Is your home getting maximum exposure?

By
Real Estate Agent with Long and Foster Realtors

      In the current market getting your home the maximum exposure to all potential buyers is crucial. The days of having a sign in the yard, a flyer box, more than likely empty, and one picture on the MLS is just not cutting it.

      Buyers today are better educated, the internet can provide more information in a few minutes than many buyers ever recieved in the past. People today want to see multiple pictures, virtual tours, and even video tours of homes they are interested in. Has your agent done this for you?

                             

      How many websites is your home being marketed to? Is the presentation of that marketing done in a professional manner or is it being manually entered?

      Is there a toll free hotline dedicated to providing information for potential buyers 24 hours a day?

      Have you been offered the services of an Accredited Staging Professional? Staging is an important aspect of maximizing your homes appeal to all potential buyers.

      Like every business there are different levels of commitment, marketing and professionalism out there. You owe it to yourself to have the best possible representation during the sale of your home.

 Are you receiving that?

Comments (4)

Malcolm Johnston
Century 21 Lanthorn Real Estate LTD., Trenton, Ontario - Trenton, ON
Trenton Real Estate

Yes, these days we have to do more and more to guarantee that our listings will get noticed.

Jan 17, 2010 03:03 AM
Russel Ray, San Diego Business & Marketing Consultant & Photographer
Russel Ray - San Diego State University, CA

Well said. Let's hear it for going above and beyond being just minimalist professionals!

Jan 19, 2010 10:56 AM
Walter Grewe III
Long and Foster Realtors - Roanoke, VA
Realtor, SFR, A-REO, Roanoke Homes and Real Estate

It is a market of exposure and the internet is leading the way.

Jan 21, 2010 12:33 AM
Jen Bowman
Keller Williams on the Water - Holmes Beach, FL
Realtor - Anna Maria Island & Bradenton FL
Walter, you are right. The days of just posting on the MLS are long gone. Buyers are everywhere and they are looking everywhere. Backpage is another website (like Craigslist) that gets a lot of hits. I use a site that syndicates to more than 30 websites. It's critical in this market. I haven't done YouTube yet, but I know I'm going to have to figure that one out.
Jan 24, 2010 02:10 AM