Patty McCarthy spoke on the Luxury Real Estate Panel at the recent Quantum Digital Summit in Austin January 19 and 20, 2010. She is Vice President/Realtor at William Raveis Real Estate in Connectut for the past 20 years. I can certainly see why she is an acknowledged leader on the cutting edge of real estate.
She has warmth, a sense of humor, style and also is a graduate of the Floyd Wickman Training Course (she claims she went through it twice and I believe her). Her presentation was humorous but contained very relevant content. She discussed the elite suffering as they lose jobs, bonuses and equity in their homes. Remember they are consumers and prop up many businesses that keep dollars in circulation. They are learning valuable lessons and are finding their core center is family which means the most to them. Making higher incomes only generates more purchasing power, but, when the chips are down they, like everyone, believe family comes first.
Patty is creative and demonstrates sound thinking. Sellers don't like bad news but realize they need to hear the truth. Patty gives it to them straight! Here are just a few of what you might hear her say when discussing the value of their home:
1. If you knew your stock would go down in value in the next 6 months, would you sell your non-performing asset?
2. The market is not ready to pay you the dollars you need at this time.
3. How many selling seasons would you like your home to be on?
4. Hope is not a strategy.
5. Set a "worry price"... a price a buyer will worry someone else will buy the home.
Patty is successful because she studies her market, has systems in place and markets herself as well as her properties.