I Heart Referrals

Real Estate Broker/Owner with Vic Steele, Broker CA BRE 01349863 CA BRE 01349863

I managed to get on a local "top producer's" mailing list.  I discovered that today when I got her e-mail.  I probably left my card at one of her listings or maybe she bought my e-mail address from a local source. 

I heart referrals

Here is the text of the e-mail:  Please call me if you have any questions.  Now is the time to sell AND buy!!!  Who do you know who wants to buy or sell?  I love referrals.

That's it.  That is all it said.  There was a black and white PDF of her latest snail mail to her "farm".  Black and White...really?  Does a color PDF cost too much to send? 


It was a newsletter about how strong the market ended in 2009.  Yes...yesterday's news.

I've seen her business cards and they say, "I 'heart' Referrals" on the back of them.  I've seen her at the grocery store.  I've seen her in a lot of places...a lot.  I've never seen her name on a purchase contract though.  Hmmmmmm.  Coincidence?

Compare that to me; I work By Referral Only.  I only work for my friends and the people they care about.  I provide Silver Platter Service to my friends and I work hard to exceed their expectations, even if they are a return client...I still work hard to exceed their expecations - every day!

I simply cannot imagine changing my philosophy to "I heart referalls" and feeling good about that.

I'm looking forward to seeing all the great input on this point of discussion.


Posted by

Valet Real Estate Services


A referral is sending someone you care about to someone you trust!

Vic Steele, Broker, CA DRE License No. 01349863
1250 N. Lakeview Avenue, Suite M, Anaheim, CA 92807




This entry hasn't been re-blogged:

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i heart referrals

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Lois Kubota
Keller Williams, Walnut Creek, California, DRE#01865028 - Walnut Creek, CA

Good for you Vic!  What happened to earning referrals instead of begging for them?

Jan 19, 2010 02:08 PM #1
Wendi Milinkov
North American Title - Greenwood Village, CO
One call-I've done it all! Sales/Title/Escrow

I like your sense of humor. We all "heart" referrals, but you're right, you've got to EARN 'em!

Jan 19, 2010 02:10 PM #2
Lisa Schmitt
Coldwell Banker Honig-Bell - Plainfield, IL

So is she really a top producer?

Jan 19, 2010 03:44 PM #3
David Tapper
Coldwell Banker - Burlingame, CA

Top producer, cmon, how many top producers can there be? Top 1%, top 3% top 5%, top 10% Neighborhood specialists.

Give me a break.

Good post, Vic.

I, like you, have made a living on repeat business and referrals from happy clients.



www.TeamTapper.com blog

Jan 19, 2010 04:24 PM #4
Matthew Naumann
Exit Realty Charleston Group - Goose Creek, SC
Goose Creek, SC Real Estate Agent


Great Post. Thanks for sharing,

Matt Naumann

Jan 19, 2010 11:39 PM #5
Karin Elliott
IBA Realty Group - Big Canoe, GA
14 Years as a Broker & Making Dreams Come True

My favorite trick that agents do is when we are all at a party they block their friends from reaching the chip bowl  in order to tell them that they need to list their homes with him/her. I go to these parties too but refuse to throw myself at my friends....especially when it comes to hors' d'ouvres!

I heart this post!

Jan 20, 2010 03:52 AM #6
Bob Willis
Berkshire Hathaway HomeServices California Properties - Orange, CA
Orange County & L.A. County Real Estate Agent

I heart By Referral Only.  I'm learning the dialogues and starting to deploy the systems.

Jan 20, 2010 05:55 AM #7
C. Mark Palm
Your Realty Company, Inc. - Rockmart, GA
Bringing reality to realty.

Great post. I prefer to let my service speak for itself. So far I've maintained a 70% referral business. Begging rarely works, working to earn it always does. 

Jan 21, 2010 01:52 AM #8
Vic Steele
Vic Steele, Broker CA BRE 01349863 - Anaheim Hills, CA

Join us at http://activerain.com/groups/outsidethebox my non-traditional friends!

Jan 30, 2010 04:11 PM #9
Robert Machado
HomePointe Property Management, CRMC - Sacramento, CA
CPM MPM - Property Manager and Property Management

It may work for her, so nothing to change there.  I hope it does for her sake.

Jan 30, 2010 04:58 PM #10
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