Salesman are famous for rhetoric that induces people to purchase. As Realtors we sometimes fall under the old salesman banner.
I don't know about you, but I hate being categorized as a salesperson. I don't think of myself as a salesperson, although I know I am in "sales."
What is the difference? To me, there's a big difference. As a Realtor I assist people in making decisions. I don't encourage or force them. Never do you hear puffery or high pressure come from my lips.
My concerns are with understanding what the customer wants, needs and can afford. On many occasion, I can offer suggests for a customer to consider. My suggestions are offered as alternatives, possible solutions they may not have considered.
Time and again I am thanked for my helpful suggestions and told, "That's why I like you! You offered me ideas I hadn't not thought of. I am so glad you told me, because I really like what you said."
High pressure turns me off. Bait and switch repulses me. Never ever would I subject my customers to treatment I detest. If it's not good enough for me...it's certainly not good enough for my customer.
Hot Air? It's great for Balloons!
<the photo was taken early this very morning at the Albuquerque Balloon Fiesta, by yours truly.>