The Hook of Using a Good Photo

Real Estate Agent with Solutions Real Estate CA DRE #01490977

Morning musings, over a cup of coffee, can sometimes lead to interesting thoughts. Or generate ideas for a post.

Such was the case just now, after getting a comment from fellow blogger and CRS Sam Miller. Sam is a very successful agent and blogger in the Knox Country real estate market in Ohio, and he knows about the power of the Internet in his business. 

Lake San Marcos in San Maarcos California 92078

I wrote a short article recently about Lake San Marcos and included a couple of photos (one shown above) I had taken plus a video. Sam's simple, but powerful comment a short time ago was "As soon as I saw the lake photo on your post I was hooked."

Think about that simple statement

Yes, it could be that Sam is particularly fond of lakes and, upon spying one, was inspired to take a look. Perhaps he wouldn't have if the photo had not been the hook that dragged him in. 

I think this is a profound example of the power of using a good photo in your blog posts to grab the attention of readers - something that MAKES them want to read your article.

Something that is highly relevant, and speaks volumes about what the article is about. And, perhaps, says more than the content itself...a photo blog can send a powerful message and generate emotions in ways simple words might not

Are YOU taking advantage of the hook of using a good photo?


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Kathleen Barnato
Kathleen Barnato, Your Santa Barbara & Montecito Connection - Montecito, CA
Realtor - Santa Barbara/Montecito Real Estate

Today is sunny and gorgeous in Santa Barbara - going to take the camera out and shoot some of those beautiful spots we have here - thanks for the reminder.

Jan 24, 2010 02:56 AM #1
Susie Blackmon
Ocala, FL
Ocala, Horses, Western Wear, Horse Farms, Marketing

Great pictures like your pictures help! It's cold and windy here in the mountains of NC and everything is brown, so the blues in your picture are beautiful to me.

Jan 24, 2010 02:58 AM #2
Pat Champion
Coldwell Banker Camelot Realty - Mount Dora, FL
Call the "CHAMPION" for all your real estate needs

This is so true you want to be able to hook the reader anyway possible. A good photo will do the trick keep the reader focused.

Jan 24, 2010 03:00 AM #3
Sam Miller
RE/MAX Stars Realty - Howard, OH
Knox County Ohio Real Estate Specialist

Jeff - Thanks for the links and I admire how you were able to take my simple comment and create a thought provoking post from it.  Photos, titles and graphics can sure do wonders to hook readers.  Thanks again!

Jan 24, 2010 03:17 AM #4
Debi Boucher
Real Estate Showcase Photography - Woodland Park, CO
"Realtor Showcase" - Real Estate Photography/Virtual Tours

No doubt about it Jeff. A photo makes a huge difference.


Jan 24, 2010 03:23 AM #5
Bill Gassett
RE/MAX Executive Realty - Hopkinton, MA
Metrowest Massachusetts Real Estate

It can not be emphasized enough Jeff. Whether is a blog post or a home in an internet site, the photos are critical to capturing the audience.

Jan 24, 2010 03:51 AM #6
William Johnson
Retired - La Jolla, CA
Retired Real Estate Professional

Hi Jeff,

Thanks for bringing and sharing this post with our group of Photo Bloggers. I think photo blogging itself is now becoming very popular as people better understand the connection of the photo and the story contained within it. While certainly every post doesn't have a photo blog, having this type of post certainly provides interesting and relevant content.

This morning in the newspaper, I was reading about the Big Bay Whale Fest. Normally I would write a post but I don't have time to get there. The point though is more important. The photo showed children running through the belly of giant inflatable whale at the Fest. As I read the story, I was looking for more photos , perhaps of the outside of the Whale or of the Fest itself. Nada. Newspapers can't afford all the space. But as community presenters in Photo Blogs we can and should provide for a better visual experience. People want to see photos in particular of local, regional and national events , locations and destinations, housing communities, styles and unique propositions, communities and the characteristics that make it unique, experiences explained and visualized, nature, and the people engaged in living life. The strength of good Photo Blogging to me, makes the difference. Now if I can just get that great new camera unpacked and get busy,lol.

Thank you again Jeff and I hope you will bring our group more and more of your talents as a skilled blogger.

Jan 24, 2010 04:05 AM #7
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Jeff, presentation is a huge part hooking people, and pictures and layout is a huge part of that, I know that it works on me.

Jan 24, 2010 12:52 PM #8
Terry & Bonnie Westbrook
Westbrook Realty Broker-Owner - Grand Rapids, MI
Westbrook Realty - Grand Rapids Forest Hills MI Re

So right the photos are almost more important than the words.

Jan 24, 2010 03:30 PM #9
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Jeff Dowler, CRS

The Southern California Relocation Dude
What's my Carlsbad CA Area Home Worth??
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