An Interview with Barbara Guilliot - New Conceptual Staging Designer for "Feature This..." Real Estate Staging and

Home Stager with FEATURE THIS... Real Estate Staging & Interior Decor

I would like to introduce you officially to one of our newest Conceptual Staging Designers. She has undergone extensive training and has a large body of work to her credit, and will be at the Real Estate Staging Association's Convention next week in Las Vegas, Nevada! 

Barbara Guilliot     Barbara Guilliot                                    

Barbara Guilliot is a Conceptual Designer who helps homeowners discover the equity in their property.

As veteran Real Estate Stager certified by the ODDAA in 2006. Ms. Guilliot was truly a pioneer on the frontier of the staging industry in those early days when very few folks had ever heard of it, let alone seen it performed on a listing.

Ms. Guilliot's experience as a Stager in the Lafayette, Louisiana market has helped her transition into a Conceptual Staging Designer for Feature This ... Real Estate Staging and Interior Décor and it's exterior staging division of

Q & A with Barbara Guilliot:

Barbara, How did you come to work with Feature This... Real Estate Staging?

I met the Feature This... Team at a RESA (Real Estate Staging Association) Event in November of 2008. I was a freelance stager at the time. I was very impressed with Carol Hebert-Harper and her daughter Michelle Molinari, they had so much knowledge and experience and wonderful innovative ideas! I knew immediately that this was a company I wanted to be associated with.

We communicated a few times, when I indicated my desire to work with the Feature This team. Michelle introduced me to the the Virtual Design concept, and after trying it once, I was hooked!!


What kind of work do you do for Feature This?

I am a Conceptual Designer for Feature This... Real Estate Staging and Interior Décor and it's exterior staging division, I help sellers stage their own homes, and help buyers see what gracious living possibilities the property truly offers.


Example of Barbara Guilliot's Exterior WorkIn what ways do you help your clients?

I help clients visualize their home's potential with an equity-enhancing design plan. I work primarily from photographs, and studying the key information we gather about the property and the area the home is located. When a client has my completed report for their specific property in hand, they not only have a definitive color scheme, but a thorough landscaping plan and a guide for finding /creating the customized details that I know that will help their property really stand out.

Why does this work appeal to you?

Well, I love decorating and staging homes inside and out. By doing virtual staging and design work, I can see my visions come to life right before my eyes. I receive a great sense of satisfaction in showing our clients their home's potential. It is very rewarding. I love doing this type of work, it actually doesn't feel like work at all!!

Barbara, tell us, how and where did you get your training?

I have always had a passion for decorating and after decorating homes for family and friends, and always being told that I should do this for a living , I decided to give it a try. I was also always fascinated with real estate and how homes were shown. I knew that if I could get my hands on these home, they would just show so much better...that is when staging came into my life. I attended a staging training class in Texas, and received a "One Day Staging and Decorating Certification" with membership in the "One Day Decorating Alumni Association.”My training class was in 2006. The class was taught by Jennifer Keener under the direction of Joann Lenart-Weary of One Day Decorating. This was a hands on class that combined both classroom training and actual hands on application. We learned staging fundamenExample of Barbara Guilliot'sInterior Worktals and staged two homes during the class. As a stager, I had the opportunity to work for a local building contractor. My partner and I made selections for paint color, light fixtures, flooring, etc for his new construction homes.

I received my virtual design training from Michelle Molinari of Feature This in 2009. I attended her "Boot Camp for Conceptual Designers" and continued training with her via the web. This was a very in-depth and intensive training that required complete dedication. I spent countless hours on practice homes, before I could even qualify to receive my first assignment. To my husband's credit, he took over all household duties and homework duty (for my son) as I had my own homework assignments to do during my Curb Appeal training.

Do you have your own staging business?

I did, but now I work exclusively for Feature This... and

Where are you located?

I am located in Lafayette, Louisiana, but can do virtual design work for clients anywhere. Because much of my work transacts entirely over the Internet, I am not restricted to one particular area.

What do you do for pleasure? I enjoy spending time with my family, I have a 10 year old son, who is active in sports, so I am always at the ball park, soccer field, etc and enjoying every minute. I also enjoy reading and shopping, (according to my husband, a little too much shopping!!) I come from a very large family and we enjoy having family functions. There are always baby showers, bridal showers, weddings etc. I enjoy planning and decorating for these functions. It keeps me on my toes!!

How do you Feel about attending the upcoming RESA Conference?

I couldn't be more excited! I can't wait to introduce myself to some of the very best stagers in the industry!




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Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Michelle....GREAT post.  I will say...I was a nay sayer when I originally heard about conceptual staging...but I really see how it can be a supplement to staging and a total PLUS!!  

Stagers....we all have clients who cannot see our vision.  When this happens it would be great to send a few pictures to "Feature This" and have them do a concept staging which you in turn review with your client...and BAM...they see the vision too!!

Thanks Michelle!!

Jan 18, 2010 04:13 PM #1
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Hi Kathy - Well, it sure does work for us! Honestly, I don't know what we ever did without it (well, I do know. We spent a lot of time trying to be sensitive and not offensive about the suggesting we were making in the best interest of presentation), and now that Barbara is on our team, we can help even MORE people with DIY staging, redesigns, and revealing their property in a whole new light they never dreamed of. It is the supreme tool for landing ANY type of staging/redesign contract. And all we have to do is SHOW them a key room in their own home, and we are in like Flynn.

Resistance to embracing this tool is definitely still an obstacle, but there is no stopping progress, and Conceptual Staging is most assuredly progress for driving home the point that EVERY HOUSE should be gently placed in the capable hands of a professional stager before it hits the market, regardless of the price-point or budget. I hate saying "I can't help," to anyone who truly wants to stage but has very limited resources, and with this skill-set, our team  doesn't have to.

Thanks for commenting. It's gonna be a great year!


Jan 18, 2010 05:13 PM #2
Sheila Kennedy
J29 Project - Rochester, NY

What a great interview - so nice to meet another part of your team Michelle.  You ladies are on the ball and I am excited to hear about your continued success!

Jan 18, 2010 11:23 PM #3
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Thank you Sheila! It is nice expanding our team to include Barbara. She's positively delightful to work with and I know we picked the right person to train. She's a gem, and without the RESA Round Table event last year, we would have never found her.




Jan 18, 2010 11:57 PM #4
Kim Dillon
Creative Eye Home Staging - West Chester, PA

Nice to meet part of your staff!  Can't wait to hear more about the classes you will be giving.

Jan 19, 2010 02:31 AM #5
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Happy to meet Barbara, your new team member Michelle.  If we stagers don't step up and do this conceptual staging then someone who doesn't know that ins and outs of staging will do it and we may not be happy with their visions.  We might prefer the in-person staging but your conceptual staging is clearly the future and we need to get on-board.  Have fun at the conference.

Jan 19, 2010 05:15 AM #6
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Hi Kim,

Thanks and we will absolutely keep you posted!


Hey Ginger,

I prefer traditional staging to conceptual staging myself. But, times are a-changing and reality is, virtuality is in, and it's not going anywhere.

So, we can either stand in front of the bus and expect it to actually stop when we simply say "stop." We can ride the bus and see where it goes. Or, we can drive the bus and decide where it will go next.

And I wish you were going to be at the conference, Ginger. I'd love to meet you in person.




Jan 19, 2010 09:08 AM #7
Cathy Lee
CL Design Services Home Staging - Danville, CA

Very cool! Nice interview! I am really happy to be meeting you both in a few days! 

Jan 20, 2010 01:53 AM #8
Michelle Molinari
FEATURE THIS... Real Estate Staging & Interior Decor - Lafayette, LA
Feature This Real, Estate Staging & Curb Appeal Concepts

Hey there Cathy -

I know... I can;t wait to meet you, too, and you will just love Barbara. She's a peach!


Jan 20, 2010 03:09 AM #9
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Feature This Real, Estate Staging & Curb Appeal Concepts
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