Why Advertising is For the Birds in Baltimore

By
Real Estate Broker/Owner with HomeRome Realty 410-530-2400 311291

While visiting our friend and neighbor a couple of doors away, I noticed her tiny aviary...a couple of bird feeders and a birdbath. It was the end of May, and the area was loaded with an array of colorful singers.

It looked like a nice little hobby and I have the perfect spot...the big tree near my front porch and rocking chairs. I decided to get a feeder and found there were so many decisions - what type of feeder, what kind of birds do you want, what type food, what type of stand or hanger?

Thistle Feeder HomeRomeI started with one bird feeder. It is tubular, uses thistle, and attracts smaller varieties like the pretty little yellow finches. Well, I waited for over a month. The feeder was still full and no birds were eating my thistle, even though I knew they were just a few houses away.

Bird Feeder HomeRomeDid I say, "forget about it" and leave the birds to find other food? Nope I went out and bought another bird feeder, this time one that would attract larger birds. And, of course, this one required a different type of feed, mostly sunflower seeds.

Oh, and then I needed a container for the feed, and special hooks for the feeder, etc.

Set it all up and attracted...squirrels.

Bird feeder HomeRome Realty Should I have gotten the one that "flips" these rodents off? No, they need to eat, and they are great acrobats to watch, but they kept the birds away. So then I switched the two feeders, placing the small one closer to the tree and the large one that the squirrels liked farther out where they couldn't get to it.

 

Success! Within a few days we had birds. Goldfinches, wrens, cardinals and others that I have not tried to identify. In a matter of a day and a half the feeders went from full to half gone. Yep it was working.

It's just like advertising. You have to make decisions - what type of ad, what publication, font size, and location in the publication. The phone almost never rings with a first ad. It takes a time, it takes tweaking, it takes knowing who your audience is and where they are. You have to keep the feeder filled.

I created an ad for a specific type of buyer, like setting out thistle seed to bring goldfinches to my yard. I could have stopped advertising after the first month when nothing happened and said, "Ads just don't work." I could have removed the ad from that publication. Instead, I chose to place another ad in a different publication looking for a broader type buyer. Just like adding a large feeder with different type of seed to attract larger birds, and a copper birdbath that hangs from the tree.

 

Cardinal

 

 

 

 

 

 

 

The phone started ringing, and the birds flocked around. Now there is a dove that competes with the squirrels for the seeds that drop to the ground. More choices, broader advertising, and I have more diversity of "customers" in my little aviary.

There's even a black cat that sees it as his own private entertainment center – a bit more diversity than I aimed for, but you don't always get what you expect from advertising either!

What started as a little hobby is now a treasured part of my day. Quiet time in the morning, or when I have a long phone call, I can sit outside and enjoy the sounds and colors of the birds. Advertising with the right message, and repeating that message, keeps my customers coming back for more.

Why Advertising is for the birds in Baltimore.

Active Rome

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Ambassador
3,190,867
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Frank, Finding the "right mix takes testing and honing.. Thank you.

Wayne, Glad you got the "point"

Rebecca, So true. Keep trying til you find the right "mix".

Cindy, Combining what you love to do makes us all better

Jul 11, 2007 01:40 AM #37
Rainmaker
242,701
Brad Snyder
Sierra Vista Realty - Sierra Vista, AZ

What unique analogy, yet effective. Great post and makes you think about the advertising your doing and, if its not working, just retool and try again.

Thanks for the advice.

Jul 11, 2007 02:15 AM #38
Rainer
62,624
Nick M.
Certified Residential Appraiser- West Palm Beach Real Estate - West Palm Beach, FL
Realtor-Appraiser in West Palm-South Florida Real Estate Appraiser
Hi Margaret. i enjoyed your post and the analogy. recently i was looking at birdfeeders in the store, so your timing hit home :)  love the photos of the birdies :)) hope you're enjoying them!
Jul 11, 2007 02:21 AM #39
Ambassador
3,190,867
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Aurora, Thanks for stopping by!

Bob and Carolin, You have a beautiful part of the country for birds.

Sally, You have a lovely way of commenting.

Laurie, What an incredible contribution. I love this idea. Would love to hear more about this. How about a post?

Jeff, Guess the hummingbird feeder is next. Yep lots of squirrels, rabbits and a fox (have not seen them at the  feeder's yet). Gotta keep up with the food and the ads. Thanks for your comments.

Steven, Tell us about the stellar jay. The squirrels are loving the seeds on the ground.

Randy, Bet those parrots are awesome to watch.

 

Jul 11, 2007 02:24 AM #40
Ambassador
3,190,867
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Chris,Guess this was not your favorite neighbor. I bought a preety brown metal trash can to hold the bird food supply. Do not want any rats around!

Suzanne, Used to think that people that sat in rocking chairs on the front porch and watched the birds were OLD! Boy was I wrong!! You are a funny gal!

Dan. Side affect of AR hmmm. I've fed the birds, I've placed the ads...oops better go make some phone calls and show some properties!

Jul 11, 2007 02:32 AM #41
Ambassador
3,190,867
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Cynthia, Thanks, I like when a title can do that!

Brad, Thanks for stopping by. Glad it made you think about your advertising.

Jul 11, 2007 02:38 AM #42
Rainer
12,477
Eric Carlsen
The Scene Lab - New York, NY
Well thought out illustration, and nicely written.  Thanks for the post.
Jul 11, 2007 04:01 AM #43
Ambassador
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. 4Terra Land Brokers .. 828-776-0779 Asheville NC
REAL ESTATE RESOURCES & NETWORK - Asheville, NC
What's Most Important to YOU? Call(828)-776-0779

Margaret` 

Congratulations on your Featued post and the Gold Star...

Jul 11, 2007 07:41 AM #44
Ambassador
3,190,867
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Nick, I had such a good time looking at the different kinds of bird feeders. It is sort of an addiction, much like AR.  I am really enjoying this little past time.

Eric, Glad you like this.

janeAnne, A gold star, I love it. Thank you janeAnne.

 

Thank you Moderators for reading and for featuring this one. You are making me work! Please Don't Throw Me Any More Gold Stars

Jul 11, 2007 01:31 PM #45
Rainmaker
583,256
Dena Stevens Coriz
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004
Miss Margaret! Great post! I'm terrified of birds but love your pictures. Oh, there I go sending mixed messages......
Jul 11, 2007 02:29 PM #46
Ambassador
3,190,867
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Dena, Glad you like the pictures.  So sorry about your fear. Would you like to talk about it?

Gregory,Have you "suggested" a move?  Maybe they like the sound of  your dogs? The ads are working but maybe not to the right "customers".

 

Jul 11, 2007 10:40 PM #48
Rainmaker
543,705
Karen Rice
Davis R. Chant, REALTORS - Hawley, PA
Northeast PA & Lake Wallenpaupack Home Sales

Excellent blog!  Great points!

I put out a hummingbird feeder and got...bears!  the bear drank all the juice in one night!  Hmm.  Does that mean if I put out an ad for first time home buyers, I'll attract Donald Trump??!!  LOL 

Jul 30, 2007 03:15 PM #49
Ambassador
3,190,867
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Thanks Karen, That is funny! A bear for real?

We have a group of squirrels that have learned how to get on the feeder along with lots of colorful birds. We are enjoying them all. Thanks for the reminder...still want to get a hummingbird feeder.

And this week I am adding some different advertising. Wonder what/who it will attract..... 

 

Jul 30, 2007 09:59 PM #50
Rainer
13,178
Gabe Swinney Asheville New Urbanism
Gabe Swinney - Asheville, NC
good title it really drew me in. great pictures as well, thanks
Jul 31, 2007 01:17 PM #51
Ambassador
3,190,867
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome
Gabe, Thanks for commenting. I, too, liked the  catchy title.
Jul 31, 2007 02:44 PM #52
Rainer
12,384
Pat Hommel
Annapolis Plaza CB Residential and Commercial - Annapolis, MD
Annapolis, AA Co., Md. Real Estate Sales

Margaret,  This is a wonderful post!  A great use of comparison - attracting what we want in our life.

I love birds and wildlife, yea the wild life of real estate.   

Sep 05, 2007 06:44 AM #53
Ambassador
3,190,867
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Pat, I love watching my birds, in fact, I need to refill both of them.

Usually when I am talking to an AR member, I am on my porch allowing my feathered friends to entertain me. Thanks for stopping by.

Sep 05, 2007 06:53 AM #54
Ambassador
3,190,867
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome
Take a look at Sarah's post.. If You Want Good Luck, Use The Right Bait
Sep 16, 2007 12:07 AM #55
Rainmaker
5,831,369
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thanks for sharing your experience. This is a good reminder to refill our feeder.

 Blooming in Maryland and life is very good.

Oct 28, 2010 12:54 PM #56
Ambassador
3,190,867
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Roy, This post was written several years ago. Here is another Is Print Advertising For the Birds? 

Oct 28, 2010 01:17 PM #57
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