Their driving you nuts but what can an individual real estate agent do to compete on the web for precious Internet visibility? Use a real estate technology wrapped around a one of a kind IDX solution that is algorithm smart. In a nutshell we are all about creating a HUGE fishing net that will draw more opportunities to our clients on the internet which is truly the wave of the future in real estate.
We are a bottom line company that addresses branding, name recognition and true quality lead generation....not the fancy, custom (and oh, so expensive) electronic brochures you guys get approached about constantly...and by the way, our basic site starts at the price of $0. Some of the best technology out there is free....WordPress, Craigslist, Google.....
We have something nailed down to a science and that is called longtail optimization. Truthfully this is how people search...very specific in detail as to what someone is in the market to buy. And buying is the relevant concept with longtail, specific searching correlates directly with serious intent...to buy. We have optimized our sites for hundreds of niche real estate keywords that are searched and do win traffic.
While other companies try to compete with competitive and hard to win key words...our real estate technology open thousands of new doors and creates opportunities for our clients to win on the web. We don't just win on keywords we win on thousands of pages of content. We actually have found a way to theme, categorize and optimize all MLS listings, (not just your listings) but the listings in an entire city if that's what you're interested in targeting.
The gate keepers (search engines) can actually see and value that content as opposed to the typical iframe IDX. If you are interested in learning more about what we can do for you with this technology please give me a call and we can discuss our IDX technology for real estate and possibly other opportunities for Internet visibility.