I was worrying a bit at breakfast this morning (before I had my coffee) about not knowing what to write about today. My oldest daughter asked what I usually put in my blogs, and I told her I try to write about sales. Being the helpful child that she is, she looked around the room and suggested I write about her lunchbox. After I tried to tactfully decline, she pointed out that we purchased her lunchbox online.
Which got me thinking... When I was a kid, my mom bought me a new lunchbox every couple of years- mostly because back then they were metal and would rust a bit, or would get too dented up to stay closed. I specifically remember my King Kong, Avengers and Hardy Boys boxes (with matching thermoses!). I'm pretty sure we picked them from whichever ones happened to be on the shelf at the local grocery store. I stopped using lunchboxes after elementary school, but I'm certain other moms and kids went to the store to buy theirs too, over the years.
But in our present day- in our "right now"- even something as personal as a lunchbox is purchased on the internet. In fact, we bought my daughter's box online because it was more personal- My daughter picked out the color of the box, the color of the handle, and was even able to select the color and font of of her embroidered name on it. So, things have changed since I was a kid- technology has made even simple childhood purchases a virtual experience- with enhanced "real world" results.
Really, it almost seems more incredulous to pick a lunchbox online than a mortgage. But the real estate and finance industries have changed, too! When I was a boy, if my parents wanted a mortgage, they went to their bank- that was about the whole game back then. Now, without leaving our home, we can purchase and finance a new one. Pretty amazing.
If you're the one selling houses, mortgage products or home insurance, or consolidating debt, however, how do you get the public to pick you? Your website may be your advertisement- the way the pictures on the sides of the lunchboxes were the advertisements that caused me to buy them when I was young- but your website doesn't make sales on its own. If websites did all the work, there wouldn't be a need for salespeople. Even with the world wide web, you still need to make a connection with people to be successful.
That's where Obbee comes in. Like the helpful store clerk ("Lunchboxes are in aisle 9"), we direct interested purchasers to you. We comb the internet, qualify motivated leads and match them up with you because you have what they want. If that sounds simple, when you get down to it, it is... about as simple as a lunchbox.
- Dave
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