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If you've ever Googled your name, you know how important managing your reputation online can be. Each day, thousands of individuals are searching online for information about others simply by searching on Google or other leading search engines. With information being so readily available, managing your reputation is more important than ever. Join us Saturday, January 23rd at 10 am PST/12 PM CST as Marketing Expert and Founder & CEO of CLT Marketing Chris Treece will discuss.
Why It's Important to Manage your Online Reputation
Increasingly brands and individuals are beginning to understand the impact of Online Reputation Management or ORM as some call it. As consumers increasingly use search engines like Google, Yahoo, and Bing to search for information (to the tune of 400M searches per day by the way) the content they view whether company issued, mainstream media reported, or consumer generated represents a portrait of that brand or individual.
The amount of social content from sites like Twitter, Facebook and blogs that consumers are creating which now appears and ranks in search engines any amplifies the importance of managing ones online reputation. Not only are a lot of other consumers or potential prospects viewing your portrait every day but is it actually constantly changing snapshot. Brands and individuals must constantly be looking at that portrait to ensure it is align with the brand, the realities of their offerings and managing information that is inaccurate. Like adjusting the painting a little or adding something new to the portrait to keep is to date and accurate.
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