Retail/Shopping Trends in Orange County

By
Services for Real Estate Pros with Welcome Express, Inc.

Orange County Advertising is more important than ever to today's business owners in what is considered a "down market".

A study commissioned by IBM found the following U.S. Consumer Trends based on 4000k phone interviews:

· 72% of respondents have made "significant spending cuts" due to economy.  Hardest hit are those earning less than $45,000, but 59% of those earning greater than $100,000 have also cut back.  

· Steps taken to change: 49% shop at more stores to get best deal, 35% switched grocery stores.  

· "It used to be much more about price & want, now it's all about value & need.  This is a much more sophisticated approach to shopping," says IBM Institute for Business Value.

· Shopping for clothes is major area of cutback:  38% say they're buying less clothing & 20% say they're buying cheaper brands.   People are also more open to online coupons sent to their mobile devices to save money.

(Source for the above:  OC Register, 9/25/09)

How can you, the Orange County Business Owner, use this information to better utilize your advertising dollar?

 

 

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