The broker open house and the art of coaxing realtors to come. Hoboken's urban environment poses challenges to the broker open house. Parking is the problem. No one wants to give up their spot. No one wants to look for a a spot at your broker open house. I've seen people fall into three camps on this.
1) Lavish. Go all out with a spread catered by the local gourmet place. You always know when one of these BOH are happening.
2) Raffle. Limiting the downside in case people don't show.
3) Oreos and water. True. One longtime broker pays lip service by serving Oreos and water.
Now most people are middle of the road serving some sandwiches. Personally I think it is weird when someone serves homemade meatballs, salad, etc. I'm not saying the food isn't good,because it is. just weird.
My most successful BOH ...I gave a bottle of wine to each attendee. The label had all of the property stats.
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