Spring is coming!!! Get ready for open house! There has always been an ongoing discussion among realtors about the good of doing open houses, at least here in southwest Missouri.
The first thing to do in preparing for an open house is decide the big WHY!!!
The first and most obvious reason is to SELL the house. If this is the main reason in your mind for doing an open house then you will probably be in the group against open houses.
Another reason often given for doing an open house is 'Because the seller wants me to'. Again, not a good reason.
If the home is located in an area that is hard to find or out in the country, there will not be a lot of traffic through the house. The agent will have spent a lot of time getting ready and the seller will have been inconvenienced.
The answer to this is to have an open house in the same price range located in another area. At the open house have several listings available in the same price range for potential buyers to view. Explain to your sellers that you are having 3 or 4 or 5 houses open that day!!
I have found especially in the spring a lot of POTENTIAL SELLERS are at open houses trying to:
1. See if they can afford what they want in a new home before they sell their current home
2. Do their own market analysis to decide how much their current home will bring.
So there are obviously 3 good reasons to have an open house:
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Sell the house that day.
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Pick up prospective buyers for other houses.
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Pick up new listings.
New agents sometimes miss the listing opportunities because they are concentrating or have tunnel vision focusing on buyers.
In a high traffic area it is often good for agents to work in pairs, especially if the house is not vacant. That way it is easier to talk to each person and to keep a better eye on the seller's possession.
HAVE A GREAT SPRING AND GET READY FOR THOSE OPEN HOUSES!!!
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