THE GREAT "REAL ESTATE AGENT UNDER-PRICED MY HOUSE" MYTH ...

By
Real Estate Agent with Howard Hanna Real Estate Services

"My house sold too quickly because my agent convinced me to under-price it so they could make a quick sale."

How long do you think an agent would stay in business if they made it a practice of under-pricing homes? Alienating clients is not a good business model when you consider that successful agents depend on referrals for future business.

The CEO of our former company used to say that "People hire you because they know you, they like you, and they trust you." Two out of three doesn't cut it.

HE GREAT "REAL ESTATE AGENT UNDER-PRICED MY HOUSE" MYTH

You may not "literally" know your agent personally but you should know your agent's reputation. Trusting and connecting with your agent is critical and like any good marriage or partnership, the last thing you want is a toxic and unproductive us-versus-them environment.

There may occasionally be an agent who plays games by low-balling on the asking price but these are the exception. We find that agents more often engage in heroics for their seller clients and if anything list a property at a higher price, usually at the seller's insistence.

Most good agents will tell you that it's best to go "slightly" lower on the asking price than too high because a lower price is more likely to result in a quicker sale; and the faster a house sells the more a seller is likely to get. Many sellers resist this advice because it requires a leap of faith.

Finally, if you don't know, like or trust your real estate agent, then find somebody else to sell your house.

FIND A HOME: http://markostrovsky.com

Posted by

Mark & Elly Ostrovsky

Howard Hanna Smythe Cramer

Cellular: 216.577.1156

EMail: EllyandMark@GMail.Com

Website: http://MarkOstrovsky.Com

 

Mark is a licensed attorney in Ohio & in Massachusetts and works with his wife Elly in residential real estate representing buyers and sellers in Cleveland, Ohio's Eastern suburbs. You can search for homes on their website:

FIND A HOME: http://markostrovsky.com/

 

 

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Re-Blogged 1 time:

Re-Blogged By Re-Blogged At
  1. John Joseph 01/20/2010 07:40 AM
Topic:
ActiveRain Community
Location:
Ohio Cuyahoga County Beachwood
Groups:
Cuyahoga County Ohio Real Estate
Posts to Localism
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Mark L. Ostrovsky

Howard Hanna Real Estate Services
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