There is no way I'm passing on this much-blogged topic; without a REBLOG!
Unfortunately for the public, ‘listing volume' is a common way for defining successful REALTORS. If the professional obligation of a REALTOR is in fact to work in the best interest of a client then perhaps we need to do some serious navel-gazing on how we define success.
The failure rate (of expired listings) is not a measurement commonly used in the real estate industry. Now we must change this so we know how successful we are as individual REALTORS and as an industry in fulfilling customer expectations, and our professional obligations.
The task defined is to sell 100% of listings and all REALTORS should be measured against this standard if we are going to improve our professional perception.
Many of the recognized, so-called, “Top Producers” who rely on volume are also top producers of expired listings. So seeing a particular REALTOR’s “for sale” sign everywhere is not necessarily a good sign.
Our obligation as REALTORS is to protect the best interest (of the seller) by being honest with that seller. How is taking any over-priced listing in the best interest of the client (or our profession)? The goal is not to list, but to sell.
In reality, the REALTOR who chooses to focus their personal attention on one listing at a time might be far more effective.
Some time ago, I did a post about realtors who
abuse clients by taking way too many listings and not servicing them.
I link that particular post here for those of you who didn't catch it.
Every year, our Board has an "awards night" for the best of everything.
(And I'm sure every board has a similar system in place).
Best teams, best realtor, best rookies etc. And the winners can use these accolades
for future advertising, and so they should. I would like to see a better litmus test put
in place to evaluate realtors properly. If a realtor lists, for example 400 houses and condos
in a year and 50 get sold, they made a ton of money, but at a 1 to 8 ratio, whose interests
are they serving? It's a numbers game for them, and the customer isn't being served.
And, their game tars all the other realtors with a broad brush.
Maybe something along the lines of taking all their listings,
deducting all the expired and terminated listings and get a true reading
of really took place. We know what took place, the consumer surely doesn't.
Man, I'd like to get this system changed. That's just my take.
I was going to post this "Members Only", but decided against it.
I'll let the public guage for themselves what's going on.
I'm a "Points Pig". If you like it, RE-BLOG it.
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