I love this question! Just when you reach a conclusion, you get surprised!
How many blogs are there on AR do open houses really work?
There was one recently. I found myself agreeing with the general comments, that they don't. I was composing another post (which will have to wait) when I received a call from a visitor who went through one of my open houses over the weekend. He's not interested in the house that was open, sigh, but would like information on others! Now, how come I can't capture buyers when I call, email and harass them? Strange things happen! What is even stranger is that the open was held on a Saturday and they drove up at 5pm. Why was I still there, you ask? Well, trying to get some family time in and my client was gone and said that my daughter could use the pool (I figured a Saturday open would be quiet), she was still having fun and I was reading (in business attire, not my swimsuit), so I left the open house signs out.
My general feelings on opens...
1) Provides a little more exposure on the listing - possibly additional advertising
2) Area & time dependent - a real hit or miss
3) An event to capture buyers
4) Sellers have very unrealistic expectations from an opens...
5) One could strike gold; find an unrepresented buyer to by subject house!
I highlighted #4 as this is the biggest drawbacks of opens, at least in my opinion!
This will be one agent that will be very happy, if I can get one sale generated from all the opens I've done on this house!
Persistance pays off, I hope!
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