Five Tips to Create Emotional Value in Your Real Estate Blog Posts

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision
How do bloggers maintain loyal readership and gain new followers?  Most bloggers discover over time that the way to do this is to blog consistently and satisfy your readers by giving them what they want.  In business, this is information, given freely and regularly, about products and services.  Timely news, how to's, and real life real estate stories are all blog fan favorites, but they need to be intermingled with a special seasoning to make an impact.
 
That special seasoning is emotion.  PPC Advertising, online marketing, and sales all use emotional triggers because they are proven winners.  You can create emotional value in your blog posts to wow readers into referral sources and direct buyers of your real estate services.
 
 

Here are five tips to create emotional value in your real estate blog posts

 
 

Research-Mix up Your Blog with High Traffic Trending Topics

 
Check trending topics on Google and Twitter.  View a few of the blog posts and articles that are written based on these trending topics.  What triggers your emotions in these online works?  Record the phrases that stand out when you read them and draw an emotional response from you.  Keep these notes on hand when you write your blog posts and need to find way to draw a similar response.
 

Analyze-Craft a Great Headline

 
 
Provide a balance of good SEO strategy and emotional value in your blog posts at the onset by creating a headline that makes use of longtail keywords and hits an emotional trigger.  Use a copywriting tool for your headlines called the Emotional Marketing Value Headline Analyzer.  Use this tool to set your blog posts on target from the get go.  The headline analyzing tool helps bloggers makes sure their headlines will make the right impact for their readers.  This tool also helps you stay on track with the theme of your blog posts by sorting it into one of three categories: spiritual, empathetic, or spiritual which will help you make sure you are on track with the theme of your blog posts.
  

Create- Write First. Edit Second

 
Allow the words that come to your mind to flow freely without thought to spelling, grammar or allowing your inner self criticizing writing demon to stop you in your tracks.  Limit your distractions from IM and Email by using the WriteRoom application for Google Docs.
 
When you are done writing the words exactly as they come to mind without any censoring then you can go back and edit your blog posts.  If you edit as you write you are, without a doubt, editing the emotional potential of your posts before it has the chance to hit your computer screen.
 
 

Enhance-

Add Graphics that Invoke Emotion
 
Read this blog post from Cathy Moore, "How to add emotional impact with evocative images".  Great images can evoke emotion in your readers beyond the prose of your post.  Moore's post breaks down the use of graphics into these five categories with specific details and how to's,
 
  1. Choose your stock site carefully
  2. Search the site for the concept
  3. Think of opposing similes
  4. Avoid culturally specific images
  5. Manage your images locally
 
After you read this post you will have a whole new view on the impact of images.  It is seriously that good.
 

Learn- Get A Clue from Creative Works

 
Watch some film footage, and more specifically, watch footage from animated movies.  One of my favorite inspirational resources to draw from are Pixar films.  Pixar's movie "Up" manages to portray a whole lifetime in five minutes.  It is utterly amazing and a craft of genius.  It is a high caliber example of how to create and hold the end user's attention through eliciting an emotional response within a short time frame.  If you want to really observe how to create an impact I recommend watching this film.
 
Here's another example of Pixar's ability to create emotion through creative work.  View this short scene from Toy Story 2 and notice how it triggers emotion.
 


 
You can recreate this same effect by using multimedia in your blog posts.  Adding video and audio is good way enhance your blog post topics.  Another method is to publish Speechless Sunday and Wordless Wednesday blog posts.
 
 
Use these five tips to create emotional value in your real estate blog posts.  Remember thought, that these tips will mean nothing unless you do the ground work.  Take a step back to breathe, live, laugh, and love.  This is where the best inspiration comes from. 
 
The rest are just meaningless methods without this foundation.
 
 
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Maya Angelou
 
 

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*************************************************************************************
 
Rebecca D. Levinson is a real estate marketing consultant with 17 years of experience serving real estate professionals.  Real estate marketing services include

 

 
  • Blogging- See my Blogging Tune-Up Website for Details
  • Social Networking
  • Niche Marketing
  • Marketing Strategy
  • Branding- See my Branding Sanity Website for Details
  • Offline Marketing
  • Online Marketing
  • Special Events Promotion and Marketing
  • Holiday Marketing
  • Marketing Campaigns
  • Email Marketing (Content and Design)
  • Reputation Management

 

 

If you treat real estate as a business then Real Skillz is a desirable real estate marketing solution. Call #262-203-5231 or email rebecca@realestateskillz.com.

 

 
 

 

 

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Re-Blogged 3 times:

Re-Blogged By Re-Blogged At
  1. Cheryl Ritchie 01/15/2010 06:17 PM
  2. Darrell Backen 01/18/2010 02:45 PM
  3. Darrell Backen 01/18/2010 02:46 PM
  4. Alice C. Wilson 02/10/2010 06:08 AM
  5. 1~Judi Barrett 02/27/2010 11:56 AM
Topic:
Real Estate Best Practices
Groups:
Realtors®
Real Estate Rookie
Content, Copywriting & Related SEO Strategies
Dedicated Bloggers
REALTOR LIFE
Tags:
real estate marketing
writing headlines
emotional value in writing
trending topics
editing blog posts
adding multimedia to blog posts

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Show All Comments
Rainer
175,957
Bob Edwards
Coldwell Banker- The Real Estate Group, Inc. - Appleton, WI
Fox Cities Real Estate Hotline, SFR- Appleton, WI

Super post with great tips, thanks Rebecca.

Jan 15, 2010 01:26 AM #7
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI
Mike-Thank you for reading. Terrie- Google also has a tool called Insights you might want to check out. Rene- Yes they absolutely do. WHen I saw Up I was floored literally by the first scene just competely amazed at the raw emotion they touched in such a short time.
Jan 15, 2010 07:10 AM #8
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Susan- Thank you.  That one still gets me.

Don- Hi and thank you. I am glad you find it a useful resource for your blogging.

Jan 15, 2010 07:11 AM #9
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Tammie and Bob- Thank you for reading:)Glad you found this post valuable.

 

Jan 15, 2010 07:13 AM #10
Rainmaker
1,919,277
Lottie Kendall
Compass - San Francisco, CA
Helping make your real estate dreams a reality

Rebecca, once again you've given us great advice. I totally agress about write first, edit later.

Jan 16, 2010 10:13 AM #12
Rainer
232,345
Sara Woolford & Steve Golson, ALHS
iTexas Realty Co. - San Antonio, TX

Hi Rebecca-

Your post really spoke to me as I feel that I do better with my "Members Only" posts than I do with my "Public" posts.  I need to learn to get a little more integration.

--Sara in San Antonio

Jan 16, 2010 03:07 PM #13
Rainer
482,347
Bruce Kunz
C21 Solid Gold Realty, Brick, NJ, 732-920-2100 - Howell, NJ
REALTOR®, Brick & Howell NJ Homes for Sale

Thank you for sharing, Rebecca.  I'm new to blogging and information like this sure helps.

Bruce

Jan 19, 2010 12:47 AM #14
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

John- Tapping into the conversation and fluidity of blogging is not the easiest thing to do right off the bat, it definitely takes practice.

Lottie- That is the best way to get it out...better than any tool.

Sara- It is possible to get the converation into the posts.

Bruce- I am glad...three years ago I was new to blogging too and to boot I didn't write regularly.

Jan 19, 2010 06:19 AM #15
Rainmaker
308,269
Marilyn Katz
Berkshire Hathaway HomeServices New England Properties - Westport, CT
ABR, e-PRO - WestportCTProperties.com
Rebecca- Great post, with lots of terrific tips, but even more exciting - You've gotten great synergy for your post from TBR, the REBAC newsletter for ABR's. (How's that for alphabet soup?) Your post was featured in today's online newsletter. For the uninitiated: TBR = Today's Buyer's Rep REBAC = Real Estate Buyer's Agent Council ABR = Accredited Buyer Representative Nice going!
Jan 21, 2010 11:09 AM #16
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI
Wow Marilyn, Thank you for letting me know. That is awesome news.
Jan 21, 2010 11:55 AM #17
Rainmaker
594,925
Laura Giannotta
Keller Williams Realty - Atlantic Shore - Little Egg Harbor, NJ
Your Realtor Down the Shore!

I came to check this out, I missed this last week but saw the link in my ABR online newsletter!  Very helpful, thanks!

Jan 21, 2010 08:35 PM #18
Rainer
26,044
Bonnie Vest
"Go with Long & Foster's BEST, ask for Will or Bonnie VEST!" - Deltaville, VA
Your Deltaville and Northern Neck Realtor

Thanks Rebecca for a good post.  We get trained to keep the emotion out of business that we sometimes forget that we need to play on our emotions when blogging.  I like the Google headline tip as well. Thanks

Jan 22, 2010 04:24 AM #19
Rainmaker
190,966
DEBORAH STONE
Balboa Real Estate San Diego, CA - San Diego, CA

I like the concept of "write first then edit". this brings out a much more emtional and honest piece of writing. Thanks for the tip!

Jan 26, 2010 11:04 AM #20
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Laura- I am really grateful the link was in the ABR newsletter and glad you came on over to this post.

Bonnie- You are so very welcome Bonnie.  It is an element that is essential to blogging and yet not all that easy. 

Deborah- You are so welcome Deborah.  I had to really learn to not edit myself.

Jan 31, 2010 09:49 AM #21
Rainer
22,379
Kim Espinoza
Realtor, United Broker's Group, Arizona - Chandler, AZ
Connecting Arizona Buyers and Sellers

Thanks Rebecca, You always have such great helpful information.

As someone new to social media I really appreciate you sharing your knowledge!

Feb 05, 2010 03:20 PM #22
Ambassador
2,305,897
1~Judi Barrett
Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745 - Idabel, OK
BS Ed, Integrity Real Estate Services -IDABEL OK

Another great post that has such wonderful tips in it.  

Feb 27, 2010 11:58 AM #23
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Kim and Judi- Thank you for your readership.  Glad you enjoyed this post and thanks for letting me know.

Mar 01, 2010 02:39 AM #24
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Chloe- Thank you for reading and glad you found them to be helpful.

May 16, 2010 05:40 AM #26
Anonymous
vietnam real estate

thanks for the great tips... really informative and helpful...

May 23, 2011 09:55 PM #27
Anonymous
real estate hanoi

great post! thanks for this...

May 25, 2011 09:53 PM #28
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Rainmaker
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Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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