Management Mantra: stay consistent to stay successful

Reblogger Robert Machado
Property Manager with HomePointe Property Management, CRMC 00691121

This is good information from one of our property managers at HomePointe.

Original content by Robert Machado

If there is one thing I learned early on in renting and managing property is that consistency proves successful.  We as managers need to be as dynamic as the people we encounter and properties we manage.  What separates some of us in this industry is the intestinal fortitude to stay the course and be consistent.  Consistent in our marketing and consistent in our management practices.  We need to be especially consistent in our strategies and interactions with our landlord clients.  They hire us to rent and manage their property by keeping their best interests in mind.  Keeping their best interests means doing our job and not allowing anyone else--including the owner client--to move us off the right course in doing so.

I recently had an unfortunate experience with a returning client.  4+ years ago this client moved out of their primary residence and hired me to rent out their property.  After 3 years of management they thanked me for finding such a wonderful tenant but now wanted to save money and manage the property them self.  After more than 4 years of tenancy with only one resident the client calls to sign up again--the good tenant had purchased a home and moved.  We met at the rental and went over the contract.   We spoke about the same marketing strategies I intended to employ to find another qualified tenant.  They agreed and the marketing began.  Within a 2 week period I received several forwarded emails from the client from an ad they had previously placed for $100.00 less than my ad.  These inquiries wanted me to show the home to them at odd hours and on very short notice.  I responded to each of them with our company information and the prescheduled dates and times I was to be at the home--most were pleased with the responses and attended the showings.  Others informed the owner I was unwilling to meet their needs.  Inexplicably, the owner lost faith in my ability and gave me a five day deadline to rent the home or cancel the contract.  I opted to immediately cancel the contract as I know my strategy to rent property works.  I do not fully understand why they changed course so drastically but I do know the problem was not mine or my company's.  In looking at the notes from the first time I rented their home--it took 27 days to rent their home.  This time they gave me an ultimatum after 14 days.  I never want to lose an account but this one I believe I am better off without.

Homepointe uses 12 or more websites, an insert in the Sacramento Bee, 24 hour voicemail + email and daily updated hand outs at all 3 offices to market our properties.  We establish prescheduled open house showings 2-3 times per week for all our vacants.  We certainly do make appointments as well when time permits--usually with 1-2 days notice.  I manage to rent an average of 10 properties per month and company wide we average 50-65 per month. 

James Safonov


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Robert Machado

CPM MPM - Property Manager and Property Management
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