Custom Build Your Real Estate Business Model with a Real Estate Virtual Assistant

Education & Training with Inman News

2010 is looking to be a fantastic year as a real estate virtual assistant. The beginning of the year is (or just before) is always a busy time to listen and consult with possible new clients and other real estate professionals seeking to make some real changes, try out a VA, or are just desperate for some help.

During that time its typical to hear many of the same questions, and some questions usually leads us down a path of conversation that is unfamiliar to many agents, that comes after “How many clients do I have?” and “What do I do for them?”

Answering that question can be hard  because every client has a slightly different business model, market & location, and needs. So the answers vary. That got me to thinking. How do you see a virtual assistant fitting into your business model?

I work with real estate Teams, Brokers, Top Producer’s, New Agents all with varying needs. So let’s break it down just a bit so you can see how a VA can be customized to fit your business model, and what to look for when interviewing VA’s.

Real Estate Teams: Virtual Assistance for real estate Teams is a VERY collaborative effort on everyone’s part. Communication and systems are an absolute must. There usually must always be a team manager that leads in the delegation or it should be broken down into areas of delegation for different members of the team. Calendars, planning, and conference calls are plenty. Your VA should be aware of how your team works together, and is not easily overwhelmed with working with different personalities and work styles. If learning technology is difficult for most everyone on the team, an in-office support team member might be a good first choice.

Broker Level: Communication and goal setting should be clear from Broker to Agents. Virtual Assistance at the Broker Level might mean seeking a VA with a Multi-VA Team, not a sole VA. However, a VA can be the center of your online and offline management, coordinating transactions, achieving your standards for marketing, and offer additional suite of virtual tools to aide in recruiting. A VA can also be available for any joint company branding, marketing and social media efforts. Once again processes & systems must tied and true to be the most cost effective, but a VA can help bring it all together in your office.

Experienced Agents: Experienced agents may not have the need to re-create the wheel with systems, many are in place, but streamlining, and advising on old, tired marketing practices and vendors is key.  Keeping on top of technology, implementation and becoming more efficient with online practices is key to partnering with a VA.

New Agents: Starting from scratch and getting off to a great start can be a challenge in the industry of real estate for a new agent. Building a brand that is identifiable, and individual & separate from your franchise  is key to building a business that will stand the test of time and carry you through the ups and downs of real estate. A VA can help you decide and expedite a plan for your investments into your marketing, websites, blogs and other necessities. They can help match your work-style to the social media that compliments you, and enhances your relationships online & off, builds your Sphere of Influence, and helps you manage and start your database.

Business Models can be further defined by niche models like Luxury Home Agents, and Foreclosure Agents for example.

As you can see, the needs can be broad for your business model. Knowing where to start adding in leverage, support and productivity does take some time and thought, but you’ll know when you have found the right match when your VA can help you customize and grow your real estate business model.


Copyright 2010 Laura Monroe | Real Estate Virtual Assistant| Creative Agent

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Jeff Dowler, CRS
Solutions Real Estate - Carlsbad, CA
The Southern California Relocation Dude - Carlsbad

Laura - Happy New Year! Seems we haven't spoken in quite some time. This is a great article with lots to think about. A VA is on my list for this year if I can manage it. I'm curious - do you find that delegation to you, or any VA, is a big issue? And if so, how do you deal with that?


Jan 24, 2010 12:35 PM #1
Laura Monroe
Inman News - San Francisco, CA
Dir. of Industry Engagement & Social Media

Hi Jeff~ Happy New Year to you as well! Delegation CAN be slightly difficult for some, but that being said, my philosophy is that a VA can be the one to help guide you through your comfort level, and be proactive in helping you decide the best things for you to relieve yourself of in order of priority. Communication and being detailed with an action plan usually can accomplish that:)

Jan 24, 2010 01:30 PM #2
David Matney
BHHS - Ambassador Real Estate - Omaha, NE
Omaha, NE Real Estate | Omaha, NE Homes For Sale

Hi Laura, just checking in on my favorite VA.  It has been a little while since I have done anything on AR.

Feb 17, 2010 04:17 PM #3
Melanie Hedrick
Elite Texas Properties, the best homes from McKinney to Dallas! - McKinney, TX

Hi Laura,  Thanks for shedding some light on REVAs.  I've been thinking about adding an assistant for some time, and a VA might be the way to do it!

Apr 04, 2010 01:00 PM #4
Charles Stallions Real Estate Services
Charles Stallions Real Estate Services Inc - Gulf Breeze, FL
Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl.

Our team leader has put this on his to do list this year, he suggested it might be less of a cost factor.

Jan 05, 2013 10:21 PM #5
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Laura Monroe

Dir. of Industry Engagement & Social Media
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