Do you stage your listings to sell?

Real Estate Agent with RE/MAX by the Lake

During my first year in Real Estate I put most of my marketing efforts into getting listings.  I loved working with sellers. I loved the challenge of finding new ways to help my sellers understand the process. I am also an Accredited Staging Professional with Staged Homes and I loved helping my sellers show the home as the best it could be.

Then we got into a down market and sellers were for the most part financially strapped. The idea of staging was just plain scary to them. They saw dollar signs and worried that because they had little to no equity in their homes they could not afford to do anything else.  They did not understand staging.

This year I have a new resolution to help more sellers through this new Real Estate Market.  My goal is to teach my sellers that staging a home is not a $5,000 event. It can be free and it can be easy. I am changing my marketing plan to show them how. I write a column monthly for my newsletter that is called staging for life. It provides fresh ideas each month about how to live by the staging rules in everyday life and avoid the rush when life changes and selling becomes a part of the plan.

Most Realtors stage their listings. They just don't call it that. With over 80% of our buyers finding the home that they buy on the internet first it is now more important than ever to stage a home. Again it can be free and it can be easy. It makes the difference sometimes in a prospective buyer looking at your listing or passing it by. We all know that sellers are happy when we can get traffic in the door.

Won't you make it your resolution too this year to do more for the sellers and show them the free and easy ways they can stage to sell? If you don't do it now practice ways to show your sellers the importance of this. Find your own nice ways to train them to rid the place of odor, move the clutter, clean up the yard or whatever is needed. If you avoid the subject your listings will suffer and stay on the market longer.

Together we can raise the bar for how a home should look when it is listed. How do you feel about this? Can we all do better?

Posted by

Brenda and Willie Gonzalez

RE/MAX Prestige Properties

"When Buying or Selling in Lake Havasu City, Arizona Put the Power of The G Force to Work for You"

928-505-5478 Direct

888-501-5478 Toll Free


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Edward & Celia Maddox
The Celtic Connection Realty - Queen Creek, AZ

Thanks for the article. We learn a lot of new information from Active Rain Blogs. Best Regards,

Jan 14, 2010 12:32 AM #1
Carra Riley & Declan Kenyon
Brokers Guild Cherry Creek Ltd - Westminster, CO
Helping people Transition at all ages!


I know first hand that your work to help a seller DOES get a home SOLD.  Not only did you sell one of my clients investment properties you sold one of my investment properties in Lake Havasu City, Arizona with the help of your staging skills!  It sounds like a great idea to subscribe to your blog to get the "Staging for life" tips! Thanks Brenda!

This post to be featured in Cosmic Cow Pie.

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Jan 14, 2010 04:58 AM #2
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Brenda and Willie Gonzalez

The G Force of Havasu
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