During my first year in Real Estate I put most of my marketing efforts into getting listings. I loved working with sellers. I loved the challenge of finding new ways to help my sellers understand the process. I am also an Accredited Staging Professional with Staged Homes and I loved helping my sellers show the home as the best it could be.
Then we got into a down market and sellers were for the most part financially strapped. The idea of staging was just plain scary to them. They saw dollar signs and worried that because they had little to no equity in their homes they could not afford to do anything else. They did not understand staging.
This year I have a new resolution to help more sellers through this new Real Estate Market. My goal is to teach my sellers that staging a home is not a $5,000 event. It can be free and it can be easy. I am changing my marketing plan to show them how. I write a column monthly for my newsletter that is called staging for life. It provides fresh ideas each month about how to live by the staging rules in everyday life and avoid the rush when life changes and selling becomes a part of the plan.
Most Realtors stage their listings. They just don't call it that. With over 80% of our buyers finding the home that they buy on the internet first it is now more important than ever to stage a home. Again it can be free and it can be easy. It makes the difference sometimes in a prospective buyer looking at your listing or passing it by. We all know that sellers are happy when we can get traffic in the door.
Won't you make it your resolution too this year to do more for the sellers and show them the free and easy ways they can stage to sell? If you don't do it now practice ways to show your sellers the importance of this. Find your own nice ways to train them to rid the place of odor, move the clutter, clean up the yard or whatever is needed. If you avoid the subject your listings will suffer and stay on the market longer.
Together we can raise the bar for how a home should look when it is listed. How do you feel about this? Can we all do better?