AWARDS NIGHT FOR "REALTORS"

Reblogger John Grasty
Real Estate Sales Representative with for real estate results in the Tri-Cities.

There is no way I'm passing on this much-blogged topic; without a REBLOG!

Unfortunately for the public, ‘listing volume' is a common way for defining successful REALTORS.  If the professional obligation of a REALTOR is in fact to work in the best interest of a client then perhaps we need to do some serious navel-gazing on how we define success.

The failure rate (of expired listings) is not a measurement commonly used in the real estate industry.  Now we must change this so we know how successful we are as individual REALTORS and as an industry in fulfilling customer expectations, and our professional obligations.

The task defined is to sell 100% of listings and all REALTORS should be measured against this standard if we are going to improve our professional perception.

Many of the recognized, so-called, “Top Producers” who rely on volume are also top producers of expired listings. So seeing a particular REALTOR’s “for sale” sign everywhere is not necessarily a good sign.

Our obligation as REALTORS is to protect the best interest (of the seller) by being honest with that seller. How is taking any over-priced listing in the best interest of the client (or our profession)? The goal is not to list, but to sell.

In reality, the REALTOR who chooses to focus their personal attention on one listing at a time might be far more effective.

Original content by Terry Chenier

Some time ago, I did a post about realtors who

abuse clients by taking way too many listings and not servicing them.

I link that particular post here for those of you who didn't catch it.

The post

Every year, our Board has an "awards night" for the best of everything.

(And I'm sure every board has a similar system in place).

Best teams, best realtor, best rookies etc. And the winners can use these accolades

for future advertising, and so they should. I would like to see a better litmus test put

in place to evaluate realtors properly. If a realtor lists, for example 400 houses and condos

in a year and 50 get sold, they made a ton of money, but at a 1 to 8 ratio, whose interests

are they serving? It's a numbers game for them, and the customer isn't being served.

And, their game tars all the other realtors with a broad brush.

Maybe something along the lines of taking all their listings,

deducting all the expired and terminated listings and get a true reading

of really took place. We know what took place, the consumer surely doesn't.

Man, I'd like to get this system changed. That's just my take.

I was going to post this "Members Only", but decided against it.

I'll let the public guage for themselves what's going on.

 

  I'm a "Points Pig". If you like it, RE-BLOG it.

 

 

 

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Fernando Herboso - Broker for Maxus Realty Group
Maxus Realty Group - Broker 301-246-0001 - Gaithersburg, MD
301-246-0001 Serving Maryland, DC and Northern VA

I disagree completely, the same reason why a listing fails to a Top Producer  . . it fails for the Realtor that has only 5 listings per year.

As a matter fact, a Top Producer Realtor has better systems and marketing than the average Realtor

The bottom line is price, price and price. . a Low Producer Realtor can do daily open houses and knock on doors but is the price what finally sells the house!

Jan 21, 2010 08:52 PM #1
Rainmaker
179,718
John Grasty
for real estate results in the Tri-Cities. - Port Moody, BC
Your Tri-cities REALTOR, neighbour and volunteer.

The point of Terry's post is the way we presently define, measure and recognize, a so-called, "Top Producer".  Our current performance measurements needs to be reviewed because some of those recognized within the industry are also those who do harm to the profession (by taking on over-priced listings).

So yes, you are right, the botttom line is price, and getting it right for the customer.

What exactly do you "disagree completely" with Fernando?

If you disagree with my comment, "the REALTOR who chooses to focus their personal attention on one listing at a time might be far more effective...", the words "might be" were carefully chosen.

Your definitive claim, "As a matter of fact, a Top Producer Realtor has better systems and marketing than the average Realtor", sounds like the very marketing claims of the companies that sell the systems.

I have no doubt that different systems work for different people, and they all require a certain amount of discipline; I use Entourage on my Mac OS 10. I'd like to see some independent research if you have some to back up your claim.

It's great to get comments with an opinion Fernando, rather than the usual, "interesting" or "nice"; I really appreciate you sharing your thoughts.

Jan 22, 2010 05:08 AM #2
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Rainmaker
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John Grasty

Your Tri-cities REALTOR, neighbour and volunteer.
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