Tony Romeo, President of KWKLY Mobile Marketing offered an overview of mobile marketing at the Quantum Digital Summit in Austin January 9th and 20th, 2010. He discussed how real estate brokers are employing mobile technology to gain a competitive edge.
He explained we must understand how consumers are using mobile phones to obtain the key to learning how to harness mobile usage. Mobile phones are not about browsing. Computers are for browsing and making decisions. Cell phones are used to place the order or as he says used as hunters.
THE TOP 10 SITES TO USE ON COMPUTERS ARE:
THE TOP TEN SITES FOR MOBILE PHONES ARE:
2. Yahoo mail
4. Weather channel
7. Google map
9. AOL email
10. CNN News
The GPS app capability on the mobile phone is the main difference from the internet site.
Some scary statistics are:
- Americans would rather lose their wallet than their phones.
- 91% of Americans keep their phone within 3 feet of them 24 hours a day.
- Age 42 and under prefer to text than a phone call.
- 4.1Billion Texts are sent a day
Understanding how consumers want to communicate is crucial if you are going to capture leads. As Tony points out, you need to focus on speed and recovery in using a cell not richness of content...that will be displayed on your internet site when they reach you on the computer.