, 2010 08:43 AM #167
Barbara Jenness
Barbara B. Jenness, P.A. - St. Augustine, FL - Saint Augustine, FL
St. Augustine FL Real Estate

Pat, Great question and sounds like a great experience, too. I am a REALTOR who blogs, but I do check ActiveRain frequently to learn things.  ActiveRain has taught me so much!

Feb 04, 2010 10:37 PM #168
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Pat - thanks to Debe Maxwell, CRS and her post for the Boast-A-Post challenge hosted by Richie Alan Naggar we were able to see your words once again --- you know, it's okay to visit ActiveRain every once in a while.  

Mar 01, 2020 01:28 PM #169
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Well Pat it has been ages since we last connected and I still love classical music 24/7  in between selling real estate! It calms the monsters:) we miss you on the platform and so glad Debe Maxwell, CRS  brought this post back to the forefront, Endre

Mar 01, 2020 02:49 PM #170
Steffy Hristova
HomeSmart Elite Group Tempe AZ Tel: 480-966-9353 - Tempe, AZ
Tempe AZ Realtor - Your Home Close to Your Work!

Hi Pat, I don't remember seeing this post, I came to read it now from Debe Maxwell, CRS post. So true today, too.

Mar 05, 2020 06:46 PM #171
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