Real Estate Agent with Keller Williams Realty Infinity

One of the ways I use my blog here on Active Rain is as a tool for accountability.

I find myself coming up with many "great" ideas.  I then write a post about them...

I follow them up with action.

That being said, I have never been big on making sales goals.

I feel selling homes is a byproduct of what I do for a living...

  • Taking care of my customers. 
  • Spreading the brand. 

I do have some production goals for 2010, however...

I thought I would share them with you:

Primary Goal:  $100,000 in gross commission.  $100K commission would be a personal record.  My current production record is $55,000, and that was in 2007.  I believe $100,000 should be very achievable for me at this time, my 5th year as an agent.

Lofty goal:  $10,000,000 in total sales.  This would be about 250K in commissions.  Very lofty indeed...

I am very optimistic.  I have been working very hard for four years... 

I expect great things this year.

My marketing continues to improve every day.

My brand grows...


Ken sells River Bend



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Lenn Harley
Lenn Harley,, MD & VA Homes and Real Estate - Leesburg, VA
Real Estate Broker - Virginia & Maryland

I don't have sales goals either.  I have marketing goals.  If my marketing is successful, I will meet production levels that provide the cash flow I want. 

I also look for the long term.  It works for me.

Jan 18, 2010 08:50 AM #1
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Hi Lenn.  Thanks for stopping in.

Long term is the way it should be.

There was so much pressure to sell right off the bat, it almost broke me.

Fortunately, I made it through...

Thanks again,


Jan 18, 2010 08:53 AM #2
Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC - Bowie, MD
I don't make promises.I deliver results.SOLD HOMES

Ken  I like your goals because your numbers are very similiar to mine. Good luck to all of us in accomplishing our goals this year. 2010 is going to be our best year ever-CLAIM IT.

Jan 18, 2010 09:23 AM #3
Frank Rubi
Frank Rubi Real Estate, LLC - Metairie, LA

Ken, you will reach all your expectations due to your hard work.

Jan 18, 2010 09:40 AM #4
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Hi Lanre and Frank.  Thanks for stopping in.

I just feel real good.  So busy.  Not at enough closings yet.  But showing a lot of homes.

Usually leads to paychecks!:)

Thanks again guys!


Jan 18, 2010 10:17 AM #5
Roy Paeth
Keller Williams Inspire - Geneva, IL
Just a regular guy helping real people!

Ken hopefully I can help you get to those numbers. Great to see your goals are lofty. It looks like you are off to a great start with your market reports.

Jan 18, 2010 11:40 AM #6
Don Rogers
Keller Williams Realty Chesterfield - O'Fallon, MO
Realtor, Broker, CDPE, GRI, OnullFallon MO & St Charles County MO homes


I hope that you not only meet your sales goal for the year but exceed them.  Best of luck in your success.

Jan 18, 2010 12:06 PM #7
Larry Boatman, CDPE
Keller Williams Integrity Realty - Edina, MN

Ken,  Goals are good.  $10 million in production is a lofty goal.  I hope you reach it!!!

Jan 18, 2010 01:30 PM #8
Irene Kennedy Realtor® in Northwestern NJ
Weichert - Lopatcong, NJ


I see signs that my local market is improving and 2010 will be better. May you enjoy striving for your goals!

Jan 18, 2010 02:35 PM #9
Steve Shatsky
Dallas, TX

Hi Ken... It's great to set lofty goals and it's also OK to fall short, as long as you don't allow falling short to discourage you, but rather use falling short to motivate you to push even harder!  Something tells me that you'll blow your goals away!

Jan 18, 2010 03:08 PM #10
Darin Persinger
Productivity Junkies - Mukilteo, WA

From my experience - set goals like dollar amount or closed transactions can hinder you.

If you are on track to hit your goals, you back off. If you are not on track you still back off.

I find it best to create a business development strategy that is scalable and doable. Than creat a plan to implement that strategy. Focus on a few key metrics that you can track and measure - so that you know you are making progress. Make small tweaks along the way.

Also the What you want, and How to get it is overrated. The Why and Who is key. Why do you want to make that money? Who can help you achieve these goals, execute that plan. People don't ask why and who enough. Things get REALLY easy when you know why and you have the right people along on the journey.

Good luck in 2010!!!

Jan 18, 2010 04:04 PM #11
Darren Revell
Keller Williams Realty Temecula Valley - Temecula, CA


are you sticking to MREA?

Do you know your numbers?

Are you hitting your prospecting numbers?

Did you take MREA Business Planning?  Okay.,, too many questions... but, it is there for you.. and your goals are very reachable... in any market.. 

Have you read and implemented 'SHIFT'? 

Are you going to Family Reunion?  (Look for me there)

Have a terrific year....

Jan 18, 2010 04:12 PM #12
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Hi Darren, Darin, Steve, Irene, Larry, Don, and Roy.  Thanks for stopping by.

No, I have not read Shift and I don't know what MREA is. 

My business goals are simple.  Improve, and spread the brand.

My production goals I usually don't make/share.  I thought I would this year...

2010 is going to be amazing!

Thanks again everyone,


Jan 19, 2010 12:56 AM #13
John Walters
Frank Rubi Real Estate - Slidell, LA
Licensed in Louisiana

The one thing I like about this business, the harder you work the more you should earn.  The one thing we can't control is the economy.

Jan 19, 2010 12:16 PM #14
Nannette Hilliard
Century 21 Zwygart Green County Real Estate - Monroe, WI

I need to work and set goals to be consistant on activerain! I have been terrible.

Jan 19, 2010 01:53 PM #15
Bruce Brockmeier
Internet Marketing Consultant to REALTORS® - Yorba Linda, CA
Coached By Crouch

Way to go Ken!

MREA = Millionaire Real Estate Agent, by Gary Keller.  Great book.  I highly recommend it.  I keep it right here on my desk, along with Gary's newest book - SHIFT. I thought they were mandatory reading for KW agents.  :)

Wishing you a spectacular 2010!

Jan 19, 2010 03:43 PM #16
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Hi Bruce, Nannette and John.  Thanks for stopping in.

MREA did sound familiar.  Honestly, I started and didn't finish...

Sorry Gary Keller!

We can't control the economy, but we can control our business. 

Just keep growing!

Thanks again all,


Jan 20, 2010 12:31 AM #17
Judy Greenberg
Coldwell Banker Long Grove - Buffalo Grove, IL
Coldwell Banker - Buffalo Grove - Long Grove Homes

Ken,  I bet you probably will surpass these goals.  Your motivation is second to none.  Can I come work for you?

Jan 20, 2010 01:24 AM #18
Jen Bowman
Keller Williams on the Water - Holmes Beach, FL
Realtor - Anna Maria Island & Bradenton FL

Ken, I hope you reach and beat your goals. I've also read Millionaire Real Estate Agent and Shift. Both have great ideas for helping to achieve your goals. Wishing you a great 2010!

Jan 20, 2010 11:54 AM #19
Ken Tracy
Keller Williams Realty Infinity - Naperville, IL
Helping clients buy and sell since 2005

Hi Judy and Jen.  Thanks much for stopping in.

Judy, you might have it backwards!

Jen, wow.  Those two books get brought up quite a bit...

Thanks again,


Jan 20, 2010 12:18 PM #20
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Ken Tracy

Helping clients buy and sell since 2005
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