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Geek speak translated

By
Real Estate Agent with Coldwell Banker Colorado Rockies Real Estate

One of the hardest things for me to learn has been the new language that I call "geek speak".geeks

I thought it might help some of the newer bloggers to have some translation, and perhaps some of you veterans can add a few more that I forgot.   I find that geek speak is more ingrained in veterans, which is why I, a relative newbie myself, think that perhaps I can help others understand what this crazy language means.  I certainly am no expert, and these definitions are in my own words, trying to keep it as simple as possible.  If I have over-simplified or am incorrect, I am sure others will explain better than I, in the comments below.

So here are a few definitions for you to get started:

I am assuming you already know what "blog" means, but just in case you don't,...it is short for Web Log, which started as a kind of on-line diary or journal and has morphed into what we have here today.

Search Engine  The big three are Google, Yahoo and MSN.  Others are Live, Ask, Dogpile and Altavista.  More people seem to be concerned with ranking high in Google because it is currently the largest search engine, and also the hardest to get good rankings from.

SEO  Search Engine Optimization.  A method of enhancing your website or blog to make it search engine friendly.  It is a means to make your site show up higher in the search results when someone is looking for a specific term.  This method, done properly, helps you show up higher in Organic (or naturally ocurring) results.

SERP Search Engine Results Page  If you search for something on Google, Yahoo or MSN, this is the page that comes up with all the results for your search.  Across the top and down one side with be the paid links (PPC, see below) and the rest will be the Organic results, which is where we are striving to be with our SEO.

Black hat SEO  Tricky or spammy methods that fool the search engines and may work for a while until they figure it out and either ban you or put you in the sandbox.  If you are sandboxed, many of your pages will not be indexed by google and you will be practically invisible to everyone.   Link farms, which usually are paid services  that claim to bring you higher rankings by linking you to lots of people you have never heard of, are usually considered Black Hat.  Invisible text on your page is considered spammy and is not welcomed.  It is made invisible by having the words the same color as the background, so you can't see it but search engines can.  However the search engines can now recognize it for the spam it is and penalize you for it.  White hat

White hat SEO  The proper and "google approved" use of the important words on your site.  Otherwise known as keywords and meta tags.  If you are selling real estate, that is probably one of your keywords.  If you are in Colorado, that would be another.  You want to be cautious with using the keywords on each page just the right amount of times (3 or 4 maybe?)   If you use the same words over and over it is considered spam.  However, words on your page should be matches for words in your titles, which are usually keywords.  Links are important and must be real and relevant to your website category.  Reciprocal links are not necessarily helpful, according to most people, and it is better to get people linking to you without your having to link back to them in return.

Page rank.  A grading system by Google that tells you how important they think the page is.  The grading system is based on the content of the page and the links coming into it from other pages.  You can find out your page rank by downloading the Google Toolbar and finding the button under "options"

Pay per click or PPC  A way to buy your way to the top of the Search Engine Results Page.  You bid on certain words and the highest bidder wins.  If you want "Los Angeles California real estate", you can get it, but it will cost you a lot of money every time anyone clicks on it.  A less expensive way would be to buy words that are used less often, but have less competition.  Perhaps "home in LA"? I am not in LA and haven't researched it, so these are guesses, but hopefully you get the idea! 

Podcast recorded audio clip that can be downloaded from your site or just listened to by clicking on a link to it.  It can be used as narration on a slide show, or could be longer, in a story form or possibly an interview. 

Wiki  Software that allows an encylopedia on the internet to be developed by a group of users.  Probably the best known is Wikipedia, and I have used it here for many definitions.

RSS feed  A method of having information "pushed" to you, versus "pulled" by you.  You can set up an RSS feed easily using Google feed reader.  You tell it which blogs you want to subscribe to, and any time there is new content, the RSS feed brings it to your Google account.  Alternatively, you can set up an RSS feed on many blogs (not AR yet) so that your new content is sent out to people who have subscribed to it.  There are many names for these types of accounts, like Feedburner, Newsgator, and often you will see the little icons on the pages. 

Widget  Now there really are widget factories.  Widgets are the names for all the little gadgets and icons that you see in a lot of the sidebars on AR.  You get them by going to the website that creates them, and copying and pasting the html code for the widget into your blog description box. 

Hyperlink  The underlined "live" link that you can click on to go to the page described in the link.  It might be a web address you are clicking on, or it might be anchor text, which will take you to the page that has to do with the word you clicked on.

Blogroll  The list of links to other blogs in the sidebar of your blog.  They are usually friends or other blogs whose views you respect enough to link to them.

Avatar  or Avy The photo or symbol by which you are known on the internet.  Traditional photos like the ones that we use as Realtors are considered a bit old fashioned.  The animated person getting ready to take a hike in my sidebar is also an Avatar.

Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor

Ardell, Rich and Laurie, thanks for visiting...I know you learned all of this years ago and I am just now catching up.  I still have a way to go, but progress is being made!

Lynda and Katrina, they don't call them the Greatest Generation for nothing!  It does seem strange that when my Dad was at war he was gone for 4 years without coming back home and his parents got letters months after he mailed him.  A telegram was a terrible thing to get because it usually told families that the loved ones were dead, injured or missing.  Today the soldiers in Iraq email their families, send videos home and get R&R breaks occasionally.  Still not an easier job for anyone, but it must have been a terrible hardship back then.

Marie, I am glad to share and hope you can use it.

Chris, I used to use 4 1/2" floppy discs in the days before windows.  We had to input all our sales by hand because the cash registers couldn't connect to the computer. 

Missy, I will add "long tail" to my next list like this one.  I think it is an important part of SEO.

Paula, I wonder how many "old" bloggers we have?  Perhaps we should take a survey to see how many are over 70?  over 80?

Todd, Geek is not an easy language to learn (unless you start at 3 yrs old, and then it is alll  you know).  I often think that I could use a 10yr old tutor.

Jason, you are catching on fast....and it won't be long and you will be passing on all you know about blogging.

Mana,  I like your avatar, and I bet your kids are just jealous that they don't have one!

Phew, I am going to have to do this a little more often, but I have this little problem called work that gets in the way!  I hope I didn't leave anyone out.  Thanks for all your comments.

 

 

Jul 13, 2007 07:05 AM
Cyndee Haydon
Charles Rutenberg Realty - Clearwater, FL
727-710-8035 Clearwater, Beach Short Sales Luxury Condos &Homes
Joanne - thanks for all your hard work and sharing. Lots of good info I have to take time to digest.
Jul 13, 2007 01:30 PM
Dena Stevens
Rocky Mountain Realty - Canon City, CO
Putting The Real Into Realtor Since 2004
Like Ashley I wonder how relevant this list will be even 5 years from now.
Jul 13, 2007 04:33 PM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor
How relevant will it be one year from now?  The basics will probably still be ok, but this will be old stuff and the new stuff will take over.  See you next week Dena!
Jul 13, 2007 04:54 PM
Thesa Chambers
West + Main - Bend, OR
Principal Broker - Licensed in Oregon
this is too cool... so helpful for those that do not know - way to go
Jul 13, 2007 05:41 PM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor
Thanks Thesa, what would you add?
Jul 13, 2007 05:51 PM
Ann Heitland
Retired from RE/MAX Peak Properties - Flagstaff, AZ
Retired from Flagstaff Real Estate Sales
A fun read. I need to learn how to do the graphics/pics like you do.
Jul 14, 2007 11:01 AM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor

It is easy Ann!  Kristal did a tutorial on it a while back and that is how I learned.  All you do is: first get your picture or clip art.  There are some free ones on the web, and flickr is a good source as they are not usually copyrighted and are free to use.  Save it to "my pictures" or somewhere on your computer where you will remember where it is.  On the top bar of the area where you are writing your post is the tool bar for Bold, Italics, links etc.  There is a little picture of a tree.  That is your photo insertion tool.  Click on it and a box will come up titled insert/edit image.  To the right of the first blank line is a little box with red marks in it.  Click on that box and it will take you to another window.  Click on the "browse" button and it will go to (maybe) "my pictures".  If it doesn't take you there, find your "my pictures" folder, and then click on the photo you want to insert, then click on the "open'" button.  Your picture title will show in the bar next to the browse button.  Click on the button below that says "upload photo".  it will take you back to the first window you had open and the photo will show below.  Mayflower gulch, colorado

Next, type in the title and image description ( I usually use the same thing in both...be careful to use keywords if you can as the search engines pick up the picture titles) click on the "appearance" tab in that same window and pick where you want it to go in your text.  If you use "right" as I did here, it will show up on the right and the text will wrap around it.  Then resize it.  The photo I am inserting now says that it is 800x531 but I only want it to be 300 on the largest side, so change the number to 300 and the other one will automatically adjust if the "constrain proportions" box is checked.  Any larger and it can take too long to load.  If your number is smaller than 300 you cannot make your photo bigger.   Below the size are a couple of boxes  called "vertical space" and "horizontal space".  I put a 5 in both, and that is all I do.  Then go to your text and put your cursor in the location you want the photo to go and click insert.  That is all there is to it  This photo, by the way, is of Mayflower Gulch, in Colorado.  We hike there a lot in the summer and the wildflowers are beautiful!  The old log cabins are from a ghost town called Boston. 

it probably would have been easier to just link you to Kristal's post, but I decided to search for it after I got this done as I wanted to give the right person credit for it.  I found it, and so linked to it above.  Now you have two sets of instructions!

Jul 14, 2007 11:27 AM
Jennifer Steck
Rocky Mountain Homescapes, Keller Williams, Denver Colorado - Denver, CO
Denver Real Estate
Joanne- You've explained everything so well even I understand it. I learn something new and different every day. Great job!
Jul 14, 2007 12:27 PM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor
I think you could add to this list too Jennifer!  I need to be able to insert graphs like you do.
Jul 14, 2007 12:32 PM
Maggie Dokic /Indialantic | 321-252-8696
Magdalena Dokic - Indialantic, FL
Selling the beach in Florida's space coast
Joanne, this is a great post!  For a newbie, you sure know a lot.  I learned quite a few things here.  Thanks.
Jul 14, 2007 02:46 PM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor
Hi Maggie,  isn't it nice that we don't all learn things in the same order?  It makes it much easier to share information.  When I take ski lessons, it seems that I often hear things I have heard before, and yet I am making progress.  I truly believe that you learn what you need when you need it, and the rest is still out there waiting for you when you are ready to hear it.
Jul 14, 2007 02:53 PM
Susie Roscoe
Signature Realty Associates - Brandon, FL
Real Estate Specialist | Brandon, FL
Thanks for bringing me UP TO SPEED in GEEK SPEEK!!  I'm still a bit challenged if you ask me what it means...especially when throwing out the acronyms only.  THANKS for the cheat sheet!!  You get an "A+!"
Jul 15, 2007 10:03 AM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor

Thanks Susie, there are still words that I hear and go....WHAT? And I think they keep making up more every day.

Jul 15, 2007 02:59 PM
Gita Bantwal
RE/MAX Centre Realtors - Warwick, PA
REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel
Thank you for the great  post. I have learned the meaning of some  new words.
Jul 15, 2007 11:04 PM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor

Hi Gita, I am glad it was helpful.  I am learning new ones every day, and hope to learn more tomorrow on the Denver Blog tour!

Jul 17, 2007 05:04 PM
Esko Kiuru
Bethesda, MD

Joanne,

That is a very thorough blog on "geek speak". I'm getting better at SEO and so forth, but there is always something new coming along. Staying up to date is a never-ending quest, evidently. Most of the terms are okay and then there were a few that I have a better handle on now that I read your post.

Jul 18, 2007 06:42 AM
Joanne Hanson
Coldwell Banker Colorado Rockies Real Estate - Frisco, CO
Summit County, Colorado Realtor
Hi Esko, there are new ones every day!  Once you think you have it down pat, it changes!  It reminds me of google....
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