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Warm Weather and Drop in Rankings

By
Services for Real Estate Pros with Crystal Coast Rentals

Wow! Finally a break from the death grip old man winter has had on the Crystal Coast. It's been so cold that until the other day I was too wimpy to even take my dog for a walk in Emerald Isle. Instead we've been taking really quick, short walks around the house. Thankfully though, the cold weather has lightened up a bit for a short time. 

I was beginning to wonder why I still live here on the Crystal Coast. I mean last week we were not any warmer than my old stomping grounds in St. Louis and Chicago. Although we did have less snow than they did out there. However, I actually saw the saltwater behind my house in Cedar Point with a frozen crust on a couple mornings, YIKES!

I've really been slacking on blogging and maintaining my web presence in general. I wish I had a good excuse, but I'm afraid it really amounts to laziness, lack of motivation, and a few other weak excuses. Once you start blogging, maintaining a website, or both you really shouldn't let them get stale. 

Back at the beginning of the year it occurred to me I had let one of my beloved domain names expire OOPS! Luckily godaddy.com will hold it for you for a short time. However, letting your site deteriorate to a parked page REALLY hurts your rankings. I used to rank 4th or 5th for some pretty key terms. But since I let the entire domain lapse Google really put the boots to me. Now I don't show up AT ALL for these prized terms, and quite frankly it hurts. 

So what did I do? Well I surely am not giving up. Instead I renewed both the name and the hosting for another 3 years. Previously I had only been doing it for a year at a time. I think the search engines put a decent amount of weight as to how long your domain is registered for. By doing it for 3 years, they all know I'm going to at least be around for 3 years, and look like less of a fly-by-night shop.

I've also pledged to myself that I will keep a new article up there at least weekly, if not more frequently. Its a small market here on Emerald Isle, and the Crystal Coast, but its definitely a tough one. So wish me luck in 2010 just as I wish all the rainmakers a lot of luck this year.

Comments (2)

Michael A. Caruso
Surterre Properties - Laguna Niguel, CA

Jason,

Now we have the bad weather, and my poor dogs are only getting the quick potty run....haha!  Regarding your blogging...don't forget to keep up with your blogs and websites on a regular basis. Mark it on your calendar, so you don't forget, and check it off as you do it. Good luck!

Michael 

 

 

Jan 20, 2010 04:27 PM
Jason Tupper
Crystal Coast Rentals - Emerald Isle, NC

Well, shortly after posting this, my site bounced back to 6th position in the rankings. That's a relief. I started wondering how long it was going to take. Well it took almost 3 weeks for those that want to know.

Jan 20, 2010 11:36 PM