Investing in Rental Property Staging

Home Stager with Southern Staging & Redesign

The past few months, I've been spending time re-vamping a rental house that I own. This is a cute little cottage that I purchased almost 30 years ago. I was single, had a Realtor Dad and Builder Mom and not only did they encourage me to purchase the house they also persuaded me to remodel it and boy did it need it. The walls were bright yellow, the floors covered in nasty carpet, the bathroom was 4/8 and the kitchen was sad. All of these things were updated and it was very comfortable place to live.

Since I've married, it has been investment property for me and I now find myself remodeling it again. I have become my own staging client and as my own client I need to follow the rules of staging in order to attract the best tenant.

Repaint interior walls to a neutral color.

Replace floor covering and light fixtures in bathroom.

Refinish hardwood floors.

Replace floor HVAC vents.

Clean existing ceiling and light fixtures.

Clean windows and replace blinds.

Pressure wash exterior and remove mildew.

Paint exterior trim.

Add furnishings and accessories for showings.

As a stager and former real estate agent, I believe that in order to attract a good tenant, I need to show a prospective tenant that I take pride in my investment properties and that I expect that same commitment from them. I want them to understand that I'm allowing them to move into my "portfolio" for a monthly fee and that I want them to show some pride in their surroundings and take care of my "retirement fund". So far, it's been a good marketing approach.

With the exception of painting the exterior trim, my check list is completed. The exterior painting will have to wait until the rain stops so that the trim can dry, and for the painter to get caught up on all of their other jobs that the rain has prevented them from completing.

If you have investment property, you may consider staging to rent. If you want to give it a try, call me. I'd love to help!

Posted by

Southern Staging & Redesign


Newnan Home Stager

Professional Home Stager Servicing Newnan, South Atlanta, Fayetteville, Fairburn, College Park, Tyrone, Peachtree City and LaGrange, Georgia 

We Turn A Sellers House Into A Buyers Home

Comments (11)

Judi Boad

Hi Nan,

Beautiful results from your stager!!   :)

I love the way sandy walls make the white trim pop! As you know, your hard work will attract pride of ownership renters who will cherish your cottage.

Best regards,

Jan 24, 2010 01:12 AM
Al Wright
Affordable Canadian Home Inspections - Hamilton, ON
Have your inspections performed the Wright Way

Some of my old tennant you couldn't even see the floor - nice staging though

Jan 24, 2010 01:34 AM
Kathy Burke
Sensational Home Staging~~Danville, CA - Danville, CA
S.F. East Bay Home Staging

Looks great and a tenant will see a real pride of the wall and trim colors!!  Good Luck with this investment!

Jan 24, 2010 01:46 AM
Maureen Bray Portland OR Home Stager ~ Room Solutions Staging
Room Solutions Staging, Portland OR - Portland, OR
"Staging Consultations that Sell Portland Homes"

Great idea to stage rental properties.  Not only will it look more inviting and appealing, renting it faster -- but it sends that subliminal message to prospective tenants that your property is well cared for and they'll want to keep it like that.

Jan 24, 2010 04:53 AM
Ginger Foust
Certified Staging Professional - Oakhurst, CA
Home Stager Oakhurst CA, Dream Interior Redesign & Staging

Nan I have staged several rental properties (including my own) and it really works.  People are surprised to see furnishings in a rental property.  Just have to make sure that they know that the "pretties" don't stay. 

Jan 24, 2010 06:58 AM
David Peterson
Synergy Staging ~ specializing in vacant home staging - Portland, OR
Home Stager Portland OR-Synergy Staging-Portland Oregon

We are firm believers in staging to rent as we have seen the positive results.  Both staging homes and model units have garnered much quicker results than renting empty units.  The same connection that a buyer feels when looking at a staged home a renter feels when looking for at a staged rental.

Jan 24, 2010 09:22 AM
Michelle Pimentel
Empire Home Staging Solutions - Upland, CA
ASP, IAHSP Empire Home Staging


Professional home staging is not only for preparing properties that are for sale... staging is a great way to get rental properties rented out.  You did a fantastic job preparing every detail for this cottage home! Staging is a smart choice for investors to help market their rentals.

Jan 24, 2010 07:12 PM
Mary Lou Teague
Home Style and Staging Knoxville. TN

Great job, and staging rental property has it advantages also, I agree with the others that staging rental property lets the renter know that property is cared for and looked after. So therefore you get better renters.

Jan 24, 2010 10:31 PM
Kim Dillon
Creative Eye Home Staging - West Chester, PA

You did a great job with your improvements.  Looks very calming.

Jan 25, 2010 05:01 AM
Valerie Sagheddu
Apostle Art Home Staging & Design - Stroudsburg, PA
~Home Staging Professional, Poconos, PA

I have worked with an investor to get his apartments every time!!

Jan 26, 2010 05:16 AM
Nan Johnston
Southern Staging & Redesign - Newnan, GA
Southern Staging & Redesign

Thank You for all the comments.  We're still looking for a tenant, so keep it in mind if you know of anyone looking for something in Newnan,Ga.

Feb 07, 2010 08:10 AM