Twitter - Some Interesting Facts & Why You Should Be Twittering

Real Estate Agent with Helping people in transition 210155

Twitter - Some Interesting Facts & Why You Should Be "Twittering"


Follow me on Twitter!

While running around Cary and Apex, North Carolina with some very excited 1st time buyers today, I received an email from some company trying to sell me followers for my Twitter account. After hitting the delete button, and upon my return home, I decided to do a little research on Twitter...

First I went to, one of the best website ranking tools I've come across, to check out where Twitter ranks on the internet.

I discovered that Twitter is the 13th most visited website in the United States and 14th most visited site in the world. Over 600,000 web pages have a link to Twitter's home page, and there are approximately 17 million Twitter accounts!


But why Tweet? Is it worth it? Will it bring you any business?

At first I was reluctant to even join Twitter. My theory was that if a 12 year old can type in something like, "I made brownies today and they were delicious!", then it's probably not a very effective marketing tool. But I was wrong...

My thought process on the whole Twitter thing changed when some folks who read one of my Real Estate Tweets contacted me. I asked them what it was that caught their attention and they told me they were just searching
around Twitter and one of my ActiveRain localism blogs drew them in! On ActiveRain they read some more of my posts and felt that I should be their Realtor.

In short, yes, Twitter can bring you business! If you don't have a Twitter account, get one. If you do have an account, Tweet daily. You just never know where your next client will come from! Twitter is an excellent way to drive traffic to your website through the networking connections you'll make. Its simplicity makes it easy to post messages to, and there are dozens of free applications available to enhance your Twitter experience.

Below is a chart I made depicting the average age of a Twitter user. Although the average is still quite young, this demographic uses Twitter as a means to connect. Why not give them the opportunity to connect with you? After all, they will be buying a home someday.


The Average Age of a Twitter User


This next chart shows that less than 15% of Twitter users Tweet on a daily basis. Why not be among the 85% who do?


Average number of Tweets per day by user


By the way, I'd love it if you followed me on Twitter...AND subscribed to my blog! For those of you who already follow me or are already subscribed to my blog...Thank you!

Thank you!


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Follow me on Twitter!

About The Author

Craig Rutman is a North Carolina Residential Real Estate Specialist that can assist you with the purchase and/or sale of real estate in the Raleigh - Cary – Apex metro areas; or any place else in the country by connecting you with a relocation professional in your destination of choice.

To find all available homes for sale in the Triangle area of North Carolina, please visit

Call me TODAY at 919-349-9530

Email me with your Raleigh - Cary – Apex area questions
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Comments (187)

Monique Ting
INET Realty Honolulu, HI - Honolulu, HI
Your agent under the sun

Aloha for making a very compelling argument on the value of Tweeting often. Love your graphs & pictures!

Jan 27, 2010 07:17 PM
Paul Francis
Francis Group Real Estate - Las Vegas, NV
Las Vegas Real Estate Agent - Summerlin Homes

It took me a year and a half to get the big "AHA" and now I love Twitter. Setting up categories for people I follow was the latest big "AHA"..


Jan 27, 2010 07:58 PM
Norma J. Elkins
Elite Realty Group - Morristown, TN
Realtor - Elkins Home Selling Team

Thanks for sharing - I have signed up for Twitter but just can't seem to get it!!!

Jan 27, 2010 10:11 PM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Larry - I make the time! Typing 140 characters to get a quick message out takes only moments.

Kevin & Monica - Need we say more about the effectiveness of Twitter? Great job you guys!

Sharon - Good job Sharon! Double the exposure and the possibilities!

Tammie - Hopefully this post inspires you to get to it Tammie!

Steve - Thank you sir. I certainly is a good value for the money!

Jan 27, 2010 11:39 PM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Jay - You are so right on all points here Jay. I do use the autoTweet from AR. But I use it in conjunction with those 30 seconds it takes to write out a quick message

Connie - There are a million tutorials on how to use Twitter out there. A simple search will get you started in the tright direction.

Monique - Well mahalo Monique! Thanks for stopping on by and taking the time to comment!

Paul - My AHA came when I got a call from someone who saw one of my Tweets. And now I'm convinced that this is a good thing to incorporate into my daily lead generation.

Norma - Well you took the 1st step Norma! There are a million tutorials on how to use Twitter out there. A simple search will get you started in the tright direction.


Jan 27, 2010 11:45 PM
Gregory Bain
Mezzina Real Estate & Insurance - Little Egg Harbor, NJ
For Homes on the Jersey Shore

You made a great presentation and I love your home search feature - I have got to learn to do that. But, as for tweets - I'm still thinking that it's not a good feature to spend too much time on (in my area, anyway).

Jan 28, 2010 12:09 AM
Home Design
Alpharetta, GA
Home Design and Real Estate

Thanks for the excellent post.  Hitting Twitter hard was one of my New Year Resolutions and I think I am starting to enjoy it.  I send out market reports and other useful info.  My follower list is growing weekly!

Jan 28, 2010 12:11 AM
Kathy Knight
Intracoastal Realty Corp - Wilmington, NC

Excellent info on Twitter Craig - it gives me encouragement to tweet daily about real estate....

Jan 28, 2010 12:25 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Erica - That's so cool that you got your local newspaper to follow you too! Twitter works!

Gregory - I wouldn't base my entire lead generation on Twitter. But it's free, takes only moments to post there, and, used effectively, can only help your business.

Jennifer - I hadn't thought about sending out market reports...But I just did as a result of your comment! Thank you! Thank you! Thank you!

Kathy - Happy to have been an inspiration to you today Kathy! Come back soon!

Jan 28, 2010 12:52 AM
Tony Anderson
Century 21 Community Realty - Habersham, GA
Realtor - Serving Habersham Banks, White & Hall Co

Craig, Thanks for the info on tweeting.  I have an account but do not use it.  I will have to give it another look.

Jan 28, 2010 04:34 AM
Ty Lacroix
Envelope Real Estate Brokerage Inc - London, ON


Looks like you got twitter down pat and good for you. I will take time and start it up again, thanks to you!


Jan 28, 2010 06:33 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Erica -:)

Tony - Happy to help out my friend!

Ty - Oh, Ty, I still have so much to learn. But I'm getting there and now that I've discovered the advantages of Twitter, I'm all over it!

Jan 28, 2010 01:18 PM
Beverly Femia
BlueCoast Realty Corporation - Hampstead, NC
Broker Realtor Stager - Greater Wilmington, NC Are

Great Advice and I appreciate the stats.  I'm just getting started!

Jan 29, 2010 04:51 PM
Catherine Chaudemanche - Edison & Central NJ
Metuchen Keller Williams Elite Realty / Middlesex County, NJ - Edison, NJ
Full Time, Informed and Involved- Results Driven

Hi Craig, Twitter was not in my marketing plan /effort for this year. I am focussing on AR and Trulia at least for the first part of this year...

Jan 29, 2010 10:48 PM
Roy Kelley
Retired - Gaithersburg, MD

Thanks for sharing. I use the applications to have ActiveRain post links appear on Twitter, Facebook, LinkedIn and other locations.

Jan 30, 2010 12:52 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Beverly - Hopefully this post will give you the impetus to go at it full force!

Cathy - Cathy, it's so easy to add Twitter into your marketing plan. 140 characters is nothing to type out your message on a daily basis.

Roy - I do those things too Roy, but to write in a few words rather than auto Tweet will increase your SEO rankings and hopefully provide you with more business.

Jan 30, 2010 02:08 AM
Kathleen Barnato

Thanks for the reminder to tweet...I have a lot of followers, who are very random, but you never know.  And also thank you for reminding me to check  I found out that someone had entered Very Cheap Insurance under the title of my web site, with incorrect contact information!  All fixed now.

Kathleen Barnato, CRS

Prudential CA Realty  1170 Coast Village Road, Montecito, CA 93108

South Coast of Santa Barbara County - Hope Ranch, Montecito, Santa Barbara, beach front

Jan 31, 2010 05:21 PM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Kathleen - You just never know where your next client is going to come from, Kathleen. And that's why it's important to take advantage of all the resources out there.

Feb 01, 2010 12:21 AM
Dana Devine
Charles Rutenberg Realty - Apollo Beach, FL

i agree with Sara #71 tweetdeck  brought it all together for me


Feb 09, 2010 08:59 AM
Craig Rutman
Helping people in transition - Cary, NC
Raleigh, Cary, Apex area Realtor

Dana - Tweetdeck is definitely a good tool for managing your Twitter account. I also like HootSuite.

Feb 10, 2010 06:24 AM