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What GMAC Brokers are Saying About Real Living... Quotes

Reblogger Maureen McCabe
Real Estate Agent with HER Realtors


Real Living Collage


Real Living the company that was born in Central Ohio from the company formerly known as 'HER Realtors' is growing nationally. 

This is a Re-Blog of a post from Chris Svec with Real Living.

ActiveRain members associated with Real Living or GMAC there is a Real Living group on ActiveRain.  The welcome mat is out for those who are re-branding from GMAC real estate to Real Living. 

Pictured in the Real Living collage: 

A Real Living flag flying at the Real Living HER office in Worthington Ohio 43085!  My office. 

The Real Living Business Center - Our Intranet.  Confidential info beyond this portal.  The sign in page has changed since the merger.

MyRealLiving.com The Real Living 2.0 consumer site.  Real 

The Real Living logo of course

The merger and re-branding was announced in November 2009. 

Stefan Swanepoel on the GMAC Real Living Merger

Last week:

Who's on First -  Real Living First Service Realty in Miami Florida.

Welcome to the latest franchises Re-Branding. 

Thanks to Chris Svec for the exciting information that more franchises are re-branding and thanks for allowing the Re-Blog of his ActiveRain content.


Original content by Chris Svec

Here are what two of the newest Real Living franchisees are saying regarding their decision to re-brand and join Real LivingGMAC Brokers are excited, agents are excited and we who've been Real Living for a while are thrilled by the fast growth. 

"When we were deciding to go with Real Living, I was very impressed with the technology offering and the marketing."

"The Real Living brand is new and we believe the concept is something that is really going to stick."

"It is important to be associated with a franchise that keeps you at the top and differentiates you from the competition.  Real Living will do that and also ensure we are staying ahead of what consumers need from their real estate professional."

        -  Vonda Herding - Home to Home

"With the Real Living brand, there were a number of things that appealed to us.  Our office is very technology oriented and we think Real Living has a great technology platform and offers the complete package."

"If I were to offer advice to a broker thinking about switching to the Real Living brand it would be this: If you are currently an independent, a switch could help you save money since all of the programs and platforms are already created.  If you are a franchisee of another company, Real Living can provide the support you may not be getting right now."

"Our agents are very excited about the brand change and we're off to a fresh start."

       - Andy Linihan - Real Living 1st Knight Realty

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Information is deemed to be accurate but should be verified to your satisfaction.  Information provided herein is supplied by several sources and is subject to change without notice.  Opinions expressed are solely those of Maureen McCabe.



Kimberly Thurm
Berkshire Hathaway HomeServices Chicago - Naperville, IL
Broker / Relocation Consultant ABR, CRS, GRI, SFR

Hi Maureen,

Our transition I'm sure will be a bit different from the independent GMAC offices.  We were one of the large company owned GMAC Franchises.  We are now owned by HomeServices of America, A Berkshire Hathaway Affiliate.  We are:

Chicagoland Real Estate Resource Since 1961.

Koenig & Strey is one of Chicagoland's largest and most respected real estate brokerage firms. Their unparalleled reputation for integrity and professionalism comes from consistently providing outstanding services to homebuyers and sellers. Koenig & Strey has over 900 agents serving Chicago, the North Shore, Lake County and the western suburbs. A leader in sales of luxury homes since 1961, Koenig & Strey is the exclusive Chicagoland affiliate of Christie's Great Estates, the largest network of luxury independent real estate firms in the world. For more information, visit www.ksgmac.com

It will be interesting to see how this all works out for our company. 




Jan 21, 2010 02:02 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate

It will be interesting to see how it works out for each and every GMAC office large and small. 

In the 1990's I was with a company owned Coldwell Banker office when they sold the franchise to local  people.  I guess thinking about it we went through a change when the Real Living brand was founded too.  All for the better, I believe.

Jan 21, 2010 02:07 AM
Roby Robertson
Mooresville, NC

Wonder what the 'old Real Living' owners are saying about the 'New Real Living'  Just curious.

Feb 22, 2010 04:35 AM
Maureen McCabe
HER Realtors - Columbus, OH
Columbus Ohio Real Estate


I know Sheri M In NC is pumped or was when the announcement was made last fall.

Feb 22, 2010 04:46 AM