What Good is Your Marketing Efforts if Your Photography STINKS!

Real Estate Agent with Weichert Realtors Hallmark Properties


A lot of Realtors claim to be better at marketing than most of their competitors however, when I browse the MLS I am floored by what a poor job most "experts" do at marketing their properties. 

Almost 90% of buyers now use The Internet to find a home. After restricting their search to neighborhood, price range, square footage etc. the next thing they look at is PICTURES! And some of the pictures I see are pretty bad. I would go as far to say that some look like "accidental discharges" (you know...the one where your camera goes off accidentally while pointed at the floor)

Today a lot of us are so focused on texting, 800#'s, and various ways for buyers to reach us instantly. I fear that we are forgetting what motivates buyers to call in the first place. Yes I know that we still get sign calls and by all means we want to answer that call promptly when it comes in. But let's not forget that the largest source of buyers is now The Internet; and on The Internet buyers want to see pictures... a lot of them. If they're bad you run the risk of losing that buyer forever.

When the inventory of homes is as large as it is today it's more important than ever to get the attention of buyers with good photography. I have seen pictures of tables, sofas, fireplaces (and I mean just the fireplace) and even TOILETS! This does nothing to get a buyer to call on a property.

I have dabbled in photography long before I ever knew that Realtors worked on commission, so I guess this might explain my frustration with what I see. With today's cameras it really is not difficult to do a decent job if you just give it a little thought and effort.

I, for one, have ventured on to a more advanced technique called HDR (High Dynamic Range) photography. This is a process that requires no flash for indoor pictures and provides a really nice balance of light; even when shooting very large rooms.

Is anyone else out there is using HDR? I'd love to hear how it's working for you




Comments (3)

Lewis Beynon
CENTURY 21 Triangle Group - Raleigh, NC
Lew B Realty

I agree 100%!!!  I always tell my clients that if they are not 100% satisfied with my photos, I'll hire a professional photographer to shoot the house for me.  I'm willing to spend the $100 if it sells the house!!!

Jan 21, 2010 06:11 AM
Amy Gooden
Allen Tate - Charlotte, NC

I don't get it either. Agents will just take photos and then slap them on the internet. If your shots don't come out right, go back and try again in different light etc.

And why don't homeowner's care what their photos look like? I have NEVER had a homeowner ask me about my photography skills at a listing presentation. They will insist on open houses and expensive print ads but what good are those things if the photos of the house are aweful?

Jan 21, 2010 06:13 AM
Stephen Arnold
HomeSmart Elite Group - Scottsdale, AZ

Soooooo true!!  I am with you guys 100% as well!!  Actually...no marketing with great pics would be better! :)  I've had so many great houses that were passed by due to poor pictures and a quick mouse click by a Photos Only type of buyer!

Jan 21, 2010 06:17 AM