I just returned from the CyberStars Summit in Scottsdale, AZ, and WOW, was I ever blown away by the amount of idea-sharing and learning. I attend lots of conferences and educational opportunities every year - I've always wanted to be a perpetual student - and this was, by far, one of the best!
The number one takeaway that I learned from this conference was using QR Codes in my real estate business to help me sell your home.
What is a QR Code, you ask? Good question!
A QR Code is like a bar code - the ones you see in grocery stores, bookstores, almost any retail establishment. It is a code that, when read by the correct device, can provide you with information about a product - whether it's a price on a retail product, or in this case, a website and information about a home listing.
A QR Code looks like this:
It's the next wave in technology that allows you to download information in a "green" way. For example, if you drive past my listing and want more information, you would use your iPhone, Blackberry or other PDA/Smart Phone device to scan the QR code on my sign instead of picking up a paper flyer. You could then download the information stored in that code, which contains the website address for that listing and would take you to www.3003Mulberry.com - the website for my listing at 3003 Mulberry Street.
If you have a Smart Phone/PDA, iPhone, Blackberry - you can download a QR code reader. (I have an iPhone - I like the free QR Code reader app called "QR app".) There are FREE, downloadable apps for these devices that can not only allow you to be mroe "green" (i.e., not pick up and waste paper flyers) but also to have instant access to information at the touch (literally!) of a button!
Will a QR code guarantee a quicker sale of your home? Not necessarily, however, it will open up your listing to a whole new realm of possible buyers. As Gen X, Gen Y and the Millenials become the largest group of homebuyers and also the most tech-savvy, they look for more and more technologically savvy REALTORS® and real estate. The more resources we give them, the more attracted they will be to your listing.
It's an exciting time to be a REALTOR®! Call me today if you are interested in buying or selling a home - let me put our tech-savvy marketing plans in place for you today! Visit Maura and The Gebhardt Group online.
Maura Neill, ABR, CRS, MA
The Gebhardt Group
RE/MAX Greater Atlanta
10220 Medlock Bridge Road
Johns Creek, GA 30097