Week of 01/10/10- 01/18/10 Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies

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Services for Real Estate Pros with Real Skillz-Clear Marketing for Your Real Estate Vision
Week of 01/10/10- 01/18/10 Real Skillz Freebie Picks- Free Online Reads and Real Estate Marketing Resources for Real Estate Agents and Real Estate Companies
 
 
  • What's Motivating the Social Relationship Between Consumers and Companies?
A new chart from Marketing Sherpa exploring how consumers interact with companies who use social media.  The report follows Max Connectors (people with more than 500 social connections), Daily Users and All Respondents.  The reason most consumers friend/follow companies is because they want to learn about special sales followed closely by wanting to learn about new products/features/services.
 
Keep this in mind when marketing reduced listings, posting new inventory, and discussing new housing bills.
 
 
  • SEO CHALLENGES FOR 2010 WITH AMANDA WATTLINGTON
 

An insightful interview with Amanda Wattlington, SEO expert, on three SEO challenges for 2010 which include Google page loading speed, localization, and personalization.
 
 


What Wattlington has to say about localization and personalization is especially important.  Remember that your offering should be as full as possible on your social media profiles because not all visitors will go to your website.  Make sure to claim your business in online local directories.
 
 
  • Which Is Worse for Your Brain:  Texting or Pot?(Hint:  Pass the Pipe)

An article from Richard Young of BNet that cuts into the stress of the real time web and gives some no nonsense advise on how to deal with it. 

A few stellar tips include,

Set a time to check for messages in the afternoon and use your brain for more important tasks; Turn off any alarms that notify you of email as it comes into your inbox.

Organize your thinking visually.

Break down complex information into sub-groups

Delegate more often.   

 
       Working online makes it difficult not to fall into the trap of 24/7 availablity.  This article helps provide tips  
       on being less robotic and more human. Just as important it emphasizes that your effectiveness increases
       when you are less tapped into a wired environment.          
 
  • Ten Musts for Marketing to Women on Facebook
This article from Brette Burrow on Mashable discusses how to market to women online.  Women account for over 56 million Facebook users and are the purchasing decision makers in most households.
 
Here is a Summary of the Top 10 Tips:
 
  1. Create an emotional connection with your fans.
  2. Design a post series that readers can rely on and is useful to them.
  3. Share new products/services with your fans and help them take advantage of new offers online.
  4. Quit being redundant.  If you repost news to your Fan Page offer additional value.
  5. Consider widgets that allow a transaction to occur right from your fan page (For real estate this could be a free home evaluation or access to listings; For mortgage professionals this could be rate quotes or daily rate summaries).
  6. Respond to feedback and criticism.
  7. Share the positive and address the negative.
  8. Let your customers know about supply shortages or website problems.
  9. Provide quality information in your Facebook posts and on your Facebook Fan Page.  Stay away from spammy advertising. 
  10. Answer questions on your Facebook Fan Page.
 
Women are in the majority when it comes to making financial purchases and decisions.  This is a helpful list to keep in mind as you are creating a
Facebook Fan Page Strategy.  Also check out this summary notes report- "Marketing to Women".
  • The Mad Scientist of Cold Calling
 
An excerpt from an interview with Geoffrey James of BNet and Dr. James Oldroyd on the science of cold calling. There are some really fantastic metrics in this post which include,
 
       The best times and day to qualify leads are between 8a.m.-9 a.m. and 4-5 p.m. on Thursdays.
       Sales leads in the financial industries remain live or 24 hours.
       Your focus shoud be on the newest leads first.
 
The full Lead Response Management study by Kellogg can be downloaded here and includes information on getting people to your website, creating effective lead capture website forms, contacting web leads and great stats and tactics on lead generation.      
 
        The report is worth the read and the timing strategy tip are excellent. 
 
Use it in conjunction with these five tips on choosing the right day to market your real estate services online to create an effective prospecting schedule for your real estate business.


Real Skillz is grateful to have such loyal subscribers, readers, friends, followers and fans.  For more practical tips and how subscribe to the Real to's Skillz Real Estate Marketing Newsletter.


Get to know me on Facebook as a friend and if you like what you're reading then please do me the honor of becoming a fan.  
 
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Tags:
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Rainer
207,994
Marcie Sandalow
Marcie Sandalow, Compass 301.758.4894 - Bethesda, MD
Bethesda Chevy Chase DC real estate

Rebecca- Thanks for putting this together.  In my quest to educate myself in all things "blog", posts like your own are incredibly helpful. 

Jan 20, 2010 03:34 AM #1
Rainmaker
1,398,587
Cheryl Ritchie
RE/MAX Leading Edge www.GoldenResults.com - Huntingtown, MD
Southern Maryland 301-980-7566

I like the section on marketing to women. Interaction seems to be the key.

Jan 20, 2010 12:03 PM #2
Rainmaker
413,435
Lisa Heindel
Crescent City Living LLC - New Orleans, LA
New Orleans Real Estate Broker

"Remember that your offering should be as full as possible on your social media profiles because not all visitors will go to your website"

That is great information right there, Rebecca.  I spend a lot of time duplicating information from my website to my blog because I think the same thing...they may not ever click over to one or the other, so I better make sure that all of the information they need is on whatever site they land on.

Jan 20, 2010 12:43 PM #3
Rainmaker
176,539
Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant
Real Skillz-Clear Marketing for Your Real Estate Vision - Lake Geneva, WI

Marcie- Thank you I aim to please...and keep with my theme of real estate marketing:)  The blogging journey is a never ending story.

Cheryl- Absolutely is and a huge (majority) demographic not to be overlooked.

Lisa- Especially important with the rise of local search.

Jan 21, 2010 12:00 PM #4
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Rainmaker
176,539

Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant

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