Harnessing Consumer Mobile Usage

By
Real Estate Agent with Coldwell Banker United Realtors® ~ 512.750.6899

 

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Tony Romeo, President of KWKLY Mobile Marketing offered an overview of mobile marketing at the Quantum Digital Summit in Austin January 9th and 20th, 2010.  He discussed how real estate brokers are employing mobile technology to gain a competitive edge.

He explained we must understand how consumers are using mobile phones to obtain the key to learning how to harness mobile usage.  Mobile phones are not about browsing.  Computers are for browsing and making decisions.  Cell phones are used to place the order or as he says used as hunters.

THE TOP 10 SITES TO USE ON COMPUTERS ARE:

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1. Google

2. Facebook

3. Yahoo

4. Youtube

5. Myspace

6. Amazon

7. Wikipidia

8. E-bay

9. Windows

10. Blogger.com

THE TOP TEN SITES FOR MOBILE PHONES ARE:

cell phone

1. Google

2. Yahoo mail

3. Gmail

4. Weather channel

5. Facebook

6. MSN

7. Google map

8. ESPN

9. AOL email

10. CNN News

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The GPS app capability on the mobile phone is the main difference from the internet site.

Some scary statistics are:

- Americans would rather lose their wallet than their phones.

- 91% of Americans keep their phone within 3 feet of them 24 hours a day.

- Age 42 and under prefer to text than a phone call.

- 4.1Billion Texts are sent a day

Understanding how consumers want to communicate is crucial if you are going to capture leads.  As Tony points out, you need to focus on speed and recovery in using a cell not richness of content...that will be displayed on your internet site when they reach you on the computer.

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Tags:
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Ambassador
1,155,077
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

I use 7 of those 10 sites you referenced for cell phone browsing! And I keep my cell phone within 3 feet of me nearly 24 hours a day!

And even though I'll be celebrating the 27th anniversary of my 21st birthday I've always preferred a phone call to a text any day!

Jan 26, 2010 08:48 AM #1
Rainmaker
3,829,692
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Craig,

Ahhhh.... you are one of the 91% who practically sleeps with their cell phone! I prefer the cell myself but am finding more and more clients like to text when just need a quick answer.

Jan 26, 2010 09:37 AM #2
Rainer
101,668
Maria Vaill
ERA Sunrise Realty - Martinez, GA
Martinez GA, Evans GA, Grovetown GA, Fort Gordon G

OMG!

I love these statistics!   Can I use them for my clients?

Please

Maria Vaill

Jan 26, 2010 11:22 AM #3
Rainmaker
3,829,692
Dorie Dillard CRS GRI ABR
Coldwell Banker United Realtors® ~ 512.750.6899 - Austin, TX
Serving Buyers & Sellers in NW Austin Real Estate

Hi Marie,

You certainly can! I think they are great statistics!!

Jan 26, 2010 12:33 PM #4
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Rainmaker
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Dorie Dillard CRS GRI ABR

Serving Buyers & Sellers in NW Austin Real Estate
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