People have walked to the altar dressed in it, protected their garden plants with it, even put it on display at highbrow art museums.
Mostly, they like the sound it makes when they destroy it, piece by piece, which largely explains the appeal of Bubble Wrap, the stress reducer disguised as package cushioning.
Sealed Air, the Elmwood Park-based company that manufactures Bubble Wrap, thought he'd witnessed every form of Bubble Wrap mania until he received a wedding invitation last year from a woman in Ohio who said she would wear the product on her trip down the aisle.
Fifty years later, Sealed Air has global revenues of more than $4 billion and legions of fans who have come up with myriad uses for Bubble Wrap (It's a wig! It's a mobile home! It's a sleeping bag! It's a flotation device!).