Ever been accused of being full of hot air...

Real Estate Agent with Novella Real Estate

Albuquerque Hot Air Balloons 2006Salesman are famous for rhetoric that induces people to purchase. As Realtors we sometimes fall under the old salesman banner.

I don't know about you, but I hate being categorized as a salesperson. I don't think of myself as a salesperson, although I know I am in "sales."

What is the difference? To me, there's a big difference. As a Realtor I assist people in making decisions.  I don't encourage or force them.  Never do you hear puffery or high pressure come from my lips.

My concerns are with understanding what the customer wants, needs and can afford.  On many occasion, I can offer suggests for a customer to consider.  My suggestions are offered as alternatives, possible solutions they may not have considered.

Time and again I am thanked for my helpful suggestions and told, "That's why I like you! You offered me ideas I hadn't not thought of.   I am so glad you told me, because I really like what you said."

High pressure turns me off.  Bait and switch repulses me.  Never ever would I subject my customers to treatment I detest.  If it's not good enough for me...it's certainly not good enough for my customer.

Hot Air?  It's great for Balloons!

<the photo was taken early this very morning at the Albuquerque Balloon Fiesta, by yours truly.>

Comments (59)

Susan Milner
Florida Future Realty, Inc. - Cape Coral, FL
Cape Coral Real Estate Broker, FloridaFutureAgents
I think that yes, you have to solve people's needs, etc. but why can't you be comfortable with the "salesperson" term? We do sell ourselves, no? We do sell houses, property, no? If we weren't there to guide our clients & advise them, sure they may have 'bought' the house on their own, but maybe not. I don't 'sell' people what they don't want or need but I do think what we do should be considered 'sales'.  Unless you are simply an order taker (lister) & don't market the home you have SOLD it. Unless you a tour guide taking buyers around you have SOLD them. Sold them on YOU. Sold them on your area. Sold them on a house. Yes, they get the final say but....
Oct 15, 2006 12:49 AM
Susan Milner
Florida Future Realty, Inc. - Cape Coral, FL
Cape Coral Real Estate Broker, FloridaFutureAgents
...it's our job to help them with their decision, by understanding their wants & needs & our experience....
Oct 15, 2006 12:53 AM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Hey all thanks for the comments.  Yes,  I too am having trouble going back to edit.  I'm not at home yet, so my e-mail is acting up too. I'll be in touch later.


Oct 15, 2006 01:33 AM
Suzanne Marriott
Keller Williams Arizona Realty - Anthem, AZ
Associate Broker, CLHMS, e-PRO
Edit function still appears not to be working.  Have you discussed your post with Mike Ferry?! :-)
Oct 15, 2006 03:30 AM
Karen Villa Schweinfurth
RE/MAX Northwest Realtors, Inc. 425-308-3669 - Everett, WA
ABR, CRS, SRES, CyberStar
Did you see the RE/MAX balloon?
Oct 15, 2006 04:05 AM
Christine Adler
FindAHomeWithMe.com - Fort Lauderdale, FL
SE Palm Beach, Broward & NE Miami-Dade Counties FL
I dont know if you are full of hot air but you are full of good words and pictures.
Oct 15, 2006 05:15 AM
Ginger S
Wilkinson & Associates, Wilmington NC - Wilmington, NC
Wilmington NC Real Estate & Relocation~


 Good Discussion!

We call ourselves Real Estate Advisors...That is what we are about not Sales..

Oct 15, 2006 05:32 AM
Marguerite Crespillo
Marguerite Crespillo - Roseville, CA

Where it proud!  My husband says I am a great salesperson, as I sold him on me and he never knew what hit him:)

Oct 15, 2006 05:39 AM
Vivien Young
I agree, I'm not a salesperson either. We are professional Realtors.
Oct 15, 2006 07:24 AM
Eddy Martinez
Nationwide Funding Group - Highland Park, CA
I am proud to be a salesman. Not just anyone can be successful in this buisness.
Oct 15, 2006 08:07 AM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Carol Williams ~ I believe the people who work with us and come back to work with us again, know where our integrity is.

Jeff ~ Thanks for hosting my blog.  I've been on the road, Denver, Las Vegas (New Mexico) Santa Fe, Albuquerque, Taos, Raton and back home.  Awesome 54 hours off.

Cheryl Johnson ~ Can I say "ditto" to your "exactly?"

Jeff ~ Sorry Jeff, My powers are limited...sorry to disappoint you!

Robert D. Ashby ~ Education is the key.  When the consumer knows the score, they can make the decision with confidence and not pressure.

Alex ~ So you have talking business cards?  Very cool!

Carole Cohen ~ Drinking and commenting gets you cut off.  (just kidding...)

Rich Jacobson ~ probing questions are great in finding out what the consumer understands, or not.  I use them all the time...good suggestion.

Pili Meyer ~ Clint Eastwood is the master and so right.  If we don't listen and respond we are just telling.  Telling someone is not communication.  It's selling.  very annoying.

Susan Trombley ~ High pressure is what salesmen are known for.  That's what gives us a bad name.

George Souto ~ your job is more consultative than sales.  Or it should be!

Ines ~ Listening is the key.  Isn't it fun when you bring into the conversation a point the consumer brought up some time ago.  When they realize  you were listening, that's when you really have their trust and attention.  All of a sudden you are "in step" together.

Lenn, In Colorado we are ALL Brokers.  It's not that impressive anymore.

Eddy ~ Selling the benefits is educating, yes?

Tim~ I visited your link, it looks like you had a great time too.  I was a looker this weekend.  It was very good, but the mass ascension did not happen.  It rained...boo who!

MF ~ We were in Albuquerque prior to dawn.  We stayed in Santa Fe because that was the only place there was room, besides we like it better. The sun finally came out in the afternoon.  Thanks for stopping by the blog!

Sharon ~ Good advice to your son.  I think many good people stay away from our profession/business because they have the same impression.  I think teachers make the best Realtors...they know how to educate and they understand teaching.  It is really what we do!

Jeff Dowler ~ the Golden Rule always works.  I wonder why the car dealer guys don't get it????

Joanne Douglas ~ I am off, but alas I am addicted!  No not up up and away. Just down on the ground behind the camera...my favorite place at the moment!

Michele Connors ~ no hitchhiking, I would prefer a less crowded site for balloon riding.  Too many cowboys out here! 

Margaret ~ Thanks, I do try, as you do also!

Jay & Linnea Hanley ~ connecting the dots...what a great analogy!

Eddy Martinez ~ Champagne helps.

Rob Wills ~  where? I didn't see you... (kidding, sorry I couldn't resist.)

Brian Brady ~ Peanuts on the boardwalk to loans in San Diego.  Somehow Brian I think you could pull anything off.  It's the Irish part...yes?

Jennifer Giraldi ~ True, but using the Facilitator word confuses people in areas where it is used to describe a real estate relationship..Buyer agent, Facilitator, Transaction broker, etc.  I do know what you are saying though!

Susan Milner ~ It's semantics, we are salespeople, we just don't want to categorized as one.

Suzanne Marriott ~ Actually I don't discuss things with Mike Ferry anymore.  He has some good ideas, but he's way over the top for me.  IN fact, I don't think he could survive actually selling real estate these days.

Karen Villa Schweinfurth ~ Yes, in fact I did get a shot of the RE/MAX balloon.  It was very far away and I didn't get up close to see if Russ was piloting this one or not.  I'll see if I can find the photo and I'll post it here.

Christine Adler ~ There are times....(we must not speak of these things online!  :)

Ginger & Roger ~ Advisors is a good word.  I also like to advise to sign here...

Marguerite Crespillo ~ I told my hubby about your response.  He likes you!

Vivien Young ~ Correct, thanks for stopping by, next time you need to sign in please!

Eddy Martinez ~ True, you should be proud of what you do.

Oct 15, 2006 06:00 PM
Brian Brady
San Diego VA Home Loans/858-777-9751 - San Diego, CA

Ah, kristal, selling loans is peanuts. 

Yes, It's an Irish thing.

Oct 15, 2006 07:31 PM
Brian Brady
San Diego VA Home Loans/858-777-9751 - San Diego, CA

and I'm not sure which is more comical.  

Me on days when I try to actually take myself too seriously, or you reminding me of those days.  Thanks, Jersey 

Oct 15, 2006 07:33 PM
Professor X
NONE - Ludington, MI

Sales tactics are as veried as the people who use them and the products we sell.  we don't always have to use high pressure or obvious "pitches"  but we sell ourselves and our products none the less.   you might not be selling a home or influencing a buyer to purchase a particular home, but you are influencing them to work with you I would bet


Oct 16, 2006 01:27 PM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022
Good point, sales does come into effect as we sell ourselves.
Oct 17, 2006 04:03 AM
Willie Woolridge
Innovative Mortgage Services, Inc - Hudson, FL

The family and I have been going to the Balloon Fiesta for the past 3 years.


We Love It.

Oct 26, 2006 06:44 AM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

Willie, Isn't it the coolest feeling standing in a sea of color that grows to a forrest full of tall balloons?

I love it too.

Oct 26, 2006 07:04 AM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022

It's really a great show at night(The Famous Glow).

Here is a picture of Balloon Fiesta 2005Balloon Fiesta 2005












Oct 27, 2006 07:15 AM
Kristal Kraft
Novella Real Estate - Denver, CO
Selling Metro Denver Real Estate - 303-589-2022
Willie, What a magnificient sight!  I bet you had a good time photographing that...super pic too.  Thanks for sharing it.
Oct 27, 2006 03:05 PM
Kathleen Lordbock
Keller Williams Realty Professionals - Baxter, MN
Keller Williams Realty Professionals

Sellers & buyers need a friend, an advocate that will act in their best interest & tell them what they need to hear

that isn't probably always  what they want to hear. 

Apr 21, 2007 04:14 AM

What's the reason you're reporting this blog entry?

Are you sure you want to report this blog entry as spam?